Follow these 10 Steps to plan and prepare for your next website. We Will cover: 1. ) Tips on how to determine your website's purpose 2.) Why Market Research at the Beginning is Important 3.) Planning and Organizing your Pages 4.) Creating your Content 5.) Design Your Style Guide and Appearance 6.) Finding Website Images 7.) Outline Your Websites Home Page 8.) Register Your Domain Name, 9.) Select Your Platform, 10.) Choose your Hosting. Also learn the benefits of choosing to do it yourself or choosing to hire someone to complete your website. Also find out why I recommend using Self Hosted WordPress for your website. See bonus presentation on integrated digital marketing strategies for your website.
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10 Step Website Planning Blue Print To Prepare For Your Future Website
1. 10 Steps To Prepare For
YOUR Future Website
10 Step Guide
2. 10 Step Website Planning Blue Print
Determine Purpose
Market Research
Planning and Organizing
Create Content
Design Style Guide
Find Images
Outline Home Page
Register Domain
Select Platform
Choose Hosting
3. 1.) Determine Your Purpose
Begin with the end in mind
Why are you creating a website?
Who are you creating it for?
What is your most important goal?
How are you planning to build value?
4. 2.) Research Your Target Market
Who are you looking to help or serve?
Where do they congregate?
How can you speak their language?
What are their biggest concerns?
Who are industry leaders and competitors?
What are their common problems and objections?
5. 3.) Plan & Organize Your Pages
Plan out how many pages you will need
Determine the purpose for each page in one sentence
Organize your navigation’s intended order
Sketch out what your home page intends to focus on
Plan how you will balance your content and images
Draft out a list of content for each page
6. 4.) Brainstorm and Create Your Content
Nobody knows your industry and market as well as you, write your
own content!
Have someone conduct and record an interview
You can voice record it and hire someone to type it
Discuss & Brainstorm over recorded phone call
Encourage employees to submit ideas
Outsource and hire copywriter when needed
7. 5.) Design Your Style Guide
You will need a logo
You will need a color scheme
You will need a style ( modern, vintage, etc.)
You will need to select fonts
Find examples of websites you like
Consider branding and other design elements
8. 6.) Find Or Create Your Images
How To Get Pictures
Stock Photo Websites
Creative Commons ( Free)
Hire a Photographer
Take your own pictures
How You Will Use Images
Product Images for e-commerce
Images for blog posts
Graphics for social media
Website Images
9. Creative Resources For Your Images
Free DIY Tools
Pixlr
Canva
Pixabay / Picjumbo
PicMonkey
Aviary App
Word Swag App
Paid Options
Graphic River
Shutterstock
Dreamstime
iStockPhoto
123rf.com
10. 7.) Outline Your Home Page
This is the most important page of your website!
Have a clear and single call to action
Keep it clean and simple
Collect your visitor’s contact information
Know your audience and purpose
Keep your branding / language consistent
11. 8.) Register Your Domain
Register your domain name for 3-5 Years
Keep it short and memorable
Don’t make people think
Keep consistent with branding
Search for current Godaddy promo codes
12. 9.) Select Your Platform
Do it Yourself Tools
Wix
Weebly
Squarespace
Godaddy Sitebuilder
Yahoo Sitebuilder
Top CMS Platforms
WordPress
Joomla
Drupal
MODX
13. Why I recommend Self Hosted WordPress
Very stable and scalable platform
Community driven innovation
Easy to use even for “newbies”
Complete control and flexibility
Easy to get help or do collaboration
*1,000 more reasons could go here :
(Maybe in a future presentation ;) )
14. 10.) Choose Your Hosting
What To Look For In A Hosting Company:
o Uptime and Reliability
o Tech Support
o Daily Back-Ups
o Customer Reviews & Reputation
o Email Features
o Ease Of Use
o SSL Certificate Pricing
o Security and Stability
o Average page load speed
o Storage / Bandwidth
o CMS Support
o Price point and affordability
16. Compare Benefits of DIY VS. Hiring
DIY Website Option
Great low (no) budget Option
Comes with a learning curve
Takes a good amount of time
Some Tech Savviness required
Great opportunity for new skills
Hire Someone
Need to have a budget
Get ongoing professional input
Quicker turn around time
Saves you time and stress
Do research to find right person
18. Aida Rojas
WordPress Entrepreneur, Genesis
Designer, and Blogger. I am passionate
about storytelling and content
marketing. I help small business owners
create growth focused digital marketing
strategies . Connect With Me:
Blog : AidaRojas.com
Website : iSocialDesign.com
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