http://get.unfunnel.com/seo-strategy-template
SEO isn’t dying, nor has it even evolved if you listened to the signals from SERPs - even before Hummingbird.
Designed to make your SEO efforts future-proof, this step-by-step approach that has only improved in ranking over time - a cheat sheet for the modern SEO.
1. Copyright 2014, unfunnel.com, LLC Page 1 of 5
Website SEO Performance Analysis
Home Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
2. Copyright 2014, unfunnel.com Page 2 of 5
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
3. Copyright 2014, unfunnel.com Page 3 of 5
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
4. Copyright 2014, unfunnel.com Page 4 of 5
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
CONVERSIONS – Online and Offline
Conversion Name [Month]: [Month]: [Month]:
5. Copyright 2014, unfunnel.com Page 5 of 5
number, quality, or
dollar value
number, quality,
or dollar value
number, quality,
or dollar value
Examples:
Leads Generated
6 qualified leads
12 bad leads
3 good leads
4 bad leads
4 good leads
Online Sales: Product 1
$12,300 $21,300 $31,200
Phone Sales: Product 1
63 sales 23 sales 54 sales