How to optimize your LinkedIn profile and content for their algorithm.

1. Aimee Jurenka

2. Automatic systems based on
complicated mathematical formulas,
such as the one used to sift through
… job applications ... - the guardian
Or the code a search engine or
channel creates to decide which post
will be seen – aimee jurenka

4. Traditional
Updated Picture
Headline
Country You live In
All Contact & Personal
Info
Education
LI Focused
Skills
Endorsements for ALL
Skills Listed
7 or More
Recommendations
LI Groups

5. Headline
job titles you want
| dash separating them
Bio
personal brand
description

6.  each position listed as a
separate job
 custom description

7. Stack
them to
match
your
job title

8. 4 step process

9. Every time you post an update to LinkedIn (even if it’s an image), a bot
immediately places the content into one of three categories:
Spam
Low-quality
Clear

10. Once your post has been categorized by the robots, it is then
sent to a selection of your audience to see how popular the
content is.
 Hide due to it being offensive or like/share

11. Content Scoring, a computerized popularity check

12. Real people check - If the content is working really well then the
Editors will also send the content to people outside of your
network. It will start to appear in “trending content” on the app,
or topical content in the news feed etc.

13. #1 thing
Tech
On-page
Off-page

14. Useful links & content
Industry relevant

15. Optimize images
Add alt tags
Descriptions

16. Headers
Images
@mentions

17. Promote on all channels
Share on LI groups

18. Insider Tips
Publisher Tool - CMS
Pulse - app
SlideShare – deck sharing