This document contains a summary dashboard of key marketing metrics and performance for each month of the year, including actual versus goal numbers for impressions, leads, sales, costs, and conversions. It shows metrics such as cost per click, cost per lead, revenue per lead, and return on ad spend for the company's paid social media and search advertising campaigns on platforms like Facebook. The dashboard acts as a performance overview to monitor progress and optimize ongoing paid marketing efforts.

1. Month January
Days in Month 31
Yesterday 9
% of Month 29%
Actual Goal % of Goal Actual Goal % of Goal Imp Clicks Leads Sales CPC CPM CPL CPA Click to Lead Click to Cust RPL AOV IROAS
Totals 3,500 3,500 100% 2,900 4,000 73% 105,000 3,000 500 25 1.17 33.33 7.00 140.0 16.7% 0.8% 5.80 116.0 0.83
September 1,000 1,500 67% 900 1,500 60% 40,000 1,000 200 10 1.00 25.00 5.00 100.0 20.0% 1.0% 4.50 90.00 0.90
October 2,500 2,000 125% 2,000 2,500 80% 65,000 2,000 300 15 1.25 38.46 8.33 166.6 15.0% 0.8% 6.67 133.33 0.80
November 3,500 3,000 117% 3,700 3,500 106% 75,000 3,000 400 20 1.17 46.67 8.75 175.0 13.3% 0.7% 9.25 185.0 1.06
December 4,500 5,000 90% 9,000 7,000 129% 100,000 4,000 600 30 1.13 45.00 7.50 150.0 15.0% 0.8% 15.00 300.0 2.00
Actual Goal % of Goal Actual Goal % of Goal Imp Clicks Leads Sales CPC CPM CPL CPA Click to Lead Click to Cust RPL AOV IROAS
Totals 142,300 138,00 103% 293,00 228,0 129% 1,750,88 79,58 11,142 637 1.79 81.27 12.77 223.5 14.0% 0.8% 26.30 460.2 2.06
January 2,000 6,000 33% 3,000 8,000 38% 110,000 5,000 700 40 0.40 18.18 2.86 50.00 14.0% 0.8% 4.29 75.00 1.50
February 4,000 7,000 57% 5,000 10,000 50% 115,500 5,250 735 42 0.76 34.63 5.44 95.24 14.0% 0.8% 6.80 119.05 1.25
March 8,300 8,000 104% 14,000 12,000 117% 121,275 5,513 772 44 1.51 68.44 10.75 188.21 14.0% 0.8% 18.14 317.46 1.69
April 9,500 9,000 106% 18,000 14,000 129% 127,339 5,788 810 46 1.64 74.60 11.72 205.1 14.0% 0.8% 22.21 388.7 1.89
May 11,000 10,000 110% 20,000 16,000 125% 133,706 6,078 851 49 1.81 82.27 12.93 226.2 14.0% 0.8% 23.51 411.35 1.82
June 12,000 11,000 109% 24,000 18,000 133% 140,391 6,381 893 51 1.88 85.48 13.43 235.0 14.0% 0.8% 26.86 470.12 2.00
July 12,500 12,000 104% 22,000 20,00 110% 147,411 6,700 938 54 1.87 84.80 13.33 233.19 14.0% 0.8% 23.45 410.42 1.76
August 14,000 13,000 108% 30,000 22,000 136% 154,781 7,036 985 56 1.99 90.45 14.21 248.7 14.0% 0.8% 30.46 533.01 2.14
September 15,000 14,000 107% 32,000 24,00 133% 162,520 7,387 1,034 59 2.03 92.30 14.50 253.81 14.0% 0.8% 30.94 541.47 2.13
October 17,000 15,000 113% 35,000 26,00 135% 170,646 7,757 1,086 62 2.19 99.62 15.65 273.9 14.0% 0.8% 32.23 564.0 2.06
November 18,000 16,000 113% 40,000 28,00 143% 179,178 8,144 1,140 65 2.21 100.46 15.79 276.2 14.0% 0.8% 35.08 613.91 2.22
December 19,000 17,000 112% 50,000 30,00 167% 188,137 8,552 1,197 68 2.22 100.99 15.87 277.72 14.0% 0.8% 41.76 730.8 2.63
2016 Paid Media ROI Dashboard
All data below is example data only!
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2015 Ad Spend Revenue Leading Indicators & Metrics
2016 Ad Spend Revenue Leading Indicators & Metrics
Social + Search Advertising Dashboard Template - Facebook
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2. CPC Cost per click
CPM Cost per 1000 impressions
CPL Cost per lead
CPA Cost per acquisition/sale
Click to Lead Opt-in conversion
Click to Customer Purchase conversion
RPL Revenue per Lead
AOV Average Order Value
IROAS Initial Return on Ad Spend
Definitions
Social + Search Advertising Dashboard Template - Definitions
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