Africa Business Communities can help you with the distribution of your press release to the African media. It created the Africa Press List. Complimentary is the news monitoring service, Africa News Monitoring.
4. We can distribute and track your PR
message throughout Africa
20 December 20174
PR
services
Africa
Press List
Africa
News
Monitoring
5. Our PR propositions
20 December 2017 Presentation name5
Africa Press List
Africa News Monitoring
6. 1.1.
Africa Press List
• Easy tool to create and
distribute press releases to
tailor made distribution lists.
• Easy filtering options:
• 7,250 journalists
• 4 Languages | English, French,
Portuguese and Arabic
• 6 Media Types | Television,
Radio, Newspapers,
Magazines, Internet and Blogs
• 30 Fields of interest | More
than 30 categories to select
journalists by field of interests
• 54 Countries to select
• Free trial - Budget friendly20 December 20176
7. 1.1.
Africa Press List – How it works
• You register yourself
• You make your own press
release through our
templates and tools (as an
additional service, we can
help you with it – not for
free)
• You make a distribution list
• You send the press releases
to the distribution list,
directly or scheduled, and
some social media
destinations
20 December 20177
8. 1.1.2.
Africa Press List pricing
• 3 packages
1. Free trial with 50 credits
2. Starters package of €99,-
comes with 200 credits and
the possibility to buy new
credits for €0.35 each
3. Annual subscription €2,450.-
comes with 10,000 credits and
the possibility to buy new
credits for €0.25 each
20 December 20178
If you send one press release to 195 journalists, it will cost you 195 credits
If you send two press releases each time to 50 journalists, it will cost you 100 credits
9. 1.1.3.
Africa Press List pricing
No Self service
20 December 20179
nr APL - service What do you do yourself Fixed Variable - Number of
journalists
1 Distribution
We distribute your press release
and operate the system.
You draft the press release and deliver
the material, inclusive pictures and
other material.
You indicate which journalists – field
of interests – countries
€150 X * €0,45
2 Distribution and Editing
We distribute your press release
and operate the system.
We edit your press release.
You draft the unedited press release
and deliver the material, inclusive
pictures and other material.
You indicate which journalists – field
of interests – countries
€250 X * €0,45
3 Full Service
We distribute and operate the
system
We draft your press release
based upon a briefing what you
want to communicate.
You brief us for drafting the press
release and deliver the material,
inclusive pictures and other material
You indicate which journalists – field
of interests – countries
Sometimes a tailor made process and
offer is advisable.
€350 X * €0,45
10. 1.1.4.
Africa Press List Results
• Results
• Different outcome
• Some journalists want to be
paid for publishing
• One case with zero mentions
• One case with 14 mentions on
600 journalists
• Always published in/on:
• www.africabusinesscommunities.com
• www.nigeriabusinesscommunities.com
• https://twitter.com/AfricaBizz
• https://www.facebook.com/AfricaBusinessCommu
nitiesOnline
• http://africabusinesscommunities.com/africa-
business-communities-linkedin-groups.html (total
reach 1,2 million african business professionals)
• Good SEO results, see case Bbrood
Kenya20 December 201710
11. 1.1.5.
Africa Press List Q&A
Is the price related to the package you choose monthly or yearly?
• The starters package of €99,- is not related to time, you get 200 credits. You can always buy more credits
for any amount you want. The annual subscription, is per year, but if not all credits are used, you can
always take them to the next year. And additionally, you pay 1 credit for 1 press release send to a
journalist.
How much does a credit cost?
• In general, €0,35. If you have an annual subscription €0,25
And finally, how do we know for sure that the journalist has done something with the press
release?
• You do not. It depends how interesting and relevant your content-news is, the more interesting the better
the chance. We will always distribute you press release on twitter and our blogs like Africa Business
Communities for free if it is real news (not advertising – like buy this product).
And could this press release also be a editorial/article/advertisement?
• Again, it should interesting and relevant content that is news worthy to journalists.
20 December 201711
12. 1.2
Africa News Monitoring
• Monitoring of more than
7,000 online news sources in
Africa, including social media
• News overview every
morning
• Real time overview and
statistics in the Clipit Portal
• Tone of voice analysis of your
articles
• Mobile responsive
• Easy access – budget friendly
20 December 2017 Presentation name12
13. 1.2.2.
Africa News Monitoring –How it works
The africa news monitoring is
a separate service
(www.africanewsmonitoring.
com) that tracks your news
on basis of key words and
does that only online, in
online newsmedia (95% of
broadcasters and print media
also put the news online –
although most of the times, a
shorter version but with the
main search terms).
20 December 2017 Presentation name13
14. 1.2.3.
Africa News Monitoring Pricing
• The pricing depends on
• Period
• Number of countries –
continents
• Number of keywords – search
terms
• One search term in one
country, for a period of 3
months will cost you 3 * 175
= €525,-.
• If you are a paying client of
the Africa Press List, you will
receive a 10% discount,
resulting into an actual price
of €473,-.20 December 201714
16. Africa Business Communities
is a Digital B2B Publisher that enables
companies and organizations to
connect with African Business
Professionals.
It supports doing business in Africa by
marketing communication services,
events, custom media productions
(content marketing) and market
research.
17. Africa Business Communities
Sites & Services
Marketing and
Communication
•www.africabusinesscommunities.com
•www.nigeriabusinesscommunities.com
•www.africaonlinemarketing.com
•www.africapresslist.com
•www.africanewsmonitoring.com
•www.africanetworkingevents.com
•Events (tailor made)
•Content Marketing (tailor made)
•Packages:
•CEO communication package
•Event communication package
Market Research
•www.africabusinesspanel.com
•www.africaconsumerpanel.com
•www.africaresearchtools.com
•Africa PMI
Recruitment
•www.headhuntersinafrica.com
•www.africajobbrokers.com
20 December 2017 Presentation name17
18. Our communities in social media
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Google+ Facebook
Twitter LinkedIn
19. Biggest African player in the world on
Linkedin!
20 December 2017 Presentation name19
• More than 170 well segmented groups
• 5 of top 10 and 27 of top 50
• Fastest growth
• More than 1.35 million members
• CEO groups with selective admission
•We can spread your message as a DM to
our members
nr Name of the group – 1- 2016 members
1 Africa Oil & Gas Industry 110.535 ABC
2 Africa Import Export Trading 89.486 ABC
3 Lagos Business Club 63.606 ABC
4 Africa - All things business 49.579
5 Careers in Africa 40.280
6 Africa Supply Chain, Logistics, Transport 39.968
7 South African Business Network 39.021
8 Africa Banking 38.357 ABC
9 Nigeria Business Network 38.303
10 Africa Job Brokers 34.715 ABC
20. Client - IQPC Recommendation
“I came across Africa Business Communities
when we were organising our East African call
centre event. I was looking for some East African
specific LinkedIn groups and came across this
company as they managed many-many African
groups on LinkedIn. I approached Africa Business
Communities right away to see how they could
help us in promoting the event. Not only were
they very prompt in response but also helpful in
answering many queries. We generated revenue
close to US$15,000 for our event. Also, they offer
complimentary marketing services which is why I
utilise their services for every African event we
organise. I would highly recommend Africa
Business Communities to anyone looking to reach
out to the African market.”
Tarannum
Syeeda
IQPC MENA