The document provides information about the AgeTech Accelerator UK program, which supports businesses developing innovative products and services for aging populations. It outlines the program's services, including field testing products with older users, market studies, and workshops. The document also summarizes trends in the aging technology market, including growth areas like wellness tracking, online healthcare access, and smart home technologies. It identifies opportunities in virtual diagnostics, mobility assistance, and education for older adults. Finally, it shares resources on interoperability standards, financial products for seniors, predicting care needs, and more.

1. Incorporating AgeTech Accelerator
www.agetechaccelerator.com
A knowledge transfer event for CfAB Community of Practice –
Trailblazers stage 1 winners

2. Format of
the session
• 1 Introduction to Agetech RTE by Lorraine Morley
• 2. An overview of the age tech market
• 3. Age tech products and services intel for Trailblazer products
• 4. Introduction to silver economy housing by Martin Clark
• 5. Silver economy housing examples, research and intel for
Trailblazer projects
• 6: Question and answer session

3. AgeTech Accelerator UK is an innovation support
programme that scouts, identifies and supports
businesses with innovative products and services
for later life living. It works with partners across the
UK and Europe whose organisations or businesses
have the wellbeing and support of the older
population at their heart.
The programme is embedded into the UK's ageing
support ecosystem and has a strong network of
contacts across government and the private and
public sector. Its philosophy is to accelerate,
validate and enumerate the most promising and
viable products at the market ready, prototype and
concept stage. The programme is a leading source
of knowledge and industry expertise.
Overview
Track record
• ATA has supported five cohorts of businesses from
four countries at differing stages of product
development and has a growing database of 1200
more.
• ATA has introduced businesses to buyers and
helped develop the right business models for the
UK and cross-border markets.
• ATA has developed a programme of services which
helps businesses develop a product that people will
buy through providing access to potential users,
buyers, commissioners and distributors who help
validate the idea, provide feedback on prototypes
and enable testing of near-to-market or scaling
businesses in the field or with larger pilots.
Capabilities
Field test or pilot including testing in live environment,
test user recruitment, logistics of delivery and return,
ease of installation or setup, focus on unguided, natural
contextual usage of the product. Capture of unbiased
perceptual, behavioural, attitudinal and longitudinal
trends related to product adoption
Human Factor Study – usability, use-related hazards
and risks, reactions and preferences related to design,
packaging, ease/difficulty of use, recommendations for
design/improvements
Market study including procedures and regulations,
demand and supply, incidence and prevalence,
prescribers, consumers and end-users, distribution
channels, competitors and comparative benchmarking,
reimbursement mechanisms, market entry points
Co-creation workshops and focus groups with experts,
professionals and users. Technology or service demo,
problem context or challenge, language and
communication for product introduction, audience
reach and branding. Alternative products in situ,
feedback on concept, idea, benefits, data presentation
and collection, likelihood of use or purchase and price
points
Routes to market for successful
products
Care home groups, local
authorities, housing associations,
retirement community and housing
developers, consumers
USP
In-depth insights and knowledge of
the marketplace for later life and
independent living. Access to
panels of health and social care
professionals and older consumers.
For more information contact:
Dr Lorraine Morley
Lorraine.morley@allia.org.ukwww.agetechaccelerator.com
3

4. Data collected by:
• Sector
• 31 thematic domains
• 18 target markets
• 5 dependency levels
• Product development stage
• Product description
• Date organisation established
• Organisation size
• HQ or business location
• Not for profit status
• Website address
• Contact details
• Investment history
Tracking the development of the silver economy
through data
• Which areas are maturing?
• Where is development focused now?
• Where are gaps and opportunities?
Which areas need:
• Consolidation
• Support
• Stimulation
Identifying ‘best in class’
products, services and
technologies
What’s included on the database
Product or services designed
to help maintain health,
lifestyle, self determination
and freedom in later life or
which offers a solution to
challenges we see in our
health and social care systems.
What’s not included
Home adaptations products
such as grab rails or ramps or
assistive equipment such as
hoists.

5. Products by base category
Copyright Dr Lorraine Morley 2020
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Care Health Other Med Finance Longevity

6. Note: Each product may be categorised against more than one domain and may be counted
more than once in this chart.
Products by support domain
Copyright Dr Lorraine Morley 2020
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%

7. Products by target market
Note: Each product may be categorised against more than one target market
and may be counted more than once in this chart.
Copyright Dr Lorraine Morley 2020
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%

8. Products by company foundation year
Copyright Dr Lorraine Morley 2020
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
2015-2011 2020-2016 2010-2006 2005-2001 2000-1996 1975 and earlier 1995-1991 1985-1981 1990-1986 1980-1976

9. Products by size of organisation
Copyright Dr Lorraine Morley 2020
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
1-10 11-50 51-200 201-500 501-1000 1001-5000 5001-10000 10000+

10. Products by company location
Copyright Dr Lorraine Morley 2020
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%

11. SE Database trends in companies formed 2016-2020
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
Copyright Dr Lorraine Morley 2020

12. Companies with investor funding in excess of £10m
51.95%
35.06%
5.19%
5.19%
2.60%
SE Database companies with investor funding in
excess of £10m by technology type
Health
Care
Other
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
SE Database companies with investor funding in excess of
£10m by support domain
Copyright Dr Lorraine Morley 2020

13. Initial summary of the market
Areas which are mature, lack
traction or need consolidation
• Social connection for friends,
families and community
• Memory Care apps and
platforms
• VR
• Sensor systems for wellbeing
monitoring
• Care management platforms
• Medication management
Where development is focusing
now
• Wellbeing tracking – trying to
instil positive healthy ageing
behaviours
• Online healthcare access i.e.
with GPs
• Home healthcare kits
• Smart wearables
• Voice control conversion
• Companion robots
• Smart OS systems that allow
different products to easily
connect
• Sanitation and disinfection
Gaps in the market and future
opportunities
• Virtual home diagnostics
• Sense assist – overcoming sight,
hearing, taste loss
• Enhanced food and drink
• Mobility assistance
• Transport
• Robot assistants, wearable
robots
• Education – skills for new jobs
and careers

14. AgeTech product and services intel for Trailblazers
Interoperability
• K4 Community Solution – single operating system for senior living communities
• FiWare – supported by AtoS, NEC and Telefonica open source platform aiming to define
a set of standards to help facilitate the development of smart solutions.
• Agile Ageing Alliance – looking at interoperability as part of a Eur21m age -
friendly environments R&D project
• SH&BA – CENELEC standards on interoperability
• IOT – some issues go away on the data side and increasingly sophisticated protocols
help devices translate
• Zigbee and Z Wave alliances – wireless protocols
Data control and security
• SH&BA involved in a project called the City Wellness Link (CWL) – uses a distributed
data framework where all personal data is saved onto personal devices within
someone’s home ie smart phone, tablet, PC.

15. AgeTech product and services intel for Trailblazers
New financial products designed with the older population in mind
• Kalgera – combats fraud
• My wishes – end of life planning including finances
• Vitality Life – specialist insurance for later life
• Carer Card – prepaid Mastercard designed for the cared for or live-in carer
• Eversafe – stops exploitation and protects savings
• Silver bills – checks, stores and pays bills correctly and on time
• Sweat coin – incentivises physical activity through an awards programme
Value exchange model
• Social Value Exchange and Share lab Project in East London – supported by NESTA through its Share Lab Fund.
- Like an e-auction (Nesta calls it an eBay for community donations)
- Accredited community projects are put up for auction and suppliers submit bids of resources.
- Incentive for suppliers – the more suppliers give, the more social value points they are awarded
in the evaluation of their proposals to win work and so the more contracts they win. They can
‘do well by doing good.’

16. AgeTech product and services intel for Trailblazers
Predicting care needs and upskilling people to deliver care
• Care sourcer marketplace – 27000 care providers
• CERA – nationwide platform connect those in need to those with the right skills to care for them
• Care.com – online register with reviews of care providers
• Florence – nurses and carers marketplace
• ECCOO (Equal Care Coop) – care and support platform owned by the people who receive support and give it
• Be Caring – UKs largest employee owned provider of social care services in the home
• Care Academy – online classes to help both professional and family care givers to provide good standards of
care
• BVS – domiciliary care training – video based
• Mandatory training company – leading UK provider of accredited statutory and mandatory training courses
• United King Homecare Association – big issues around absence (35%) and cost of PPE.
One observation – very long tail of micro businesses in the domiciliary care sector. Market is highly-fragmented
and many cannot afford to build or source technologies that help with efficiencies and cost effectiveness.
Market places
AskSARA, SilverTech, Unforgettable

17. AgeTech product and services intel for Trailblazers
Living with long term conditions
• Expert Patients Programme – 6-week course to help self-manage conditions. Delivered by people who all
have long term conditions.
• Health Navigator – coaching service for older people to prevent hospitalisation focusing on improved
outcomes for high-risk patient groups.
• Your.MD – digital health platform helping people manage their health through self care
• Health Unlocked – social network for health where you can find and be supported by people with similar
health backgrounds
• Moodscope – online card game to track your daily mood and then share with other people (if you want).
Setting up a test bed
AgeTech Accelerator has run 4 Living Labs in 4 countries for 4 years – lots of experience of
convening test and co-creation panels and running pilots in the field or community.

18. AgeTech product and services intel for Trailblazers
Health screening in gyms
• Nuffield Gyms do a health MOT 3 monthly – blood glucose, blood pressure, BMI, nutrition, hydration.
Personal wellbeing:
• Evergreen Life which has an app providing a wellness score
• Activ8rlives – at home monitoring
• Assure Acticheck – wearable with wellbeing monitoring
• WellWatch – still in prototype, well designed wearable, linked into the 111 NHS telephone service
• Better points – behaviour change management system encouraging a better way of living
• KiActiv – physical assessment and behaviour change programme
• Hello Tomo – uses an online community to build habits that keep users healthy
Medical:
• Oxehealth – measure vital signs using an optical sensor.
• Thriva – at home prick blood test
• Lifelight – uses smart or tablet device to measure blood pressure, pulse and breathing rate just by
looking at the built-in camera for 40 secs.
• Testcard – home urine testing which coupled with a smart phone provides immediate test
result i.e. for UTIs or glucose levels. Also malaria!

19. Now over to
Martin ……

20. Resources
Reports
Better Homes for an Ageing Population -
https://www.agileageing.org/site_files/5944/upload_files/NeighbourhoodsoftheFuture2019_250119(1).pdf?dl=1
Interoperatibility
FiWare - https://www.fiware.org/developers/
SHAPE project – looking at interoperability amongst other things. Led by Agile Ageing Alliance (Ian Spero).
https://www.linkedin.com/pulse/aaa-embarking-21-million-age-friendly-environments-rd-ian-spero/
K4 Community Solution – single operating system for senior living communities - https://www.k4connect.com/an-operating-system-for-senior-
living/
SH&BA – Smart Homes and Buildings Association (Stephen Pattenden) - https://shaba.eu/. CENELEC standard on interoperability -
https://www.dropbox.com/s/z1dnh5xs1hivbu9/CWA50560-2010-IFRS.pdf?dl=0
Zigbee Alliance - https://zigbeealliance.org/
A-Wave Alliance - https://z-wavealliance.org/
Value Exchange Model
Social Value Exchange and Share lab project - https://medium.com/firesouls-newsreel/the-social-value-exchange-and-sharelab-working-
together-in-east-london-ef065393a058
New financial products
Carer Card – https://www.carercard.com/
Eversafe – https://www.eversafe.com/
Kalgera – https://kalgera.com/
My wishes – https://www.mywishes.co.uk/
Silver bills – https://www.silverbills.com/
Vitality Life –

21. Predicting care needs and upskilling people to deliver care
Care sourcer - https://www.caresourcer.com/about-us-2/
CERA – www.ceracare.com
Care.com – www.care.com
Florence – https://www.florence.co.uk/
ECCOO (Equal Care Coop) – https://www.equalcare.coop/
Be Caring – https://www.becaring.org.uk/
Care Academy – https://careacademy.com/
BVS – https://www.bvs.co.uk/
Mandatory training company – https://www.mandatorytraining.co.uk/
United King Homecare Association – https://www.ukhca.co.uk/
Living with long term conditions
Expert Patients Programme – https://www.cornwallft.nhs.uk/expert-patient-programme/
Health Unlocked – https://healthunlocked.com/about
Health Navigator - https://www.health-navigator.co.uk/
Moodscope – http://www.moodscope.com/
Your.MD – https://www.your.md/

22. Health screening in gyms
Nuffield Gyms - https://www.nuffieldhealth.com/gyms
Evergreen Life - https://www.evergreen-life.co.uk/
Activ8rlives - http://www.activ8rlives.com/
Assure Acticheck - http://www.acticheck.com/
WellWatch – https://www.f6s.com/wellwatch
Better points – https://www.betterpoints.ltd/
KiActiv – https://kiactiv.com/
Hello Tomo – https://www.hellotomo.co.uk/
Oxehealth – https://www.oxehealth.com/elderly
Thriva – https://thriva.co/
Lifelight – http://www.lifelight.care/
Testcard – https://testcard.com/

23. www.agetechaccelerator.com
Dr Martin Clark, CEO, Allia Impact Ltd. Martin.clark@allia.org.uk
Dr Lorraine Morley, AgeTech Accelerator UK lead. Lorraine.morley@allia.org.uk