In this webinar, Sneha Narahalli, Head of Product at Sephora (Digital, Data & MarTech), will give you an iterative method for identifying and developing Product Market Fit.
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Product Market Fit: A Lesson from Sephora’s Head of Product
1. Product Market Fit: A Lesson
from Sephora’s Head of Product
OCTOBER 25, 2022 AT
12:30 PM PT, 3:30 PM ET, 8:30 PM BST
Product Management Today
The Path to Product-Led Growth
2. 03
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4. Product Market Fit: A Lesson
from Sephora’s Head of Product
Product Management Today
The Path to Product-Led Growth
28. VP, Head of Product at Sephora
Sneha Narahalli
/in/rayvonnecarter/
Q&A
productmanagement
today.com
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Notes de l'éditeur
Fairly well defined methodology, lot of patience and little bit of luck
Fairly well defined methodology, lot of patience and little bit of luck
Fairly well defined methodology, lot of patience and little bit of luck
Fairly well defined methodology, lot of patience and little bit of luck
Customer Connect:
Idea from previous life where we connect in store customers, online before you make a purchase
Hypothesis seemed valid and made sense
PMF is not happening, we weren’t seeing the adoption (even after multiple iterations), reviews weren’t that great, people are not talking about it
Crowdsourced Delivery
Platform that provides technology & operations for last mile delivery
There is a need in the market but is there a niche that we could differentiate ourselves
PMF is happening because your numbers are providing parity to the solution out there
Curbside
Usage was growing, feedback was great, buzz about it, more ideas for iterations
Invehicle returns / exchanges / sweepstakes
Customer Connect:
Idea from previous life where we connect in store customers, online before you make a purchase
Hypothesis seemed valid and made sense
PMF is not happening, we weren’t seeing the adoption (even after multiple iterations), reviews weren’t that great, people are not talking about it
Crowdsourced Delivery
Platform that provides technology & operations for last mile delivery
There is a need in the market but is there a niche that we could differentiate ourselves
PMF is happening because your numbers are providing parity to the solution out there
Curbside
Usage was growing, feedback was great, buzz about it, more ideas for iterations
Invehicle returns / exchanges / sweepstakes
Customer Connect:
Idea from previous life where we connect in store customers, online before you make a purchase
Hypothesis seemed valid and made sense
PMF is not happening, we weren’t seeing the adoption (even after multiple iterations), reviews weren’t that great, people are not talking about it
Crowdsourced Delivery
Platform that provides technology & operations for last mile delivery
There is a need in the market but is there a niche that we could differentiate ourselves
PMF is happening because your numbers are providing parity to the solution out there
Curbside
Usage was growing, feedback was great, buzz about it, more ideas for iterations
Invehicle returns / exchanges / sweepstakes
Sean Ellis - In my experience, achieving product/market fit requires at least 40% of users saying they would be “very disappointed” without your product. Admittedly this threshold is a bit arbitrary, but I defined it after comparing results across nearly 100 startups. Those that struggle for traction are always under 40%, while most that gain strong traction exceed 40%. Of course progressing beyond “early traction” requires that these users represent a large enough target market to build an interesting business.