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Chapter 3
Charismatic and
Transformational
Leadership
LEADERSHIP: Research Findings, Practice, and Skills
Andrew J. DuBrin, 8th Edition
1
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CHAPTER OUTLINE
• The Meanings of Charisma
• Charisma: A Relationship Between the Leader, Group
• Members, and Other Stakeholders
• The Effects of Charisma
• Three Types of Charismatic Leaders
• Characteristics of Charismatic Leaders
• The Vision Component of Charismatic Leadership
• The Communication Style of Charismatic Leaders
• Leadership by Inspiration
• Leadership by Storytelling
• Extensive Use of Social Networking
• The Development of Charisma
• Techniques for Developing Charisma
• Transformational Leadership
• How Transformations Take Place
• Attributes of Transformational Leaders
• The Impact of Transformational and Charismatic
• Leadership on Performance and Behavior
• Concerns about Charismatic Leadership
• Challenges to the Validity of Charismatic Leadership
• The Dark Side of Charismatic Leadership
• Summary
• Key Terms
• Guidelines for Action and Skill Development
• Leadership Case Problem A
• Leadership Case Problem B
• Note
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Learning Objectives
• Describe many of the traits and behaviors of charismatic
leaders.
• Explain the visionary component of charismatic leadership.
• Explain the communication style of charismatic leaders.
• Have an action plan for developing your charisma.
• Explain the nature of transformational leadership.
• Identify several of the impacts of charismatic and
transformational leadership on performance and behavior.
• Describe the concerns about charismatic leadership from the
scientific and moral standpoint.
3
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2016
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May
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The Meanings of Charisma
• Variety of definitions:
• Greek word meaning “divinely inspired gift”
• Special quality of leaders whose purposes, powers, and
extraordinary determination differentiate them from others
• Having a charming and colorful personality
• The various definitions above have a unifying theme:
• Charisma is a positive and compelling quality that makes many
others want to be led by the person who has it.
4
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2016
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Charisma Relationship
• Charismatic leadership involves the ATTRIBUTIONS made by
group members about the characteristics of leaders and the
results they achieve.
• When group members PERCEIVE a leader to have a certain
characteristic, the leader will more likely be perceived as
charismatic.
• Charismatic leaders use impression management to cultivate
their relationships with group members.
5
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2016
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Effects of Charisma
• The impact of charisma is mostly found in the positive affect the
charismatic leader triggers in a group.
• With a charismatic leader, group members:
• Are happier
• Have increased productivity and reduced stress due to positive mood
• Trust the leader’s beliefs
• Have affection for the leader
• Identify with and attempt to emulate the leader
• Have emotional involvement in the mission
• Have heightened goals
• Feel they will be able to accomplish or contribute to the
accomplishment of the mission 6
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2016
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Types of Charismatic Leaders
• Socialized Charismatics
• Restrain the use of power in the interest of others.
• Their followers have a clear sense of self and values.
• Personalized Charismatics
• Use power to serve their own interests.
• Their followers tend to be obedient, submissive, and dependent.
• Celebrity Charismatics
• Overlap their public celebrity with socialized & personalized
traits.
7
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Characteristics of Charismatic
Leaders
• Visionary
• Masterful communication skills
• Ability to inspire trust
• Ability to make group members feel capable
• Tactful in social situations
• Energy and action orientation
• Emotional expressiveness and warmth
• Romanticize risk
• Unconventional strategies
• Self-promoting personality
• Test employees
• Dramatic and unique
8
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Vision Component of
Charismatic Leadership
• VISION – The ability to imagine different and better future
conditions and ways to achieve them.
• Charismatic leaders inspire others with their visions, which are
often lofty, long-term goals.
• Being a visionary is far from an ordinary task, and recent
research in neuroscience suggests that visionary leaders use
their brain differently from others.
• Leaders implement their vision by using vision statements and
involving a wide range of employees in the process. 9
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Communication Style of
Charismatic Leaders
• Charismatic leaders utilize a colorful, imaginative, open, and
expressive communication style.
• Leadership by Inspiration
• Articulating a highly emotional message
• Using metaphors and analogies
• Gearing language to different audiences
• Leadership by Storytelling
• Inspiring and instructing by telling fascinating stories
• Extensive Use of Social Networking
• Face-to-face networks
• Social networking sites 10
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The Development of Charisma
• Create visions for others
• Be enthusiastic, optimistic, and energetic
• Be sensibly persistent; almost never say “no”
• Remember people’s names
• Develop synchrony with others
• Develop a personal brand, including making an impressive
appearance
• Be candid
• Display an “in-your-face” attitude
11
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Transformational Leadership
• Focuses on what the leader accomplishes, yet it still pays
attention to the leader’s personal characteristics and his/her
relationship with group members.
• Helps bring about major, positive changes by moving group
members beyond their self-interests and towards the good of
the group, organization, or society.
• Essence is in developing and transforming people.
• In contrast, TRANSACTIONAL leadership is focused on routine
transactions and rewarding group members for meeting
standards.
12
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How Transformations Take Place
13
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Attributes of Transformational Leaders
• Are charismatic
• Agreeable, extroverted, optimistic, and open
• Score high on emotional intelligence
• Create a vision
• Encourage the personal development of others
• Provide supportive leadership
• Practice empowerment
• Think innovatively
• Lead by example
• Utilize moral reasoning 14
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Impact of Transformational Leadership
• Transformational leadership, at its best, can arouse followers
to a higher level of thinking.
• It can appeal to the ideals and values of constituents, in turn
enhancing commitment to a vision.
• Group members become more responsible because they are
inspired.
• Workers who report to transformational leaders have a more
positive mood.
15
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Concerns About
Charismatic Leadership
• Charismatic leadership has been challenged from two major
standpoints:
• Validity of the Concept
• Some doubt charisma can truly be defined or measured
• Leadership polarity indicates leaders are often either revered or
vastly unpopular
• May not even be necessary for leadership effectiveness
• Misdeeds of Charismatic Leaders
• Charismatic leadership can be exercised for evil purposes
• Some charismatic leaders are unethical and lead their organizations
and outsiders toward illegal and immoral ends
16
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2016
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Summary
• Charisma is a special quality of some leaders that
differentiates them from others.
• Charismatic leaders often contribute to group members’
attributions of their charismatic qualities through impression
management.
• Much of the impact of charisma is based on the positive affect
(emotion) the charismatic leader triggers among the group
members.
• There are three types of charismatic leaders: socialized,
personalized, and celebrity.
• Charismatic and transformational leaders are able to articulate
a vision in a way that inspires others.
• There may be a dark side to charismatic leadership.
17
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Du brin chapter 03_8e_ppt

  • 1. Chapter 3 Charismatic and Transformational Leadership LEADERSHIP: Research Findings, Practice, and Skills Andrew J. DuBrin, 8th Edition 1 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom
  • 2. CHAPTER OUTLINE • The Meanings of Charisma • Charisma: A Relationship Between the Leader, Group • Members, and Other Stakeholders • The Effects of Charisma • Three Types of Charismatic Leaders • Characteristics of Charismatic Leaders • The Vision Component of Charismatic Leadership • The Communication Style of Charismatic Leaders • Leadership by Inspiration • Leadership by Storytelling • Extensive Use of Social Networking • The Development of Charisma • Techniques for Developing Charisma • Transformational Leadership • How Transformations Take Place • Attributes of Transformational Leaders • The Impact of Transformational and Charismatic • Leadership on Performance and Behavior • Concerns about Charismatic Leadership • Challenges to the Validity of Charismatic Leadership • The Dark Side of Charismatic Leadership • Summary • Key Terms • Guidelines for Action and Skill Development • Leadership Case Problem A • Leadership Case Problem B • Note © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password- protected website for classroom 2
  • 3. Learning Objectives • Describe many of the traits and behaviors of charismatic leaders. • Explain the visionary component of charismatic leadership. • Explain the communication style of charismatic leaders. • Have an action plan for developing your charisma. • Explain the nature of transformational leadership. • Identify several of the impacts of charismatic and transformational leadership on performance and behavior. • Describe the concerns about charismatic leadership from the scientific and moral standpoint. 3 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a
  • 4. The Meanings of Charisma • Variety of definitions: • Greek word meaning “divinely inspired gift” • Special quality of leaders whose purposes, powers, and extraordinary determination differentiate them from others • Having a charming and colorful personality • The various definitions above have a unifying theme: • Charisma is a positive and compelling quality that makes many others want to be led by the person who has it. 4 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-
  • 5. Charisma Relationship • Charismatic leadership involves the ATTRIBUTIONS made by group members about the characteristics of leaders and the results they achieve. • When group members PERCEIVE a leader to have a certain characteristic, the leader will more likely be perceived as charismatic. • Charismatic leaders use impression management to cultivate their relationships with group members. 5 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-
  • 6. Effects of Charisma • The impact of charisma is mostly found in the positive affect the charismatic leader triggers in a group. • With a charismatic leader, group members: • Are happier • Have increased productivity and reduced stress due to positive mood • Trust the leader’s beliefs • Have affection for the leader • Identify with and attempt to emulate the leader • Have emotional involvement in the mission • Have heightened goals • Feel they will be able to accomplish or contribute to the accomplishment of the mission 6 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-
  • 7. Types of Charismatic Leaders • Socialized Charismatics • Restrain the use of power in the interest of others. • Their followers have a clear sense of self and values. • Personalized Charismatics • Use power to serve their own interests. • Their followers tend to be obedient, submissive, and dependent. • Celebrity Charismatics • Overlap their public celebrity with socialized & personalized traits. 7 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website
  • 8. Characteristics of Charismatic Leaders • Visionary • Masterful communication skills • Ability to inspire trust • Ability to make group members feel capable • Tactful in social situations • Energy and action orientation • Emotional expressiveness and warmth • Romanticize risk • Unconventional strategies • Self-promoting personality • Test employees • Dramatic and unique 8 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-
  • 9. Vision Component of Charismatic Leadership • VISION – The ability to imagine different and better future conditions and ways to achieve them. • Charismatic leaders inspire others with their visions, which are often lofty, long-term goals. • Being a visionary is far from an ordinary task, and recent research in neuroscience suggests that visionary leaders use their brain differently from others. • Leaders implement their vision by using vision statements and involving a wide range of employees in the process. 9 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
  • 10. Communication Style of Charismatic Leaders • Charismatic leaders utilize a colorful, imaginative, open, and expressive communication style. • Leadership by Inspiration • Articulating a highly emotional message • Using metaphors and analogies • Gearing language to different audiences • Leadership by Storytelling • Inspiring and instructing by telling fascinating stories • Extensive Use of Social Networking • Face-to-face networks • Social networking sites 10 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website
  • 11. The Development of Charisma • Create visions for others • Be enthusiastic, optimistic, and energetic • Be sensibly persistent; almost never say “no” • Remember people’s names • Develop synchrony with others • Develop a personal brand, including making an impressive appearance • Be candid • Display an “in-your-face” attitude 11 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website
  • 12. Transformational Leadership • Focuses on what the leader accomplishes, yet it still pays attention to the leader’s personal characteristics and his/her relationship with group members. • Helps bring about major, positive changes by moving group members beyond their self-interests and towards the good of the group, organization, or society. • Essence is in developing and transforming people. • In contrast, TRANSACTIONAL leadership is focused on routine transactions and rewarding group members for meeting standards. 12 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-
  • 13. How Transformations Take Place 13 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-
  • 14. Attributes of Transformational Leaders • Are charismatic • Agreeable, extroverted, optimistic, and open • Score high on emotional intelligence • Create a vision • Encourage the personal development of others • Provide supportive leadership • Practice empowerment • Think innovatively • Lead by example • Utilize moral reasoning 14 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-
  • 15. Impact of Transformational Leadership • Transformational leadership, at its best, can arouse followers to a higher level of thinking. • It can appeal to the ideals and values of constituents, in turn enhancing commitment to a vision. • Group members become more responsible because they are inspired. • Workers who report to transformational leaders have a more positive mood. 15 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-
  • 16. Concerns About Charismatic Leadership • Charismatic leadership has been challenged from two major standpoints: • Validity of the Concept • Some doubt charisma can truly be defined or measured • Leadership polarity indicates leaders are often either revered or vastly unpopular • May not even be necessary for leadership effectiveness • Misdeeds of Charismatic Leaders • Charismatic leadership can be exercised for evil purposes • Some charismatic leaders are unethical and lead their organizations and outsiders toward illegal and immoral ends 16 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-
  • 17. Summary • Charisma is a special quality of some leaders that differentiates them from others. • Charismatic leaders often contribute to group members’ attributions of their charismatic qualities through impression management. • Much of the impact of charisma is based on the positive affect (emotion) the charismatic leader triggers among the group members. • There are three types of charismatic leaders: socialized, personalized, and celebrity. • Charismatic and transformational leaders are able to articulate a vision in a way that inspires others. • There may be a dark side to charismatic leadership. 17 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-