This presentation walks you through the entire process from beginning to end on creating a Customized WordPress Website on the Genesis Framework. We also cover what situations are ideal for customized websites and custom built ones. Never wonder what what we are doing, we are completely transparent about all of our process. This step-by-step guide helps you understand what is going on behind the scenes and encompasses an overview on the process and procedure of creating a customized website for your small business.

1. WordPress Customized
Website Process / Procedure
www.isocialdesign.com

2. Never wonder what
you are paying for
or what we are doing
We keep you in the KNOW the entire
process:

3. Customized VS Custom Built Websites
CUSTOMIZED
 2- 3 Week Process
 Customized Genesis Child Theme
 2 Home Page Samples
 Low to Medium Involvement
 Need All Content Upfront
 1 Person Completing Project
CUSTOM BUILT
 4 - 5 Week Process
 Custom Built Genesis Child Theme
 6 Home Page Samples / 5
Revisions
 Medium to High Involvement
 We Help With Your Content
 A Team of 2 - 3 completing Project

4. Customized WordPress Website Process :
Investment $1,200 - $1,800*
2- 3 Week Process
20 – 25 hour project process
Select Genesis Child Theme
1 Person Assigned To Project
Need all content upfront
Phone, email, communication
Low to medium
correspondence
One Time Content Revision
2 Mock-ups / 2 Revisions

5. Who It is a Customized Website For?
Businesses on a small budget
Clients who have logo & all content
People who need low correspondence
Clients who have existing website
People who need a quick turnaround
Those who like available Genesis Themes

6. Custom Built WordPress Website Process
:
Investment 2,500 - $4,000+
4 -5 Week Process
50 – 55 hours project total
Custom Built PSD to Genesis
2 – 3 People Assigned To
Project
We help create content /
images
Phone, email, & screen share
Medium – High correspondence
Additional Content Revisions
3 Stages of Mock-ups /
Revisions

7. Who It is a Custom Built Website For?
Businesses with a flexible budget
Clients who need help with content / images
People who need frequent correspondence
Clients who are starting a brand new website
When quick turn-around is NOT needed
Clients who desire a completely custom look

8. Customized Genesis WordPress Website
Process Step-By Step Break Down

9. Interest and Proposal Process
Initial Contact
Address Current Standing
Address Goals and Needs
Select Desired Genesis
Theme
Project Estimate / Proposal
Collect all content / images
Determine Good Fit
Decide To Move Forward

10. 1.) Initial Contact
Online Form
Phone Call
In Person
Referral
Social Media
Website Estimate Form

11. 2.) Assess Where You Are Right Now
Your Web Hosting
Domain Name Registration
Logo and Style Guide
Website Content / Pictures
Multimedia Content

12. 3.) Address Your Goals and Needs
What are your business goals?
Desired Style : Modern, Vintage, Etc.
Need sales, leads, traffic, or subscribers?
What is the MAIN goal of your website?
Who is your target audience?
Will you have a blog?
Sales
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

13. 4.) Select Your Desired Genesis Theme
Theme Selection Based On
Your Website Goals and Needs
P
Based On Your Goals & Needs, We Help You
Select The Right Genesis Child Theme

14. 5.) Project Estimate / Proposal
Detailed Project Approach
Estimated Project Investment
Estimated Time Frame
Communication Options
Project Management Tool
Cover Maintenance plans

15. 6.) Provide All Your Content Upfront
NO EXCEPTIONS
Smoother Process
Need All Pictures / Text
Need Multimedia
Edits already completed

16. We DO NOT
Build Empty
Box Websites
You MUST have all content
& Pictures To Begin Process.

17. 7.) Determine if it is a good fit
Compatible Communication Style
Clear project scope / expectations
Timeframe and Investment
Common goals and direction
Both parties decide to move forward

18. WordPress Website Initiation Process
Sign Online Agreement
2 Home Page Samples
Planning and Organizing
Forms of Communication
Level of involvement
Set expectations & Timeline
Outline Home Page
Domain and Hosting
Provide Logo, branding,
colors
Site Map and page outline
Agree on final home page

19. 1.) Agreement To Move Forward
 Sign Online Contract
 Submit First payment
 Timeline Outline
 Set-Up File Sharing
 Set-Up Project Management Tool
 Provide Home Page Preview
 Agree on overage hourly fee

20. Communication IS KING
Procedure for Email & Phone Calls
Screen share when needed*
Have a SET Day to touch base
Use Project Management Tool
Clear expectations / availability

21. Determine Your Level Of Involvement
High Involvement
o Frequent Communication
o Regular meetings and calls
o Ongoing progress reports
o Very specific requirements
o * Additional Time /
Investment
Low Involvement
o Moderate Communication
o Occasional meetings and
calls
o Weekly progress reports
o Flexible & open to
suggestions
o * Less Time / Investment

22. Outline Expectations & Timeline
Week 1 Process
Week 2 Process
Cover
Customization
Process
Week 3 Process
Cover
Final
Process
Cover
Initiation
Process
Know What To Expect & When To Expect It

23. Domain and Hosting Information
 Hosting / FTP Account Details
 Domain Account Details
 Need All Page Content
 Need All Pictures
 Need All multimedia
What we need from you in order to move forward

24. Need Logo, Colors, and Branding
Logo in AI, PSD, or PNG
Format
Specific Website Colors
Specific Branding
Requirements
Style Guide / Mood Board
Industry Specific Regulations

25. 2.) Provide 2 Previews of Home Page
 Two Home Page Sample
Previews
 Based on Selected Genesis
Theme
 Home page layout / organization
 Specific Colors, Fonts, Headings
 Flexible to make revision requests
 Communication / Feedback Time

26. 4.) Create Site Map and Navigation Order
Home
About
Service
s
Contact
Create Website Site Map
Main Navigation Order
Sub-navigation Order
Custom Post Types
Blog Categories
Portfolio / Gallery Locations

27. 5.) Agree on Final Home Page Preview
2 Rounds of Revisions
Communication / Feedback
Desired Style an Design
Agree on FINAL Home Page
Look
 Sign Off to begin Implementing

28. Customization: Behind The Scenes
Process
Set-Up demo website
Populate images / content
Theme customization
Completion and meeting
Reviews & Requests
Perform updates / changes
Audit site & prepare for launch

29. Warning!
Expect Period Of Silence & Less Communication*
Meanwhile you can focus on your business,
and let us take care of setting everything up.
It May seem like we are doing nothing . . .
Do not worry, It just means we are hard at work, and
beginning the process of creating your website . . .

30. 1.) Set-Up Demo Website
Set –Up Website Staging
Area
Add Countdown if desired
Fresh WordPress Installation
Install Selected Genesis
Theme
Add Pages and Navigation

31. 2.) Populate all Images and Content
Upload All Media Files
Add Content To All Pages
Configure Needed Plug-
ins
Set-Up Galleries / Videos
 Approve All Content

32. 3.) Theme Customization &
Personalization
Apply desired fonts & colors
Theme / Functionality edits
Apply page layouts and styles
Responsive Elements
Match final home page look

33. 4.) Completion and Meeting Notification
Upload All Media Files
Add Content To All Pages
Configure Needed Plug-
ins
Set-Up Galleries / Videos
 Approve All Content

34. 5.) Review Site & Make Revision Requests
Review each individual page
Review all images / files
Review all media & galleries
Review Theme Functionality
Review overall design

35. 6.) Allow Time for Updates, Edits, Changes
Allow Time for updates
Period of low communication*
Making progress
Receive Notification when all
reviews are completed
Client final site review

36. 7.) Audit Site and Prepare for Launch
Audit site with our checklist
Test any website forms
Test all functionality
Test browsers / devises
Move site to proper domain
Ready For Launch!

37. Finalizing The Website Process
Launch Website
One-on-one Training*
Maintenance Plans
Additional services*
One week follow up call
Satisfaction survey
Recommend and refer

38. 1.) Launch New Website
Launch Your Website
Final Payment Due
Give Access to WP Admin
Provide Full Site Back-Up
Cover Maintenance Plans

39. Optional One on One Training
o WordPress 1 Hour Training
o Learn how to log-in to WP
o Cover your specific questions
o Cover WordPress Basics
o Cover best practices
o Importance of Maintenance

40. 2.) Flexible Maintenance Plans
Flexible Monthly, Bi-monthly, quarterly
plans
Ongoing support and communication
Consistent Back-ups and security scans
WordPress Core & plug-in updates
Email or phone support available
Keep your site running smooth all year

41. Optional Social Media Design*
Social Media Design to Match Your Site
Promotes brand awareness & consistency
Your Brand will be recognized instantly
Build social proof and authority
Leverage social channels for traffic
Grow your audience and fan base

42. Optional Content Strategy Service*
o Effective Content Strategy
o Tailored to your audience
o Blog frequently and grow
o Drive Consistent Traffic
o Monthly or Quarterly Options

43. 3.) One Week Follow Up Phone Call
o Check that everything is running
smoothly
o Answer any questions you may have
o Additional feedback and suggestions
o Suggest Additional services
o Cover maintenance plan benefits

44. 4.) Satisfaction Survey
o We welcome your honest feedback
o Let us know how your experience was
o How can we make it smoother?
o Help us serve you and others better
o Consistent improvement is our goal

45. Recommend and Refer
Recommend
 Social media endorsements
 LinkedIn Recommendations
 Website Testimonials
 Available as references
 Be open to possible case studies
Refer
 Refer your friends or colleagues
 Ask us about our referral bonus
 Best compliments are referrals
 Help us help small businesses
 Keep us top of mind for future needs

46. Keep In Touch
o Keep in touch through phone or email
o Feel free to call with questions
o We are here for additional support
o We are happy to provide further
technical assistance

47. Phew! All the Work That Goes into a
Website
Initiation Process
Customization Process
Closing Process

48. Learn More About Our Services
www.isocialdesign.com

49. Request An Estimate on Your Website
Interested In a Customized WordPress
Genesis Framework Website?
Visit This Page For An Estimate.
http://www.isocialdesign.com/genesis-customized-websites/