SFERA - agency profile
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For the past 18 years we have been working with major global brands. We provide them with full support, highly experienced, creative team and an outstanding client service. We are experts in creating and engaging communities. We use gamification, edutainment and storytelling methods to convert groups of individual users into communities focused on the common idea and emotions. We provide full scope of service beginning from consulting and creation until production and web development. We are responsive and proactive in meeting our clients’ briefs with passion for everything that we do. We constantly develop and improve our competencies in every field to be at the forefront of the creativity and solutions to help our clients stand out in the crowd.
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SFERA - agency profile
- 1. HELLO, WE ARE SFERA A STRATEGIC & CREATIVE DIGITAL AGENCY We are all connected
- 2. We design services and create communities that transform the consumer experience in connected world. Strategy |Identity | Design | Communication | Experience|Content We are all connected
- 3. I have utilised the design and development services of SFERA on multiple digital projects. Without exception I have found their work to be of a high quality. They have exceeded in progressing projects through all stages of design and build from creative inception through to live deployment, demonstrating a clear understanding of client and end user requirements and a considerate approach when working with Disney assets. SFERA have delivered projects to multiple territories and have built a productive working relationship with the support teams in Budapest, enabling them to master our Pluto, Remedy and CMS tools. Philip Guy Lead Producer at Disney Interactive We are all connected
- 4. TABLE OF CONTENTS UTILISE THE POTENTIAL OF COMMUNITIES A01 - GAMIFICATION A02 - CROWDSOURCING AO3 - EDUTAINMENT WE HELP CREATE POSITIVE RELATIONSHIPS B01 - ATTENTION B02 - MOTIVATION BO3 - ENGAGEMENT BO4 - LOYALTY WE OPERATE IN THREE SECTORS C01 - MEDIA & ENTERTAINMENT C02 - NEW GENERATIONS CO3 - BUSINESS SOLUTIONS STRATEGY & DESIGN D01 - STRATEGY D02 - STORYTELLING DO3 - UX DESIGN CREATION & IMPLEMENTATION E01 - PRODUCTS E02 - SERVICES EO3 - CONTENT GLOBAL BRANDS WHY US? CONTACT US A. B. C. D. E. F. G. H. We are all connected
- 5. UTILISE THE POTENTIAL OF COMMUNITIES The essence of understanding communities is the awareness that customers are people like us, with their individual needs, emotions and abilities. Gamification Edutainment Crowd sourcing A. We are all connected
- 6. Gamification We help our clients achieve their business goals by creating communities and engaging them according to rules used in games. ACHIEVEMENTS SCORES LEADERBOARDS CHALLENGES MOTIVATECONTESTS Fun A01 We are all connected
- 7. Crowdsourcing Online communities have a huge potential of knowl- edge and skills. We can help them manage and utilise these for the benefit of your brand. User Generated Content A02 We are all connected
- 8. Edutainment Do you want to enlighten your audience about the values of your brand? Do it in an entertaining way by engaging it with group activities. Motivation Engagement Understanding Progress Clear message A03 We are all connected
- 9. In world of marketing overload and attention deficit, engagement is today the most effective way to gain the loyalty of existing customers and attract the attention of new ones. WE WILL HELP YOU BUILD POSITIVE RELATIONSHIPS Attention Motivation Engagement Loyalty 1. 2. 3. 4. B. We are all connected
- 10. In today’s fast-paced reality, customer attention is constantly distracted. We have the expertise and the ability to capture and retain it. Attention Interest Hype! Authenticity Personalisation B01 We are all connected
- 11. Different groups of customers require different factors to trigger engagement. We develop bespoke strategies that address that. Motivation Curiosity Desire Incentives B02 We are all connected
- 12. The key to success of any project is the engagement of its participants. We are experts in this area. And our clients can vouch for that. Engagement Challenge Fun Emotions B03 We are all connected
- 13. Loyalty to the brand is based primarily on positive emotions. They are the foundation of all our projects. Loyalty Trust Reputation Experience B04 We are all connected
- 14. From the very beginning we have been operating within sectors in which the audiences have a natural tendency to form in communities with different profiles. WE OPERATE IN THREE SECTORS Media & Entertainment 1. Young Generation Business solutions 2. 3. C. We are all connected
- 15. The media & entertainment industry is known for implementing innovative ideas. We have completed hundreds of projects for global brands in this area. Media & Entertainment Transmedia Media companies Communities Content providers TV platforms & channels Media houses Music industry Publishers Cross channel Content distribution C01 We are all connected
- 16. Children and teenagers are the most demanding social group. We specialise in creating solutions for global brands aiming to engage new generations of customers. Young Generation Contest & awards Immersive content Gamification C02 We are all connected
- 17. We have experience in providing dedicated business solutions. We recommend, design and deliver outstanding applications, presentations, content distribution and data collection systems for strategic benefits of our clients. Business solutions Business applications Digital Brand Identity Brand communication in omni-channel environment CLM Close Loop Marketing Development & integration C03 We are all connected
- 18. Establishing clients’ unique needs is our starting point in developing solutions to their problems. STRATEGY AND DESIGN Strategy Creation & storytelling UX Design D. We are all connected
- 19. We create a digital media strategy for your brand including creative ideas and scenarios. Strategy Concept development Design thinking Experiences are the new branding Experience strategy Communication strategy Content strategy D01 We are all connected
- 20. People prefer stories to cold facts. We strongly focus on creating visual space. We tell stories in which words and images are of equal importance. This results in emotionally engaging narratives. Storytelling Story ecosystem Brand hero Transmedia D02 We are all connected
- 21. The way in which consumers come into contact with brands is key to create engagement. Our solutions are highly enjoyable and user-intuitive. UX Design Mobile FEEL & LOOK PROTOTYPES SKETCHES WIREFRAMES MOCKUPS INFORMATION ARCHITECTURE FLOWCHARTS INTERACTION DESIGN PERSONAS & SCENARIOS USER CENTERED DESIGN Mobile Experience assessment Experience envisioning Experience planning Experience management D03 We are all connected
- 22. We plan, design and implement services, products and content. CREATION & IMPLEMENTATION Products Content Services E. We are all connected
- 23. Today, consumers spend their time in front of various channels, platform and devices. We create powerful ecosystems for effective brand communication by developing social media, websites, applications, games, competitions, promotional materials and other elements, . Products Landing pages WebsitesWebsites Mobile apps Social platforms Gamification platforms Campaigns Web applications Interactive games E01 We are all connected
- 24. We design applications, websites, games, tools and other solutions to create exemplary brand experiences for customers and their communities. Services Cross channel experience Mobile Attention Loyalty Engagement We create connections E02 We are all connected
- 25. Content has a huge impact on how history is remembered. We create engaging content tailored to the medium and the context of reception. Creation Moderation Administration Content Graphics design Photography Illustrations Video & animations Motion design Content strategy Branded content Content is king Micro content E03 We are all connected
- 26. Global brands From the beginning we have been working for global brands. Our projects engage users in markets from Norway to South Africa. Belarus, Belgium, Bulgaria, Czech Republic, Denmark, Egypt, Finland, France, Germany, Great Britain, Greece, Hungary, Israel, Italy, Macedonia, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, the Netherlands, Turkey, Ukraine, United Arab Emirates, USA. We are all connected
- 27. For the past 18 years we have been working with major global brands. We provide them with full support, highly experienced and creative team and an outstanding client service. We are experts in creating and engaging communities withpassionforeverything that we do. We are responsive and proactive in meeting our clients’ briefs. We constantly develop and improve our competencies in every field to be at the forefront of the creativity and solutions to help our clients stand out in the crowd. Why us? We are all connected
- 28. Contact www.sfera.pl | info@sfera.pl SFERA ul. Nawrot 4/5 90-060 Lodz, Poland Let’s engage in conversation We are all connected