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Online Retail
What is eCommerce?
 Buying and selling of products or services via Internet
 Faster, cheaper and convenient than traditional stores
 Open 24 Hours, No barriers of time and distance
 Low operational cost and better quality of services
 No geographical limitations, more reach to customers
 First introduced in the 1960s via electronic data
interchange (EDI) through VANs
Delivery
History of eCommerce
 In 1979, Michael Aldrich was inspired to create eCommerce.
 He gave the “concept of teleshopping”, today known as
online shopping.
 In 1987, With SWREG, Software developers started selling their
product using “Merchant Account”.
 In 1990, Tim Berners-Lee wrote the first Web page
editor/browser (“World Wide Web”) and the first Web server
(“httpd“).
History of eCommerce
 In 1994, Netscape released Navigator browser.
 Pizza Hut started online ordering.
 In 1995 Jeff Bezos launches Amazon.com and the first
commercial-free 24-hour, internet-only radio stations.
 eBay is founded by Pierre Omidyar as Auction Web.
 Dell and Cisco begin to aggressively use Internet for
commercial transactions.
 In 2002, When money was involved in doing business over
the internet “PayPal” was launched.
Estimated U.S. total and e-commerce figures of U.S. retail in the
fourth quarter of 2002 to 2013.
Components of eCommerce
Shoppers behavior
56%
49%
35%
33%
30%
26%
24% 24%
12%
10%
Produt
Quality
Free
Shipping
Easy
Return
Customer
Reviews
Visual
Search
Great
Navigation
Checkout
Ease
Multiple
Options
Special
Size
New
Product
Factors influences people to buy
54%
50%
76%
Owns Smartphone
Owners use smartphones
while shopping
Use smartphones to check
prices, promotions, reviews
or product Information.
 On average 68.07% of online shopping carts are abandoned every day
Mobile activities
Thank You
Any Questions?

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Online retail

  • 2. What is eCommerce?  Buying and selling of products or services via Internet  Faster, cheaper and convenient than traditional stores  Open 24 Hours, No barriers of time and distance  Low operational cost and better quality of services  No geographical limitations, more reach to customers  First introduced in the 1960s via electronic data interchange (EDI) through VANs Delivery
  • 3. History of eCommerce  In 1979, Michael Aldrich was inspired to create eCommerce.  He gave the “concept of teleshopping”, today known as online shopping.  In 1987, With SWREG, Software developers started selling their product using “Merchant Account”.  In 1990, Tim Berners-Lee wrote the first Web page editor/browser (“World Wide Web”) and the first Web server (“httpd“).
  • 4. History of eCommerce  In 1994, Netscape released Navigator browser.  Pizza Hut started online ordering.  In 1995 Jeff Bezos launches Amazon.com and the first commercial-free 24-hour, internet-only radio stations.  eBay is founded by Pierre Omidyar as Auction Web.  Dell and Cisco begin to aggressively use Internet for commercial transactions.  In 2002, When money was involved in doing business over the internet “PayPal” was launched.
  • 5. Estimated U.S. total and e-commerce figures of U.S. retail in the fourth quarter of 2002 to 2013.
  • 7. Shoppers behavior 56% 49% 35% 33% 30% 26% 24% 24% 12% 10% Produt Quality Free Shipping Easy Return Customer Reviews Visual Search Great Navigation Checkout Ease Multiple Options Special Size New Product Factors influences people to buy 54% 50% 76% Owns Smartphone Owners use smartphones while shopping Use smartphones to check prices, promotions, reviews or product Information.  On average 68.07% of online shopping carts are abandoned every day Mobile activities