Agribusiness TV is a web TV channel dedicated to showcasing the success stories of African youth innovating in agriculture on mobile phones. It was created to portray a positive image of agriculture. In just nine months since launching, Agribusiness TV has produced over 50 videos that have received over 2 million views. It has grown its youth audience through strong social media presence and a mobile application. Feedback shows the content is having an impact on viewers and the entrepreneurs featured.