3. Why is competition important?
Competition is the main driver of innovation
Competition pushes businesses to push for
reforms
Developing countries suffer most from anti-
competitive practices; thus, competition
between countries also works…
90% of managers are not profit (meaning productivity)
maximisers
Fair and intense competition with the best
leaves them the choice between catching up or
giving up
3
4. Why is competition important?
If there is no competition, there would be:
high prices
limited choices
compromise on quality
inefficient services
If there is competition, there would be:
More R&D – enhanced efficiency and reduced production
costs – reduced prices and improved quality – improved
consumer welfare
More choices – consumer sovereignty
5. Developing Countries are Considerably
Affected by Anti-competitive Practices
Inadequate Infrastructure
Poor communications networks lead to segmented markets and local
monopolies
Segmented markets are more prone to cartel formation and monopolies that
create disparities that lead to market failure
Access to Capital
High interest rates and lack of entrepreneurial culture lead to state
monopolies & inefficiencies
State or private monopolies with excessive rents distort resource allocation,
reduce efficiency, and impair growth of SMEs
Asymmetry of information
Consumers unaware of rights
Total lack of competition culture
Entrepreneurial capacity does not develop as markets are foreclosed to new
entrants by entrenched and vested interests
6. The Need for Competition Law
Though the benefits of competition are
many, competition can be thwarted
Firms have incentives to acquire market
power by limiting competition by erecting
barriers to commerce
This can result in market failure
6
7. The Need for Competition Law
Market failures result in inefficient allocation
of resources and adversely affect economic
welfare
Such market failures, for example, can
enable sellers to deliberately reduce output
to extract a higher price from buyers
Competition law helps to address these
issues 7
8. History of Competition in Pakistan
Competition is not new
■ 1963 Anti-cartel laws study group’s
recommendations led to the MONOPOLIES AND
RESTRICTIVE TRADE PRACTICES ORDINANCE,
1970 [MRTPO, 70]
■ Broad objectives: contain (i) undue concentration of
economic power; (ii) monopoly power; (iii) restrictive
trade practices
9. Competition Law in Pakistan- Then
Monopolies and Restrictive Trade Practices
Ordinance, 1970 (MRTPO)
Salient Features:
Preventing concentration of wealth– threshold 33%
Prohibiting restrictive trade practices
No mandatory merger clearance regime
Established the Monopoly Control Authority
(MCA)
Comprised of three members – government employees
9
10. The Monopoly Control Authority
The MCA’s main functions were to (i)
register undertaking, individuals, agreements
(ii) conduct research on general economic
conditions; (iii) give advice
Discretionary, recommendatory,
investigative, and legislative powers
11. Performance of the MCA
Largely ineffective
■ Nationalisation in the 1970s
■ Budget
■ Staff
■Hence, time for a revamp of the law as
part of the government’s overall STRATEGY
OF REFORMS
12. Market-oriented Reforms need Competition
Rules
Deregulation and Privatisation, FDI
liberalisation, trade liberalisation need
safeguards against anti-competitive
abuses:
International cartels
Abuse of dominance by large firms
Mergers & takeovers monopolising
domestic markets
13. The New Law
The Competition Ordinance, 2007 was promulgated on 2
October 2007, with the objective to enhance economic efficiency,
consumer welfare and sustainable development in Pakistan by:
promoting competition in all spheres of commercial and economic
activity, and
preventing or eliminating anticompetitive practices in the business
environment.
This was a marked change in the paradigm followed by the
MRTPO, 70, where the objective was to “prevent the
concentration of wealth in the hands of few.”
The Ordinances were given permanency with the enactments of
the COMPETITION ACT, 2010 on 6 October 2010.
14. Competition Law in Pakistan - Now
The Ordinance established the COMPETITION
COMMISSION OF PAKISTAN on 12 November 2007,
replacing the MCA.
Who are we?
The Competition Commission of Pakistan is a quasi-judicial, quasi-
regulatory, law enforcing agency established as an autonomous statutory
body…
The Commission works towards:
Promoting competition in commercial/economic activity
Preventing or eliminating anti-competitive practices
The Commission comprises 5 to 7 Members (no more than
2 from government).
14
15. The New Law
Pakistan’s competition law has been
inspired by:
the Treaty of Rome;
The United Nations Set of Multilaterally Agreed Equitable
Principles and Rules for the Control of Restrictive Business
Practices; and
the OECD’s recommendations and best practices
16. The New Law
Provides an efficient regulatory framework which promotes
market mechanism;
Promotes the creation of a viable market economy that is
capable of competing in both domestic and global markets
Provides a link between the political system and a
competitive market economy.
17. The Competition Act, 2010
The Act provides for “free competition in all spheres of
commercial and economic activity to enhance economic
efficiency and to protect consumers from anti competitive
behaviour.”
The Act applies to all undertakings, which include:
all natural or legal persons,
governmental and corporate bodies including regulatory authorities,
partnerships, associations, trusts, associations of undertakings, and
any entities that in any way are engaged, directly or indirectly, in the
production, supply, distribution of goods or provision or control of services.
17
18. Five Pillars
Section 3: Abuse of dominant position
Section 4: Prohibited agreements
Section 10: Deceptive marketing
practices
Section 11: Merger control
Section 29: Competition advocacy
20. Abuse of Dominant Position
An undertaking is presumed to have a dominant
position if its market share exceeds 40 per cent, or if
it has the ability to behave appreciably independent
of competitors, customers, consumers, and suppliers
This is generally the case when other firms have no
choice but to deal with this company
The larger the market share, the more careful an
undertaking must be in certain practices
20
21. Two broad types of business conduct are
considered as abusive:
Exploitative
unfair trading conditions
price discrimination that is not objectively justified
sale of goods or services being tied to other goods or services,
conclusion of contracts linked to acceptance of unconnected supplementary
obligations,
Exclusionary
predatory pricing,
boycott or exclusion of other undertakings from production, distribution or
sale of goods or provision of services, or
refusals to deal/supply.
Abuse of Dominant Position
21
23. Prohibited Agreements
The form of agreement is not important.
Both written agreements and/or verbal agreements or so-called co-ordinated
policies, i.e. deliberate and intended collaboration between individual
companies for the purpose of eliminating or restraining competition in a
certain market, are deemed to come within the scope of competition law
Restraints of competition are divided into two types:
Horizontal restraints mean agreements or co-ordinated policies
between companies acting on the same marketing stage, e.g.
agreements with competing manufacturers.
Vertical restraints mean agreements or co-ordinated policies
between companies acting on different marketing stages, e.g.
agreements with distributors and customers, licensees, suppliers
or licensors that restrict the competitive freedom of the partners or
third companies.
23
24. Horizontal Agreements
Normally, agreements or co-ordinated policies between
competitors which affect the terms on which they do
business raise the most serious competition law
concerns. These include:
Prices and conditions of supply
Market sharing
Limiting production
Allocation of customers
Boycotts
Bid rigging
24
25. Vertical Agreements
Agreements with vertical business partners that include
distributors, customers, licensees, licensors, and
suppliers. These include:
Resale price maintenance: you can recommend a price but you cannot
insist
Restrictions on resale or use: you may not prohibit your customers from
reselling products they have purchased from you to whomever they
wish, or otherwise apply any conditions that determine what they do
Tying makes the supply of a product subject to the acceptance of
supplementary obligations to buy other goods and/or services which,
either by their nature or according to commercial usage, have no
connection with the subject of the contract
25
27. Deceptive Marketing Practices
Make sure that you are not involved in:
the distribution of false or misleading information that may
harm the business of another undertaking,
the distribution of information to consumers that lacks a
reasonable basis,
making false or misleading comparison of goods in
advertisements, and
the fraudulent use of another trademark, firm name,
product labeling or packaging.
27
28. • Also review mergers/acquisitions which
(could) substantially lessen competition by
creating or strengthening a dominant
position
Pre-merger
Post-merger
The Act
28
29. Clearance of Mergers
The merger of companies, the acquisition and sale of businesses
and the establishment of joint ventures is subject to (prior) control
by competition authorities.
This is the case if certain thresholds, set under the merger
regulations, are met.
Often, these thresholds are based upon sales, the monetary value of
the transaction and/or the market share of the companies involved.
The main criteria applied by the authorities in reviewing mergers,
acquisitions and the formation of joint ventures is that their
operation must not lead to the creation or reinforcement of a
dominant position or that the transaction under review should not
have the potential to substantially lessen competition.
29
30. The Act
Stresses upon deepening the “culture of
competition” through advocacy activities –
in fact, this has been made part of the Act
(§29)
The Commission must undertake activities
to increase awareness of the law and its
benefits