1. Africa Agribusiness Academy
Investing in knowledge for entrepreneurship
Name project leader: Chacha, W. G
Name project: Business Plan Development
Africa Agribusiness Academy

2. Project Team
1. Watanga Chacha Goryo – Leader
2. Samuel W. Gathumbi
3. Charles Ngure
4. Richard Okella Epilla
5. Olais Seenga
6. Roselyne Mariki
Supported
1. Mr. Fulgence Mishili
2.Hans Nijhoff
Africa Agribusiness Academy

3. Project fiche
Project Goal
Enhance members capacity to produce
quality business plan
Objective.
• Offer tools to compile the business plan
• Provide platform to challenge the strategies developed
in the business plan
• Description / deliverable
Africa Agribusiness Academy

4. Description / deliverable
 The capacity to compile a business plan is a vital
competence for entrepreneurs. The strategic planning
including business segment, market and sourcing selection
are essential for a successful business. AAA shall offer the
tools for compiling such a plan as well the platform for
challenges on the strategy.
 Issues like branding of product and company as well as the
communication strategy are essential. Organization setup
and human resource strategies to be included. The business
plan development is primarily meant to support the
entrepreneur on the development of the company, however
could also be used to compile for example bankable
reports.
Africa Agribusiness Academy

5. Project fiche Cont.
 Activities
1.Took inventory of toolkits available from the
members for business development
*inbuilt expert system that analyses the
strategies before the plan
* Example
-www.planware.org (financial projection,
cash flow, B/plan, strategic plan software's)
- Business plan Canvas
Responses from the members…………………
Africa Agribusiness Academy

6. Project fiche cont.
2. Internal survey
This was done by questionnaire, and we will share
the results of the survey
Africa Agribusiness Academy

7. Questionnaire analysis
Do you have a B/plan Business Recommendation to
Sector Service used develop B/Plan
Internal/External org
Agricultural products Yes Internal/External input Pro forma financial Pro forma financial
packages packages
Agro-inputs Yes Internal/External input Depends on the size of N/A
the organization
Chemicals Being developed/internal Comparing facts, Practical case study
checking balances
Coffee Yes/Internal & External input SWOT,cost,competitor SWOT
analysis
Flowers On-going Yes N/A
Horticulture Yes/Internal Yes, SWOT SWOT analysis
Liqueurs Yes/Internal Used sometimes N/A
Meat & Poultry products Yes, internal sometimes Standards
Milk & Milk Products Yes Internal & External input Yes None
Seed Yes, internal Yes N/A
Africa Agribusiness Academy

8. Questionnaire analysis
Sector Do you have a B/plan Business Recommendation to
Service used develop B/Plan
Internal/External org
Services Yes, internal & external Yes N/A
Vegetables & fruits Yes/ internal & external Yes Work involved
input
Africa Agribusiness Academy

9. Questionnaire analysis
B/plan Agri- Agro- Cereals Chemical Oils Horticult liqueurs Meat & Milk & it Seed Services Veg &
products input s ure poultry products Fruits
products
A 3 3 3 3 3 3 3 3 3 3 3 3
B 3 3 3 3 3 3 3 3 3 3 3 3
C 3 3 3 3 2 3 3 3 3 3 3 2
D 3 3 3 3 3 3 3 3 3 3 3 2
E 3 3 3 3 3 3 2 3 3 3 2 2
F 2 2 2 3 2 3 3 3 1 3 2 2
G 3 3 3 3 3 3 3 3 3 3 2 2
H 3 3 3 2 3 3 3 3 3 3 2 2
I 2 3 3 2 2 3 3 3 3 3 2 2
J 3 3 3 2 2 3 3 3 3 3 2 2
Africa Agribusiness Academy

10. Documentation
A . Company registration documents
B .company memorandum and Articles of association.
C . Certified/ Audited Accounts for the last 2 years
D . Draft financial statements for current year
E . Letters of support from other partners, including banks, Key suppliers, regulatory
authorities and other stakeholders
F . Financial policy and procedures manual
G . Resume for the individual responsible for the financial management function
H . Organ gram and summary biographies of key management
I . Operational policies and procedures manual
J . Statutory tax returns for the past three years
** Answers evaluation
1. Unaware
2. Aware but unable to obtain/ create
3. Aware and able to obtain/ create
Africa Agribusiness Academy

11. Conclusion of internal AAA survey
 Most of the members do have a business plan.
 Business plan services that were used
* SWOT Analysis
*Proforma Financial package
Question- Are the above tools enough??
 Some of the members are missing import. docum:-
* BOD operational manual, financial policy and
procedure manual, operational policy and procedure
manuals
Africa Agribusiness Academy

12. Project Output.
1.We have gathered information that will help the
member to develop and review their business plan
*Business plan formats
*Business plan guidelines
*Sample Business plan
*Business plan notice
2. Developed Online Q and A B/plan guidelines by
using the AECF format
Africa Agribusiness Academy

13. Thank you
Invite Hans to demonstrate how the online
Q & A works
Asanteni sana
Africa Agribusiness Academy

14. Africa Agribusiness Academy
Investing in knowledge for entrepreneurship
Africa Agribusiness Academy