What to do with the data?

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AgilOne

Marketing

Elizabeth Johnson
VP Interactive Marketing Services
ejohnson@pfsweb.com

PFSweb is the premier global ecommerce
provider that creates the ultimate branded
shopping experience across all channels with a
single, unified offering.
The Interactive Marketing Services Group is a
full service digital agency committed to driving
revenue through ecommerce sites.
Worldwide HQ:
NASDAQ:

Client Programs:

Global Professionals:

Allen, TX
PFSW
79
1,400

What’s the secret to
automated email
program success?

Email Marketing Case Study
AUTOMATED ADVANCED WELCOME SERIES

Objectives
•  Engage New Subscribers
•  Educate Consumers
•  Mitigate Subscriber Complacency at the
Most Critical Time of the Lifecycle

Staged messaging in a
24 part welcome series sent to three
different segments:

OPEN RATES

%
187

Higher Than Other
Promotional Messages

CLICK THROUGH RATES

%
500

Higher Than Other
Promotional Messages

GENERATED MORE REVENUE

%
258

First 3 Months Than
Single Welcome Email

Keys to Success
1. KNOW YOUR SUBSCRIBERS
2. AGGREGATE AND UNDERSTAND THE DATA
3. IDENTIFY COMMUNICATION STRATEGY
4. AUTOMATE

Learning Lab
The learning lab approach
means that your online
customer experience is
continuously improving.
Ability to harness customer
data and analysis to
develop hypothesis, define
objectives, and make
informed decisions.

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What to do with the data?

1. Case Study What to do with the data? Elizabeth Johnson VP of Interactive Marketing Services, PFS Web ejohnson@pfsweb.com

2. WHAT TO DO WITH THE DATA? SUCCESSFUL DATA-DRIVEN MARKETING Presented to: 2/27/14 ® 2014 PFSweb, Inc. │ www.pfsweb.com AgilOne Summit

3. Elizabeth Johnson VP Interactive Marketing Services ejohnson@pfsweb.com

4. PFSweb is the premier global ecommerce provider that creates the ultimate branded shopping experience across all channels with a single, unified offering. The Interactive Marketing Services Group is a full service digital agency committed to driving revenue through ecommerce sites. Worldwide HQ: NASDAQ: Client Programs: Global Professionals: Allen, TX PFSW 79 1,400

5. CLIENT PORTFOLIO

6. What’s the secret to automated email program success?

7. Who is your audience? 7

9. Email Marketing Case Study AUTOMATED ADVANCED WELCOME SERIES

10. Objectives •  Engage New Subscribers •  Educate Consumers •  Mitigate Subscriber Complacency at the Most Critical Time of the Lifecycle

11. Staged messaging in a 24 part welcome series sent to three different segments:

12. OPEN RATES % 187 Higher Than Other Promotional Messages

13. CLICK THROUGH RATES % 500 Higher Than Other Promotional Messages

14. GENERATED MORE REVENUE % 258 First 3 Months Than Single Welcome Email

15. Keys to Success 1. KNOW YOUR SUBSCRIBERS 2. AGGREGATE AND UNDERSTAND THE DATA 3. IDENTIFY COMMUNICATION STRATEGY 4. AUTOMATE

16. THE CUSTOMER-CENTRIC FUTURE

17. Learning Lab The learning lab approach means that your online customer experience is continuously improving. Ability to harness customer data and analysis to develop hypothesis, define objectives, and make informed decisions.

18. ? Ques:ons