In this discussion, Apple Musni, VP, People Partner at Chipotle, will teach you about the importance of data-driven recruiting and how it can help your organization benchmark your hiring needs.

1. FLIP THE SCRIPT:
WINNING TACTICS FOR
RECRUITING HIGH-
QUALITY CANDIDATES
W/ APPLE MUSNI
VICE PRESIDENT, PEOPLE PARTNER AT
CHIPOTLE MEXICAN GRILLE
JUNE 2, 2022 12:30 PM PDT,
3:30 PM EDT, 8:30 PM BST
Human Resources Today
Level Up Your Recruitment
Strategy Series
Rayvonne Carter
Webinar Coordinator,
Human Resources Today

2. 03
Lever's mission is to offer talent leaders powerful tools to
source and build stronger relationships with candidates,
while providing industry-leading reporting — all in one
unified Talent Relationship Management (TRM) platform.
Lever supports the hiring needs of over 3,000 companies
around the globe including the teams at Netflix,
Atlassian, KPMG, and McGraw-Hill Education. Lever is
also fiercely committed to building a team culture that
celebrates diversity and inclusion. For more information,
visit www.lever.co.

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4. APPLE MUSNI
Vice President, People
Partner at Chipotle
Mexican Grille
FLIP THE SCRIPT: WINNING TACTICS FOR
RECRUITING HIGH-QUALITY CANDIDATES

5. What we will cover today:
What is Data-Driven Recruiting and Why is
Data Important
How to Use Data to Solve the Right Problems
Connecting Recruitment to Onboarding
Recruitment Technology

6. Audience Poll
Where is your company based?
oUS-based company
oNorth America based company
oEU-based company
oGlobal company

7. Audience Poll
What is the size of your company
o0 to 200 employees
o201 to 1,000 employees
o1,001 to 5,000 employees
o5,001 to 10,000 employees
o10,001+ employees

8. Audience Poll
How many years of TA experience do you have?
oLess than 1 year
o1 to 3 years
o3 to 5 years
o5 to 10 years
o10+ years

9. What is data-driven
recruiting?

10. Audience Poll
On a scale of 1 (worse) to 5 (best), how would
you rate your organization’s Talent Acquisition
analytics capability?

11. Why is data important?
Impactful Solutions are Driven by
Relevant Data & Research

12. Ask the right
questions
Collect the right
data in the right
way
Explore the data
for answers
Communicate
insights and take
action
How to use data to solve the right problems

13. Asking the right questions
What business problem are we trying to solve for?
What results are we getting vs expecting?
What does success look like?
What processes have the greatest impact on success?
How do we measure success?

14. Collecting the right data in the right way
What insights will best support talent and business decision
making by all stakeholders each of whom has unique
information needs?
Who are the stakeholders?
• Candidates
• Recruiters and/or Hiring Managers
• Contractors
• Talent Acquisition Leaders
• Business and/or HR leaders
What impacts or outcomes matter to them?
What data sources are relevant?

15. Explore the data for answers
Predictive
Predicting the future at an HR
and business level
Different Types of TA Analytic Approaches
Descriptive
Basic reporting of activity
Relative
Linking reports to performance
Analytic
Questioning relationships between
activity and business outcomes

16. Communicate insights and take actions
Insights
Information
Data
Actionable Insights

17. Communicate insights and take actions
From complex data to compelling story
and action
14,970
Total
Applications
19,687.00
17,017.00
15,769.00
14,818.00
15,798.00
14,453.00
13,333.00
13,746.00
15,930.00
15,366.00
13,761.00
14,970.00
0
5000
10000
15000
20000
25000
2.13 2.20 2.27 3.6 3.13 3.20 3.27 4.3 4.10 4.17 4.24 5.1
National 12 Week App Flow
19,687.00
17,017.00
15,769.00
14,818.00
15,798.00
14,453.00
13,333.00
13,746.00
15,930.00
15,366.00
13,761.00
14,970.00
0
5000
10000
15000
20000
25000
2.13 2.20 2.27 3.6 3.13 3.20 3.27 4.3 4.10 4.17 4.24 5.1
National 12 Week App Flow
Data Information Insights Action

18. Onboarding as a recruitment and retention tool
Confidence to
succeed
Connect with culture
and values
Care beyond a
number

19. Recruitment Technology
FOCUS ON THE USER!!!
Experience Matters more than Programs
o Identify business needs and challenges.
o Develop desired solutions.
o Review feasibility & viability of product.
o Test, pilot and iterate.
o Document learnings and maximize solution.

20. Vice President, People Partner at
Chipotle Mexican Grille
Apple
Musni
/in/applemusni/
website.co
m
Webinar Coordinator,
Human Resources Today
Rayvonne
Carter
/in/rayvonnecarter/
humanresources
today.com
Q&A