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Africa
A
B Business
C Communities
Africa Business Communities
Connecting African Business Professionals
Content Marketing Partnerships
Jumping on a riding African B2B media train
1. Content
marketing
Partnerships
1. What is your
benefit
2. 3 different
propositions
2. Africa Business
Communities
1. about
20 December 2017 Presentation name2
Maroc
6th GDP of Africa, Arabic speaking Egypt
Big population, arabic speaking,
third GDP of Africa
Ethiopia
Strongest growth pace in Africa
Kenya
Flourishing start-up scene in
Nairobi
Angola
Portuguese speaking with vast
mineral and petroleum reserves
South Africa
Most advanced economy
of Africa
Nigeria
Biggest GDP, biggest
population
1.
Content Marketing
partnership
4
Your own B2B content channel in Africa –
countries - industries
Automotive
Targeted per
country
Travel
Targeted per region
or country
Real Estate
Targeted per country
per segment
Air travel
Targeted per
region or
business
interest
Transport
Targeted per country
per segment
Infrastructure
Targeted per region,
per country per
segment
Example – Africa Data – sponsor AFED
Have your own publishing domain on Africa
Business Communities
You will have you own domain in our network. The domain name wil be:
www.africabusinesscommunities.com/yourextension
The extension will be either a Geographical Unit
• Ethiopia | www.africabusinesscommunities.com/ethiopia
• East Africa | www.africabusinesscommunities/eastafrica
• Western Cape | www.africabusinesscommunities/westerncape
An Industry
• Banking | www.africabusinesscommunities.com/banking
• Trading | www.africabusinesscommunities.com/trading
• ICT | www.africabusinesscommunities.com/ict
Or a combination of Geography & Industry
• Ethiopia Agribusiness | www.africabusinesscommunities.com/ethiopiaagribusiness
• Kenya Pharma | www.africabusinesscommunities.com/kenyapharma
• Nigeria Real Estate | www.africabusinesscommunities.com/nigeriarealestate
Content Marketing Partnerships – Africa
Business Communities
Shared
Partnership
Sponsorship
20 December 2017 Presentation name7
Different levels of service cooperation
1 2 3
Full
PartnershipFeatures - service SponsorshipShared
Partnership

Own dedicated domain on website Africa
Business Communities
Dedicated editor to produce content
Tailor made newsletter sent to at least
10,000 B2B
Control over all banner positions for
commercial messages
Job section on your domain – publish up to 50
vacancies per year
Distribute press releases with a maximum of
25 press releases per year
Send direct e-mails up to 200k of our
LinkedIn group members on a yearly basis
20% discount on subscription news
monitoring
20% discount on the use of Africa Business
Panel or Africa Consumer Panel
€9,750.-Pricing
Content marketing partnership overview








Shared with 2
other partners
Shared with 2
other partners
€4,950.-

Shared with 2
other partners
One third of
positions
Up to 15
vacancies
Up to 10 press
releases
50K members

15% discount
15% discount
€995.-
2 interviews in
news letter
12 * 1 week
banner on abc

Up to 5
vacancies
2 press releases
10k members
10% discount
10% discount
X
X
What is your benefit in relation with your
own website?Features - service
SEO friendly place for your message – authority of
a general news place
Own dedicated domain on website Africa
Business Communities
Content – general and dedicatedDedicated editor to produce content
Tailor made newsletter sent to at least
10,000 B2B
Control over all banner positions for
commercial messages
Job section on your domain – publish up to 50
vacancies per year
Distribute press releases with a maximum of
25 press releases per year
Send direct e-mails up to 200k of our
LinkedIn group members on a yearly basis
20% discount on subscription news
monitoring
20% discount on the use of Africa Business
Panel or Africa Consumer Panel
Much value for low investmentConclusion
Content marketing partnership - USP
Reach and impact
Display advertising - relevant
Jobs advertising, widget could also be used for
other purposes
Public relations – more than 7,250 journalists can
be reached
Reach and traffic – in relevant countries and
business domains
Direct sponsor privileges – online news
monitoring
Direct sponsor privileges – market research
Owned and earned media
We will integrate your owned
and earned media and therefore
strengthen your owned and
earned media strategy.
Public Relations
We will distribute your
content through press
releases to journalists and
direct mail to business
professionals in your branche.
SEO
Africa Business Communities is a
website with much traffic and
changing content. Google likes
that and therefore you will be
found easier.
Traffic
To attract traffic to you own
website is very difficult and
expensive. To have your
domain is a leap frog jump to
more traffic for your
website.
Authority
Your message on another
platform will be perceived to
have more authority than on
your own website.
Content
We will collect relevant
content and produce specific
content for you. Your own
content can be added to the
domain.
01
02
03
04
05
06
Benefits of content marketing partnership
2.
Some more about
Africa Business
Communities
Africa Business Communities
is a Digital B2B Publisher that enables
companies and organizations to
connect with African Business
Professionals.
It supports doing business in Africa by
marketing communication services,
events, custom media productions
(content marketing) and market
research.
Africa Business Communities
Sites & Services
Marketing and
Communication
•www.africabusinesscommunities.com
•www.nigeriabusinesscommunities.com
•www.africaonlinemarketing.com
•www.africapresslist.com
•www.africanewsmonitoring.com
•www.africanetworkingevents.com
•Events (tailor made)
•Content Marketing (tailor made)
•Packages:
•CEO communication package
•Event communication package
Market Research
•www.africabusinesspanel.com
•www.africaconsumerpanel.com
•www.africaresearchtools.com
•Africa PMI
Recruitment
•www.headhuntersinafrica.com
•www.africajobbrokers.com
20 December 2017 Presentation name13
Our communities in social media
20 December 2017 Presentation name14
Google+ Facebook
Twitter LinkedIn
Biggest African player in the world on
Linkedin!
20 December 2017 Presentation name15
• More than 170 well segmented groups
• 5 of top 10 and 27 of top 50
• Fastest growth
• More than 1.35 million members
• CEO groups with selective admission
•We can spread your message as a DM to
our members
nr Name of the group – 1- 2016 members
1 Africa Oil & Gas Industry 110.535 ABC
2 Africa Import Export Trading 89.486 ABC
3 Lagos Business Club 63.606 ABC
4 Africa - All things business 49.579
5 Careers in Africa 40.280
6 Africa Supply Chain, Logistics, Transport 39.968
7 South African Business Network 39.021
8 Africa Banking 38.357 ABC
9 Nigeria Business Network 38.303
10 Africa Job Brokers 34.715 ABC
Client - IQPC Recommendation
“I came across Africa Business Communities
when we were organising our East African call
centre event. I was looking for some East African
specific LinkedIn groups and came across this
company as they managed many-many African
groups on LinkedIn. I approached Africa Business
Communities right away to see how they could
help us in promoting the event. Not only were
they very prompt in response but also helpful in
answering many queries. We generated revenue
close to US$15,000 for our event. Also, they offer
complimentary marketing services which is why I
utilise their services for every African event we
organise. I would highly recommend Africa
Business Communities to anyone looking to reach
out to the African market.”
Tarannum
Syeeda
IQPC MENA
Info@africabusinesscommunities.com
business@africabusinesscommunities.com

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Africa Business Communities b2b content marketing partnerships 122017

  • 1. Africa A B Business C Communities Africa Business Communities Connecting African Business Professionals Content Marketing Partnerships
  • 2. Jumping on a riding African B2B media train 1. Content marketing Partnerships 1. What is your benefit 2. 3 different propositions 2. Africa Business Communities 1. about 20 December 2017 Presentation name2 Maroc 6th GDP of Africa, Arabic speaking Egypt Big population, arabic speaking, third GDP of Africa Ethiopia Strongest growth pace in Africa Kenya Flourishing start-up scene in Nairobi Angola Portuguese speaking with vast mineral and petroleum reserves South Africa Most advanced economy of Africa Nigeria Biggest GDP, biggest population
  • 4. 4 Your own B2B content channel in Africa – countries - industries Automotive Targeted per country Travel Targeted per region or country Real Estate Targeted per country per segment Air travel Targeted per region or business interest Transport Targeted per country per segment Infrastructure Targeted per region, per country per segment
  • 5. Example – Africa Data – sponsor AFED
  • 6. Have your own publishing domain on Africa Business Communities You will have you own domain in our network. The domain name wil be: www.africabusinesscommunities.com/yourextension The extension will be either a Geographical Unit • Ethiopia | www.africabusinesscommunities.com/ethiopia • East Africa | www.africabusinesscommunities/eastafrica • Western Cape | www.africabusinesscommunities/westerncape An Industry • Banking | www.africabusinesscommunities.com/banking • Trading | www.africabusinesscommunities.com/trading • ICT | www.africabusinesscommunities.com/ict Or a combination of Geography & Industry • Ethiopia Agribusiness | www.africabusinesscommunities.com/ethiopiaagribusiness • Kenya Pharma | www.africabusinesscommunities.com/kenyapharma • Nigeria Real Estate | www.africabusinesscommunities.com/nigeriarealestate
  • 7. Content Marketing Partnerships – Africa Business Communities Shared Partnership Sponsorship 20 December 2017 Presentation name7 Different levels of service cooperation 1 2 3
  • 8. Full PartnershipFeatures - service SponsorshipShared Partnership  Own dedicated domain on website Africa Business Communities Dedicated editor to produce content Tailor made newsletter sent to at least 10,000 B2B Control over all banner positions for commercial messages Job section on your domain – publish up to 50 vacancies per year Distribute press releases with a maximum of 25 press releases per year Send direct e-mails up to 200k of our LinkedIn group members on a yearly basis 20% discount on subscription news monitoring 20% discount on the use of Africa Business Panel or Africa Consumer Panel €9,750.-Pricing Content marketing partnership overview         Shared with 2 other partners Shared with 2 other partners €4,950.-  Shared with 2 other partners One third of positions Up to 15 vacancies Up to 10 press releases 50K members  15% discount 15% discount €995.- 2 interviews in news letter 12 * 1 week banner on abc  Up to 5 vacancies 2 press releases 10k members 10% discount 10% discount X X
  • 9. What is your benefit in relation with your own website?Features - service SEO friendly place for your message – authority of a general news place Own dedicated domain on website Africa Business Communities Content – general and dedicatedDedicated editor to produce content Tailor made newsletter sent to at least 10,000 B2B Control over all banner positions for commercial messages Job section on your domain – publish up to 50 vacancies per year Distribute press releases with a maximum of 25 press releases per year Send direct e-mails up to 200k of our LinkedIn group members on a yearly basis 20% discount on subscription news monitoring 20% discount on the use of Africa Business Panel or Africa Consumer Panel Much value for low investmentConclusion Content marketing partnership - USP Reach and impact Display advertising - relevant Jobs advertising, widget could also be used for other purposes Public relations – more than 7,250 journalists can be reached Reach and traffic – in relevant countries and business domains Direct sponsor privileges – online news monitoring Direct sponsor privileges – market research
  • 10. Owned and earned media We will integrate your owned and earned media and therefore strengthen your owned and earned media strategy. Public Relations We will distribute your content through press releases to journalists and direct mail to business professionals in your branche. SEO Africa Business Communities is a website with much traffic and changing content. Google likes that and therefore you will be found easier. Traffic To attract traffic to you own website is very difficult and expensive. To have your domain is a leap frog jump to more traffic for your website. Authority Your message on another platform will be perceived to have more authority than on your own website. Content We will collect relevant content and produce specific content for you. Your own content can be added to the domain. 01 02 03 04 05 06 Benefits of content marketing partnership
  • 11. 2. Some more about Africa Business Communities
  • 12. Africa Business Communities is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals. It supports doing business in Africa by marketing communication services, events, custom media productions (content marketing) and market research.
  • 13. Africa Business Communities Sites & Services Marketing and Communication •www.africabusinesscommunities.com •www.nigeriabusinesscommunities.com •www.africaonlinemarketing.com •www.africapresslist.com •www.africanewsmonitoring.com •www.africanetworkingevents.com •Events (tailor made) •Content Marketing (tailor made) •Packages: •CEO communication package •Event communication package Market Research •www.africabusinesspanel.com •www.africaconsumerpanel.com •www.africaresearchtools.com •Africa PMI Recruitment •www.headhuntersinafrica.com •www.africajobbrokers.com 20 December 2017 Presentation name13
  • 14. Our communities in social media 20 December 2017 Presentation name14 Google+ Facebook Twitter LinkedIn
  • 15. Biggest African player in the world on Linkedin! 20 December 2017 Presentation name15 • More than 170 well segmented groups • 5 of top 10 and 27 of top 50 • Fastest growth • More than 1.35 million members • CEO groups with selective admission •We can spread your message as a DM to our members nr Name of the group – 1- 2016 members 1 Africa Oil & Gas Industry 110.535 ABC 2 Africa Import Export Trading 89.486 ABC 3 Lagos Business Club 63.606 ABC 4 Africa - All things business 49.579 5 Careers in Africa 40.280 6 Africa Supply Chain, Logistics, Transport 39.968 7 South African Business Network 39.021 8 Africa Banking 38.357 ABC 9 Nigeria Business Network 38.303 10 Africa Job Brokers 34.715 ABC
  • 16. Client - IQPC Recommendation “I came across Africa Business Communities when we were organising our East African call centre event. I was looking for some East African specific LinkedIn groups and came across this company as they managed many-many African groups on LinkedIn. I approached Africa Business Communities right away to see how they could help us in promoting the event. Not only were they very prompt in response but also helpful in answering many queries. We generated revenue close to US$15,000 for our event. Also, they offer complimentary marketing services which is why I utilise their services for every African event we organise. I would highly recommend Africa Business Communities to anyone looking to reach out to the African market.” Tarannum Syeeda IQPC MENA