A product is the design stage

1. Pineapple Productions
Alice McCutcheon – 10345049
Dean Kenny – 10327505
Christina Conlon – 10304933
Luke Bolger – 10321825
Daniel Rooney – 69616519
Aideen Leacy – 10322671

2. The Product Anatomy
Potential Product
Augmented Product
Tangible Product
Core Product

3. Costing 16GB Q-Note
• Touch screen display €70
• Processor €24.55
• Aluminium shell in variety of colours
and styles €6
• 7 silicon chips €25.50 approx.
• 16GB Memory chip €107
• Stylus for quick access and usage
€1.46
• 10 hour battery life €39
• Labour/Production Cost €26.49
• Total Cost: €300

4. Pricing 16GB Q-Note
Cost per unit: €300
Pineapple productions would like to receive 40% profit on each
product. Therefore to get to our price:
Mark-up Price = Unit Cost /(1 – desired return on sales)
= €300/ (1 – 40%)
= €300/ (1 - 0.4)
= €300/(0.6)
Mark – up Price = €500

5. Advertising Campaign
“The New Generation”

6. Advertisement 2

7. Advertisement 3

8. The Research and
Development
Process
 Company Registration
 Company Structure
 Intellectual Property
 Technological Partners
 Technology Roadmap

9. Company Name Registration
Registration of our company name
‘Pineapple Productions
Ltd.’
with CORE: Companies Online
Registration Environment.

10. Company Structure
Six Board of
Directors
Managing Director :
Alice McCutheon
Strategy Research & Marketing Finance
Director: Development Director: Director: HRM:
Aideen Leacy Director: Luke Bolger
Dean Kenny Daniel Rooney
Christina Conlon

11. Intellectual Property
 IPO: Irish Patents Office
The Right to protect the company’s
Ideas and Findings,
Design,
Brand and Product Name,
Technology and
Software from duplication and theft.

12. Copyright Law
Written Words and Visuals; Technology,
Software, Images and Drawings.
 Dragon: Naturally Speaking Premium
Speech Recognition Software
 Microsoft: Windows 7
 Creative: Labs Sound Blaster 16
The combined software protect in one device.

13. Patents
How things work and what they are made of…
 Quick-Note … Speech Recognition Software
and Speech to Text Software
to translate spoken word to written word…
 Play-Back Technology … tablet shaped device
…USB Connection Capability.

14. Trademarks
This is about the brand and product
name…
Pineapple Productions Ltd.

15. Branding

16. Quick-Note

17. Technological Partners
 Dragon: NaturallySpeaking 11.5
Premium Speech Recognition Software.
 Microsoft: Windows 7.
 Creative: Labs Sound Blaster 16.
 I-Tech Supply: Technology Manufacturers
 DHL: Delivery Service

18. Technology Roadmap
 Continuous R & D
 Adapting to International Markets:
Language and Culture.
 Product Modifications: Shape, Colour,
Spec, Size, Capabilities.

20. Industry Analysis
Sales Projections (Units)
250
200
150
100 Sales Projections
(Units)
50
0
Aug Sept
Oct Nov Dec

21. Cash Flow Forecast
Beginning Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
Cash on hand (beginning of
month) 18,000 1,500 1,500 1,500 1,500 1,500
CASH RECEIPTS
Cash sales 75,000 52,500 22,500 30,000 75,000
Interest, other income 1,000 - - - -
TOTAL CASH RECEIPTS 76,000 52,500 22,500 30,000 75,000
Total cash available 18,000 77,500 54,000 24,000 31,500 76,500
CASH PAID OUT
Website Designer 2,000 - - - -
Website Launch Fee 500 - - - -
Insurance 1,615 - - - -
Office Rent 485 485 485 485 485
Company Registration - - - - -
Delivery costs 5,000 3,500 1,500 2,000 5,000
Furniture & Fittings 5,000 - - 3,000 -
Light & Heat 195 195 225 275 300
SUBTOTAL 14,795 4,180 2,210 5,760 5,785
Cash on hand (end of month) 62,705 49,820 21,790 25,740 70,715

22. Profit and Loss Account for year starting Aug 2012 and ending Dec
2012
Aug Sep Oct Nov Dec Total
Revenue
Forecasted Sales 75,000 52,500 22,500 30,000 75,000 255,000
Advertising 500 300 250 300 500 1,850
Owners Equity 3,600 3,600 3,600 3,600 3,600 18,000
Total Revenue 79,100 56,400 26,350 33,900 79,100 274,850
Expenses
Website Designer 2,000 - - - - 2,000
Website Launch Fee 500 - - - - 500
Insurance 1,615 - - - - 1,615
Office Rent 485 485 485 485 485 2,425
Company Registration - - - - - 0
Delivery costs 5,000 3,500 1,500 2,000 5,000 17,000
Furniture & Fittings 5,000 - - 3,000 - 8,000
Light & Heat 195 195 225 275 300 1,190
Total Costs 14,795 4,180 2,210 5,760 5,785 32,730
Net Income 64,305 52,220 24,140 28,140 73,315 242,120

23. Funding Requirements
• Because Pineapple Productions produce Q-Note on a buy and make
basis, there aren’t needs for huge funds.
• Customers cover the cost of making and delivering Q-Note and each
product is made when ordered so as to cut out waste.
• The owners of Pineapple productions will invest €3,000 each to start up
the company. This will cover overheads such as start up expenses.
Unit Costing
• 16GB - €500
• 8GB - €400
• 4GB - €300
• 2GB – €200