Get the full Excel template HERE: http://bit.ly/marketing-budget-templates-2018 This template will A) help you plan your content budget and B) let you compare that projected budget to what you actually end up spending. Just fill in your projected expenses for the corresponding time periods and categories (e.g. Software, Publishing Tools, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget. Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis. *Wondering how content affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.

1. 2017 Content Marketing Budget Template - How to Use This Template
1
2017 CONTENT MARKETING BUDGET TEMPLATE
(MONTHLY + QUARTERLY)

2. 2017 Content Marketing Budget Template - Budget - Monthly
2
2017 CONTENT MARKETING BUDGET
(MONTHLY)
2017 Projected Expenses
CONTENT Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total
SOFTWARE
Design (e.g. InDesign) $100 $100 $100 $300
Project management (e.g. Basecamp) $100 $100 $100 $300
Analytics (e.g. TrackMaven) $100 $100 $100 $300
Marketing automation (e.g. HubSpot) $100 $100 $100 $300
Webinar hosting (e.g. WebEx) $100 $100 $100 $300
PUBLISHING TOOLS
Blogging platform (e.g. HubSpot) $100 $100 $100 $300
Landing page/CTA system (e.g. HubSpot) $100 $100 $100 $300
Premium content platform (e.g. SlideShare PRO) $100 $100 $100 $300
SERVICES
Storage/file-sharing (e.g. Box) $100 $100 $100 $300
Stock photography subscription (e.g. ThinkStock) $100 $100 $100 $300
Licensed/syndicated content (e.g. NewsCred) $100 $100 $100 $300
Content curation (e.g. Curata) $100 $100 $100 $300
FREELANCERS
Writers $100 $100 $100 $300
Designers $100 $100 $100 $300
Developers $100 $100 $100 $300
TOTAL $1,500 $1,500 $1,500 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4,500
2017 Actual Expenses
CONTENT Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total
SOFTWARE
Design (e.g. InDesign) $100 $100 $100 $300
Project management (e.g. Basecamp) $100 $100 $100 $300
Analytics (e.g. TrackMaven) $100 $100 $100 $300
Marketing automation (e.g. HubSpot) $100 $100 $100 $300
Webinar hosting (e.g. WebEx) $100 $100 $100 $300

3. 2017 Content Marketing Budget Template - Budget - Monthly
3
PUBLISHING TOOLS
Blogging platform (e.g. HubSpot) $100 $100 $100 $300
Landing page/CTA system (e.g. HubSpot) $100 $100 $100 $300
Premium content platform (e.g. SlideShare PRO) $100 $100 $100 $300
SERVICES
Storage/file-sharing (e.g. Box) $100 $100 $100 $300
Stock photography subscription (e.g. ThinkStock) $100 $100 $100 $300
Licensed/syndicated content (e.g. NewsCred) $100 $100 $100 $300
Content curation (e.g. Curata) $100 $100 $100 $300
FREELANCERS
Writers $100 $100 $100 $300
Designers $100 $100 $100 $300
Developers $100 $100 $100 $300
TOTAL $1,500 $1,500 $1,500 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4,500

4. 2017 Content Marketing Budget Template - Budget - Quarterly
4
2017 CONTENT MARKETING BUDGET
(QUARTERLY)
2017 Projected Expenses
CONTENT Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total
SOFTWARE
Design (e.g. InDesign) $300 $300
Project management (e.g. Basecamp) $300 $300
Analytics (e.g. TrackMaven) $300 $300
Marketing automation (e.g. HubSpot) $300 $300
Webinar hosting (e.g. WebEx) $300 $300
PUBLISHING TOOLS
Blogging platform (e.g. HubSpot) $300 $300
Landing page/CTA system (e.g. HubSpot) $300 $300
Premium content platform (e.g. SlideShare PRO) $300 $300
SERVICES
Storage/file-sharing (e.g. Box) $300 $300
Stock photography subscription (e.g. ThinkStock) $300 $300
Licensed/syndicated content (e.g. NewsCred) $300 $300
Content curation (e.g. Curata) $300 $300
FREELANCERS
Writers $300 $300
Designers $300 $300
Developers $300 $300
TOTAL $4,500 $0 $0 $0 $4,500
2017 Actual Expenses
CONTENT Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total
SOFTWARE

5. 2017 Content Marketing Budget Template - Budget - Quarterly
5
Design (e.g. InDesign) $300 $300
Project management (e.g. Basecamp) $300 $300
Analytics (e.g. TrackMaven) $300 $300
Marketing automation (e.g. HubSpot) $300 $300
Webinar hosting (e.g. WebEx) $300 $300
PUBLISHING TOOLS
Blogging platform (e.g. HubSpot) $300 $300
Landing page/CTA system (e.g. HubSpot) $300 $300
Premium content platform (e.g. SlideShare PRO) $300 $300
SERVICES
Storage/file-sharing (e.g. Box) $300 $300
Stock photography subscription (e.g. ThinkStock) $300 $300
Licensed/syndicated content (e.g. NewsCred) $300 $300
Content curation (e.g. Curata) $300 $300
FREELANCERS
Writers $300 $300
Designers $300 $300
Developers $300 $300
TOTAL $4,500 $0 $0 $0 $4,500