You x 100! Amplify Your Marketing and Leverage Your Content With Social Media

1. You x 100! How to Amplify Your Marketing and Leverage Your Content With Social Media Presented by Lani & Allen Voivod, Your Allies in Possibility at Epiphanies, Inc. | EpiphaniesInc.com

2. What We’ll Cover:  Biggest social media challenges  Examples of content leverage  Amplifying your message  What to measure EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

3. Epiphanies in Brief:  Bold, gritty, dream-driven company founded in 2004  Specializing in social media strategy, training, content marketing, online branding, and possibility  Founders of NH’s largest social media conference, the “A-Ha!” Summit  Passionate leaders of the “A-Ha!” Tribe EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

4. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

8. Leverage = Audience * Platform * Keywords (The “K” is silent.) EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

12. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Yt Fb LI G+ Pi BlIG

18. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Twitter strategy:  Use YT Share button  Tweet it from your blog  FB linked to Twitter?  Tweet the Pinterest pin  DON’T tweet the Instagram pic!

22. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Yt LI G+ Pi Bl IG

23. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Yt LI G+ Pi Bl IG

24. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Yt Fb LI G+ PiBl IG Yt

25. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod https://www.youtube.com/watch?v=rx8m-nYRaGk

28. Leverage = Audience * Platform * Keywords (Remember, the “K” is silent!) EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

36. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod What to measure?  Community Building (new likers, followers, connections, etc.)  Customer Service (sentiment, satisfaction surveys, costs)  Research and Development (new/improved products and services, market research)  “Sales” and Leads (exactly what it sounds like!)

39. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod https://www.youtube.com/watch?v=CDP7cH-my0Y

40. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Results:  140 tweets from 86 peeps  1,741,965 accounts reached  2,764,639 total impressions  Talent agent, MTV personality got involved in it, too!

42. AhaTribe.com:  Evolving video tutorial library  Private Facebook community  Monthly training webinars  Exclusive expert interviews  Extra discounts/early access EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

43. “In a gentle way, you can shake the world.” --Mahatma Gandhi EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

45. Image credits:  50 Million Elvis Fans Can’t Be Wrong, RCA Victor  Lightbulbs by emily.laurel504, CC BY 2.0 (Flickr)  Clocks by various users, Flickr  Crowd by James Cridland, CC BY 2.0 (Flickr)  Buckets, by US Toy, Amazon.com  Unbalanced, sculpture by Krzysztof Zukowski  Twitter HQ: Logo artwork by Marisa Allegra Williams, © Twitter  Save Earth by Danilo Ramos, CC BY SA 2.0 (Flickr)  Abracadabra, by Kenny Louie, CC BY 2.0 (Flickr)  Gravity well by Steve Johnson, CC BY 2.0 (Flickr)  Teamwork, by dearbarbie, CC BY SA 2.0 (Flickr)  1000 True Fans, via Kevin Kelly, kk.org  Times Square by joiseyshowaa, CC BY SA 2.0 (Flickr)  Tape measure by aussiegall on Flickr, CC BY 2.0  Gandhi cheered by the people of England, by Ben Sutherland, CC BY 2.0 (Flickr) EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

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