1. AHSAN ADIL SHAMSI
Tel: +92 333 308 3353 Address: Karachi, Pakistan
Email: ahsanadilshamsi@gmail.com IELTS: 7.5
LinkedIn: www.linkedin.com/in/ahsanadil Nationality: Pakistani
Available Immediately
Languages: English: Fluent Urdu: Native Arabic: Beginner
PROFILE
An ambitious, enthusiastic and talented individual with a keen eye for detail and a flair for
marketing. Capable of working within a fast paced & challenging environment. Excellent
communication skills with the ability to interpret and communicate. Easy going by nature
and able to get along with work colleagues and managers. Interested in expanding my
horizons and putting my knowledge into practice by seeking new challenges in Marketing
and Branding. Willing to undertake further training and development and possess a real
desire to launch a career in Marketing.
WORK EXPERIENCE
Marketing Manager Massive Light Gallery, Pakistan Aug 2016 - Present
(Lighting Store)
Job Highlights:
 Responsible for the overall branding strategy and its implementation.
 Coordinating with outsourced agents for Digital media marketing, SEO and Google
AdWords in order to devise strategies and monitor our ongoing strategies.
 Liaising with designers and printers to create brochures, event flyers and designing
landing pages.
 Coming up with ideas and topics to hold PR events based on the idea of imparting
knowledge to people about the hot topics and things happening in the world of finance.
Than ensuring the success of the event along with taking the feedback post event.
 Working closely with the CEO to create, plan and implement the business development
goals, strategies and activities of the organization.
Marketing Executive Credence International, Dubai May 2014 – Jul 2016
(Financial Advisory & Investment Management Company)
Job Highlights:
 Social media marketing for the company on all major platforms including LinkedIn,
Facebook, Twitter, Google+ and YouTube by sharing interesting news and articles on a
regular basis as part of the marketing strategy.
 Managing the website by putting up interesting articles related to savings, investment,
pensions and latest news in the world of finance.
 Coordinating with outsourced agents for Digital media marketing, SEO and Google
AdWords in order to devise strategies and monitor our ongoing strategies.
 Using LinkedIn and other data research sources to find people who might be potential
clients and forwarding the details to our relationship managers.
 Liaising with designers and printers to create brochures, event flyers and designing
landing pages.

2.  Coming up with ideas and topics to hold PR events based on the idea of imparting
knowledge to people about the hot topics and things happening in the world of finance.
Than ensuring the success of the event along with taking the feedback post event.
 Managing and ensuring the smooth running of salesforce along with generating weekly
reports to analyze the performance of the business leads.
 Using MailChimp to send out company newsletter and other promotional stuff to existing
as well as potential clients.
 Designing basic flyers and brochures for events and events such as UAE National Day
and Season’s Greetings.
 Liaising closely with the CEO and team leaders on a daily bases to devise marketing
strategies and ensure everyone is working towards department and corporate goals.
 Working closely with the CEO to create, plan and implement the business development
goals, strategies and activities of the organization.
Marketing & Sales Executive Premier Traders, Pakistan Oct 2013 - Mar 2014
(Lighting retail business with b2c and b2b sales)
Job Highlights:
 Increased front line sales by improving visual merchandise display through better
utilization and management of space and coordinating with suppliers for timely delivery
of stock to maintain and increase shelf presence.
 Increased sales from key business clients (such as architects and construction
companies) by catering to their customized needs, offering them better customer service
and ensuring timely delivery of goods.
 Visited clients to offer free advice on lighting, to encourage them to visit our store.
 Provided after sales services to satisfy clients and encourage them for future purchases.
Marketing Executive DawnNews TV, Pakistan Jan 2012 - Sep 2012
(Pakistan’s first English News Channel)
Job Highlights:
 Identified and analyzed the industry trends, by analyzing news bulletins of different
channels, which provided great insights and were used to improve the channel’s rating.
 Composed public service messages aired on the channel for International Youth Day,
Literacy Day and World Heart Day, to create awareness by focusing on their importance.
 Composed motivational success stories of inspiring Pakistanis for a program to motivate
and promote positive Pakistan.
 Got sponsorship for special shows aired on the channel by collaborating and building
strategic alliances and long-term relationships with companies.
On Campus Management Trainee Telenor, Pakistan Mar 2010 - Aug 2010
(Global cellular service provider company)
Job Highlights:
 In research; conducted a team survey on mobile phone service providers and their
usage among university students, providing vital findings and insights for the company.
 In branding; came up with a new value added service for Djuice brand of Telenor and
prepared its marketing plan, which was very much appreciated by the brand team.
 In CSR; conducted research on people with physical disabilities, who went on to achieve
something extra ordinary and NGOs working for them.

3. EDUCATION
MSc Marketing & Strategy Warwick Business School, UK Oct 2012 - Sep 2013
Modules and Term Projects:
 Advanced Marketing Management: Key challenges facing marketers in Celebrity
endorsement and their current state of understanding in practice.
 Global Branding: Evaluated the role of brand extension in building brand equity.
 Environment of Business: The scope of CSR in the performance of John Lewis.
 Marketing Through Social Media: Social media marketing plan for Odeon cinemas.
BBA (H) - Marketing Institute of Business Management,
Pakistan
Sep 2008 - Jan 2012
CGPA: 3.34 (Merit Scholarship for two semesters)
Modules and Term Projects:
 Advertising: New product launch and advertising campaign for Dove hair perfume.
 Brand Management: Business Launch Plan for K&Ns brand extension.
 Consumer Behavior: Analysis of Consumer Insight and Market Trends for fresh juices
and Tetra Pak juices.
 Integrated Marketing Communications: IMC Promotional Tools for a traditional herbal
drink of the Sub-continent.
EXTRA CURRICULAR ACTIVITIES
Part Time Volunteer at Dar ul Sukun
 Occasional visits to Dar ul Sukun; to spend time with mentally disabled people.
Active Participant of International Atomic Energy Agency of Argentina at the
College of Business Management Model United Nations Feb 2011
 Lobbied for consent of all other members to pass a resolution to end nuclear
proliferation.
Best Participant at Zenith Leadership and Development Program June 2009
 Great individual performance in a three day event, involving team building activities,
mind games and sports competition.
TECHNICAL SKILLS
 MS Office
 Adobe Photoshop
 Social Media