Project made on if we get Alfatah Departmental store online.

1. E-Commerce
Getting Alfatah online
Presented to:
Prof. Jehanzaib Ismat
Presented by:
Aima Masood 00-30
Mcom
Punjab College

3. About Al-Fatah
Al-Fatah is the leading departmental store of the land
of pure, Pakistan. Serving since 1941, Al-Fatah has
been offering an assortment of products to its precious
customers. From grocery to crockery, garments to
jewelry, toys to kids wear, kitchenware to ornaments,
electronic gadgets to fitness equipment, beauty
products to health care accessories our valuable
customers find each and every product of the best
quality under one roof. Around thousands of
customers per day quench their thirst of shopping
from this landmark that has been their trustworthy
shopping mall for more than seven decades now.
www.Al-fatahonlinestore.com

4. Title

5. Al-Fatah Business Introduction
Al-Fatah business is very wide business. Because
its deals in different kind of products. Al-Fatah is
a departmental store. Al-Fatah import different
kind of goods in different countries and also
serve in Pakistan.
So in keeping this thing in mind we make an
online store too for serving more and more
customers from all over Pakistan.

6. New System
By introducing our store online too. We deal many
customers all over the Pakistan. We can satisfy more and
more customer needs. As at the moment we are having only
three stores now we will deal all over the customers.
While entertaining the customers by selling products, we
are also providing another service that is we can import
those product for our customers which are not currently
available in Pakistan by charging them a bit more than there
retail price.
We deal in both whole seller as well as retailer. The business
model is business to business and business to consumer.

7. Services
We are providing services by
providing quality products all over
the Pakistan which are required by
customers in less time.
Our service is to entertain those
customer who are very busy who
cant come to visit our store they can
just get there desired products by
logging in our site.

8. Technical Layout of website
www.Al-fatahonlinestore.com
Al-Fatah website is base on HTML & ASP. We use both pages static as well as
dynamic pages in our website. The technical layout of the website is:
• Welcome Page
• Home page
• Company page
• Customer care page
• Loyalty card page
• Careers page
• Contact page
• Feedback page.

9. Welcome page
Our welcome page is basically a dynamic pages
on which you can view different banners
regarding to Al-Fatah Store and a welcome note
to welcome our viewer.
This dynamic page contain a button. By pressing
the button you will enter into the home page of
the site.

10. Home Page
• The Main is a Dynamic page which contain all the
deals, new arrivals and other activities.
• This main page contain further inner pages at the top
of the page:
Company page
Customer care page
Loyalty card page
Catalogue
Contact us page
Feedback page

11. Company Page
• The page of company is a static page
because in this page the thing is written
about the company . this page have some
other internal pages which is related to
the review of AL-FATAHA .
•
• These are some inner pages
• About Al-Fatah
• Our history
• Awards
• Social responsibility

12. Catalogue page
It is a dynamic page. Which changes after ever new
arrival of the product.
In our catalogue we had mention all our products
starting from a match stick to a jumbo electric
mower.
We had mention details of each product with its
specification and price for the convenience of our
customer.

13. Product Catalogue

14. Customer Care Page
• In customer care we mention about of benefits related to
customer and give our best possible things to serve the customer
because customer is our top priority.
• In this page have some other internal linked pages related to
customer care. In which the there is something written below
• Our motto regarding customer
• Our customer, our king
• Quality of product
• Variety of product
• Our Location for the convenience of customer
• In this page you can get each information regarding the product
purchasing to product delivery.

15. Contact us page:
It is a static page. In which you can contact
to our store authorities in relating to any
damage of the product or relating to any
term or any other service .

16. Feedback page
This is a static page. Which contain a customer login tab and a
complaint box. In which you can add any kind of feedback,
suggestions, queries and frequently asked question regarding
delivery of products etc.

17. Data base
We had prepared our customers data. By asking
them to give there information on each
purchase from our store. So that in future we
will be able to stay in contact with them. To
inform them our new deals, offers and new
happening of the stores

18. Windows Web Hosting Package
• Web Hosting: 1 year Rs.2167.00/month
• Domain Name: PKNIC at Rs. 2200.00/2
years
• Total Order: Rs. 26000.00
• Select this package for windows

19. Cont..
Plan Details
• Yearly Plan Rs.2167/-
per month
• Semi Annually Plan Rs.2208/-
per month
• Quarterly Plan Rs.2250/-
per month

20. Cont..
• General Features
• Hosting Space : 20 GB
• Email Accounts : Unlimited
• Sub-Domains : Unlimited
• Microsoft SQL Server Databases : Unlimited
• MySQL Databases : Unlimited
• FTP Accounts : Unlimited

21. Cont..
• General Features
• Hosting Space : 20 GB
• Email Accounts : Unlimited
• Sub-Domains : Unlimited
• Microsoft SQL Server Databases : Unlimited
• MySQL Databases : Unlimited
• FTP Accounts : Unlimited

22. Cont..
• Database Features
• Microsoft SQL 2005, 2008
• ADO / ADO.NET / OLEDB / MDAC 2.8
• MS SQL Fulltext Search
• SQLXML 4.0 / SQL Native client
• MySQL 5.0.45
• phpMyAdmin

23. Advertisment Model
• As far as our advertisement model is concerned.
• Print Media:
• Pole Signs
• pamphlets,
• brochures, etc.
• By on airing the add on radio
• Giving add in newspapers specially in Sunday magazines
of different newspaper
• Our website banner is displayed on different websites. On
public portals, universities sites other online stores etc.
• We advertise our site on social networking sites like
Facebook, twitter, tumbler, flicker, MySpace etc.

24. Cont…
• We had our page on Facebook for the
customer interaction with us and source
of promotion.
• We displayed billboards regarding our
online store so people will get aware of
that.
• We are also giving adds on national TV
channels
• Local tv channels are also very helpful in
this aspect.
• We are displaying LCD’s in different store
which will only display our store’s add.

25. Revenue Model
As far as our revenue model is concerned we are generating revenue
• through payments
• Through membership
and through different kind of sources.
These Sources include:
Attracting customers by different activities.
• Buy on get one free
• Discount
• Pay 0ffs
• Cheap deals of the day
• Customer of the month
Through these activities we can attract more and more customer which will
be beneficial for us.

26. Mode Of Payement
CASH PAYEMENTS
ELECTRONIC PAYEMENTS
• For payment we are using electronic payment system.
• You can have our voucher for payment which are of prepaid
nature.
• We are also using charges card for payment
• You can make your payment on the delivery of the goods
• We are also having Pay pal service and other credit card
services.

27. Benefits of Al-Fatah
• Your online business will be open 24 hours a
day, 7 days a week and 365 days a year.
• Online service provides easy way to customer to
getting information.
• Anyone with an internet connection can view
your products or services online.
• Membership card apply in Al-Fatah store. It is
helpful for promotion.
• The cost of making process of online is cheap.

28. Hurdles
• Older people in particular are not comfortable
operating computer and they will never purchase
online because of the same reason.
• The good are not in front of customer
• Delivery issues
• Making payments online is usually safe but not
always. If a hacker breaks in their system, your
personal data can be compromised.
• Facing a problem related to customer due to online
process.
• High risk is involve related to data / credit card
information, to be stolen right from your customer.

29. Risk factors
• Delivery not in time
• The sale is update again and again in side of Clint
• Customer claims
• Not according to customer demand
• Problem to updating good
• The person is not putting the rite information in
website that time the viewer or clients will be upset
• When Clint is not satisfied, they cannot try again and
they give also bad suggestion to other.