What's hot ? - April

1. The Patch
Social media new features updates for marketers
April 2013

2. Facebook
Hot stat: Mobile users go to Facebook
14 times a day
News for April 2013
- the new Newsfeed brings two
major changes, with a larger place
for images to avoid a "clutter"
effect, and the possibility to access
different versions of the Newsfeed
with a simple switch. As
brands, you will have to be very
convincing and compete with
Celebrities Pages!
- Rules for Cover have softened (a
bit). Memo: You can't have more
than 20% text overlay, or
announce a price, a discount or a
call to "download" or "tell your
friends", put contact info or refer
to any Facebook feature

3. Google+
Hot stat: Britney Spears has 6 millions
fans on Google+
News for April 2013
- Facebook had it s Facebook
Connect, Google+ now has "Sign
In" to allow your site to get
connected more easily with the
social network

4. Twitter
Hot stat: 400M tweets every day
News for April 2013
- Twitter turns 7, and wrap ups the
most memorable tweets, from
space, during the spring
revolutions, for the olympics.
That’s best practices you should
know about!
- New analytics are now available
for marketers running campaigns

5. Tumblr
Hot stat: 100M blogs on Tumblr
News for April 2013
- Twitter turns 7, and wrap ups the
most memorable tweets, from
space, during the spring
revolutions, for the olympics.
That’s best practices you should
know about!
- New analytics are now available
for marketers running campaigns

6. Foursquare
Hot stat: 3 billions check-ins on
Foursquare
News for April 2013
- Foursquare partners with
Mastercard and Visa to pay in-app
discounts
- Before leaving office for lunch, stay
tuned on your desktop computer
and check out money-savings
specials with Explore

7. Vimeo
Hot stats: $5, it's the average tip left
by users who use the "tip jar" feature
on Vimeo, to thank creators for their
work
News for April 2013
- Vimeo adds filters inspired from
Instagram to videos, a good way to
produce vintage-style vids with
more emotional impact
- The service is also offering users
Vimeo on Demand, to charge this
who view their videos
online, mainly designed for movie
creators . It's such a Beautiful
Day, an animated short primed at
Oscars, will be $2 to rent or $6 to
purchase

8. Pinterest
Hot stat: Pinterest is the "whitest"
social network according to Pew
Research Center
News for April 2013
- Analytics are now available to
track pins, repins and who is
engaged
- Pinterest is also offering a new
layout to enhance visibility of the
"Pin it" button and encourage
sharing

9. Instagram
Hot stat: 100m active users
News for April
- Don't know how to promote your
product on Instagram? Check out
RedBull UK campaign to offer users
a can of their choice between the
red, the blue, and the silver one.
Ask to take pictures with your
handle and/or hashtag, and…
you’re done!

10. LinkedIn
Hot stat: 1 billion endorsements made
by 58 millions professionals on
Linkedin
News for April 2013
- New ads from LinkedIn will be
available on Slideshare contents. This
business-to-business feature will have
people who scroll over an ad be shown
a presentation.

11. Contact us in Singapore :
martin.pasquier@agencetesla.com