1. AH S A N MU R T A Z A
Aprt 412, 13 A Ghoroob  Mirdif-Dubai
 055-7353195  ahsan.murtaza@gmail.com
AREAS OF EXPERTISE
 Sales & Marketing
 Recruitment & Selection
 Customer Service  Employee Relations
COMPETENCIES & SKILLS APPLICATION
STRATEGIC FOCUS After joining the Al Yusuf L.L.C as sales coordinator, set clear objectives
to increase sales growth up to 20% each month and reducing after sales
issues at the same time from 9% to 3 % after 2 years. Built strategies to
achieve it and take actions. After one and half year reducing issues up to
4 % where as achieving sales growth up to 15 % on average every month.
FORWARD THINKING While implementing the delivery schedule reports on our customer web
portals, ensured provision of complete details of product, prices, driver
info, delivery timing and other parameters to avoid any further
discrepancy.
COMMUNICATION Played the role of intermediary between customer, after sales team,
logistic team, sales staff and section managers to ensure smooth business
operations.
DECISION MAKING In cases where customer does not present original bill, quick decisions are
required from post sales in order to maintain high levels of customer
satisfaction. Such scenarios also require agile thinking so that company’s
interest is also safe-guarded. Maintaining this balance is one of the
challenges of the current role.
MANAGING PERFORMANCE
/ NEGOTIATION SKILL
Being a coordinator of 14 sales personnel, generate reports and growth
analysis on daily basis. Addressing issues and reporting performance to
upper management. Mentoring sales staff around their strengths and
weaknesses.
DEVELOPING OTHERS While working for International Textile Limited, managed the CSR
activity in which basic education was provided to staff, provide them
coaching and awareness about different aspects of life.
Working for Al Yusuf L.L.C, provided training to newly joined
merchandisers including product training, structured processes of
business and how to delight the customer.
QUICK LEARNER Switched between varieties of business tools while working for different
organizations. Currently working with Oracle e-business Suite.

2. CAREER HIGHLIGHTS
SALES &EXECUTIVE (JAN 2013-TO DATE)
 Working as a sales executive & representing LG Home Appliances in Major Power Retail in
15 outlet of Carrefour across UAE.
 Looking different outlets across UAE, their sales trends and ensuring display should be
accurate and comprehensive.
 Maintain relationship with section managers & department heads in order to provide support
information and guidance, researching and recommending new products, deals and
packages.
 Corresponding with different internal departments such as planning & accounts department
for the orders.
 Advising on forthcoming product developments and discussing special promotions with
section managers and department heads, negotiating the terms and closing sales.
 Generates different sales reports, such as Home Appliances data outlet wise, product wise,
monthly incentive reports.
 Managing credit notes, approvals, submission issues and making sure that payments would
be received on time.
 Seek potential candidates for merchandising position, post advertisements on different
websites, recruiting suitable candidates, interview scheduling.
Coordination Part:
 Update sales staff about promotions, prices, FOC’s item & cash back.
 Ensure to maintain smooth operations of local purchase order, their entries and database
management.
 Prepare delivery schedule for Carrefour team & call centre personnel to reduce queries and
complains.
 Ensure to provide comprehensive information to logistics to avoid delivery issues and
deliveries should be done on time.
 Acting as an intermediary between customers, service team, and installation team regarding
damage unit issues.
 Coordinating with the HR Department in issues of merchandisers such as visa renewal,
settlements and Handing over / Taking over.
ACHIEVEMENTS:
 Comparing 2013 with 2014 sales, we have achieved up to 50% growth on monthly basis.
Approximate turnover of 70 million a year.
 Reduce the delivery issues from 10% (550 complains) in a month to 4 %( 200 complains) on
average in a month.
 Work with Oracle consultants to made a customize “Customize Delivery Schedule” for our
major “Oracle R12” sales application for our major client “Carrefour”

3. KARACHI-PAKISTAN
MANAGEMENTTRAINEE OFFICER (JAN 2012-JUNE 2012)
 Acted as Corporate liaison between international buyers, buying house–raw material
suppliers and local clients to ensure proper communication.
 Monitor production equipment operations, ensuring integrity of production, packaging and
distribution operations while maintaining productivity levels.
 Assist in the launching of second edition of magazine, “The Vanguard”, its packaging,
distribution and preparation.
 Managing the ongoing process of interview scheduling, screening of resume, maintain the
database of profiles.
 Prepare Job Description & Specifications and align them by co-ordinating with the
department heads and employees.
 Provide “Job filling Analysis” at the end of each month in which a detailed summary has
been presented in front of the upper management about how much time it would take to fill a
vacant position.
 Establish the activity of conducting exit interviews & meeting with other managers to discuss
possible improvements to overcome employee turnover.
 Manage the CSR activity in which basic education is being provided to the illiterate labour to
enhance their skills and awareness.
ACHIEVEMENTS:
 Comprehensively make competence matrix of 269 designations, which provides the basic
criteria on which a candidate should hired at each level.
 Preparing “Conventional HR to Organizational Development” case study which thoroughly
defines how HR have been transformed in the organization.
 Conduct the “Learning Need Intervention” survey in which identified those areas on which
training should be given.
EDUCATION
MASTER OF BUSINESS ADMINISTRATION (JUNE 2012)
Muhammad Ali Jinnah University
BACHELORS OF BUSINESS ADMINISTRATION (DECEMBER 2010)
Muhammad Ali Jinnah University
INTERNSHIPS, TRAINING, WORKSHOPS
“Train the Trainer” Certification from LG MEA Learning Center.
Attended workshops on Succession Planning (October 2011), Benchmarking Thoughts (November 2011)
Successfully completed Internship in Shirazi Trading Company (2009) & Habib Bank Limited (2009)

4. Attended a 7 days training of MS Advance Excel (2011)
PERSONAL INFORMATION
 Date of Birth 13-06-1989
 Passport Number AV0971681
 Nationality Pakistani
 Driving licence U.A.E