Interactive solutions and web applications were Capital Plus' first projects in 2000, when internet connections were still expensive and websites were sometimes created without being online. As the company gained experience over 5 years, it expanded its offerings and changed its name to Ideo in 2005 to reflect its growing portfolio and position in the market. Through passion, hard work, positivity and cooperation, Ideo has found success with new products and customers without external funding, showing that perseverance is key for startups.