The document discusses why LinkedIn is a useful professional networking platform and provides tips for using LinkedIn effectively. It notes that LinkedIn allows users to create profiles, share content, and find jobs and business leads. Statistics show LinkedIn has over 500 million members globally and is heavily used by B2B marketers. The document provides recommendations for creating engaging company pages and posts, such as including various types of content like videos, images, and links.

1. Why Stay

2. What is LinkedIn
• World's largest professional
social networking site
• Allows users and businesses to
create profiles, share content,
post updates/ business
requirements etc.

3. • Attract business clients
• Generate new leads
• Job Searches/ Head hunting (including interns and volunteers)
• Effective social media platform for content distribution
• Online Professional Communities
• Domain knowledge sharing
Why LinkedIn

4. Stats Don’t Lie…
• More than 500 million members globally-2
new members are added to LinkedIn every
second
• 56% of LinkedIn users are men and 44% are
women-a good gender mix
• Maximum site visitors are located in USA
(33%) followed by India (8.5%)
• Access to 9+ million companies across the
globe
• 13% of LinkedIn’s user group is between the
ages 15-34 years.

5. Stats Don’t Lie…
• 60% of all LinkedIn traffic is from mobile.
• 92% of B2B marketers leverage LinkedIn over all other social
platforms.
• 80% of B2B leads come from LinkedIn.
• The use of LinkedIn company pages grew from 24% to 57%
YOY.
• 3 x higher visitor to lead conversion ratio than FB and Twitter

6. Time Spent By Users…
11.8% users
spend more
than eight
hours
26% users
spend 3 -4
hours
Over 50% users
spend more
than 2 hours
The TG is serious, educated, looking for
industry information, professional
conversation, open to learn: quality time
spent in quality converstation

7. LinkedIn Company & Showcase Pages
• Company Pages What your audience see when they land up in a
specific page denoted to a company. It features all relevant content
and information of a company. Showcase Pages serve the same
purpose but for specific business lines, products or in initiatives
within the company.

8. The WH Questions
What Works?
☑ Post 2-3 a Day
☑ Posting through Monday to
Friday
☑ Engage with & Respond to
Followers’ Comments
☑ Change Cover Image Every 4-6
Months
☑ Updates containing links
have up to 45% higher follower
engagement than updates
without links
Types of Content…
☑ eBooks and Whitepapers: With
every self-serving post, pieces of
relevant content (by 3rd party)
should be shared
☑ Rich content to consider: Text,
Link, Video, & Image
☑ Case Studies
☑ Industry Articles
☑Events, celebrations, new
launches, awards, partnerships etc.
☑ Helpful How-To Content
☑ Visual is the New Headline

9. Breaking it down…
☑ An online news aggregation feed/app,
designed for sharing self-published
content- contents under one umbrella
☑ Meant only for profile page and not
company page
☑ When published, all contacts get a
notification. The followers of the people
who are engaging with the article will
also get notified- high engagement rate
☑ Allows you to upload text, images and
embed videos, tags
☑ SEO friendly

10. • One can join up to 50 groups
• By joining a group you can
message any member directly

11. • A slide hosting service where users can upload files (presentations)
privately or publicly
• 70 million unique visitors a month| 38 million registered users
• More than 15 million pieces of content uploaded to SlideShare
• 500% more traffic from business compared to FB, Twitter
• Helps in commanding thought leadership, ensuring subscribers’
base, increases visibility of researches, documents, organizational
learnings case studies etc.

12. Content Shows The Way…

13. Content Trends…
• More visual- pictures, videos
• Keeping it real- showing employees, clients, product/project
pictures
• Technical and knowledge based content-aims to aid the TG
• Company updates- events, celebrations, project/product launches,
causes, announcements
• Infographics- simple, insightful, attractive
• Poll/Conversations/Survey /Lists/Case Studies/Media report/Soft
researches

14. Best LinkedIn Company Pages

15. Content Shows The Way…
Google:https://www.linkedin.com/feed/update/urn:li:activity:6334881028879974400
https://www.linkedin.com/feed/update/urn:li:activity:6338803031861137408
Goldman Sachs: https://www.linkedin.com/feed/update/urn:li:activity:6338858424008273920/
HubSpot: https://www.linkedin.com/feed/update/urn:li:activity:6341304555246014464
Unicef: https://www.linkedin.com/feed/update/urn:li:activity:6342429715076390915
https://www.linkedin.com/feed/update/urn:li:activity:6341775438708297728
https://www.linkedin.com/feed/update/urn:li:activity:6334435574325211136
https://www.linkedin.com/feed/update/urn:li:activity:6334391825033420800
Teach For India: https://www.linkedin.com/feed/update/urn:li:activity:6335714215160045568

16. Content Shows The Way…
Lenovo:
https://www.youtube.com/watch?v=uJhrnAXn4Ww
Loreal:
https://www.linkedin.com/feed/update/urn:li:activity:6343925887452348417
https://www.linkedin.com/feed/update/urn:li:activity:6343901355383484416
https://www.linkedin.com/feed/update/urn:li:activity:6344203770905403392
https://www.linkedin.com/feed/update/urn:li:activity:6344152253296885760
Save The Children:
https://www.linkedin.com/feed/update/urn:li:activity:6330810737954418688

17. LinkedIn Ads
Formats:
Sponsored Updates
Text Ads
InMail
Display Ads
Avg. Benchmarking for
LinkedIn Advertising

18. Fundraising with LinkedIn
• Relationship building:
Leveraging existing relations
Making new connections
Gathering insights
Information about corporate events, activities etc.
Recruiting volunteers/interns for fund raising
Connecting with the decision makers:
Fundraising Campaigns:
Sending InMail
Targeted Ads
LinkedIn Webinar:
https://www.youtube.com/watch?v=
A5plG3Y5NIg&feature=youtu.be

19. Sources...
• https://www.quicksprout.com/2013/12/19/how-to-increase-linkedin-
engagement-by-386/?display=wide
• https://issuu.com/borisvin0/docs/linkedin_marketing_ppt.pptx
• http://www.soravjain.com/facebook-linkedin-stats-facts-2017
• https://www.quicksprout.com/2013/12/19/how-to-increase-linkedin-
engagement-by-386/
• http://www.soravjain.com/facebook-linkedin-stats-facts-2017
• https://www.slidedoc.us/linkedin-marketing-tactical-plan-2015-v2-en-us-
pdf-linked-in-search-engine-optimization
• https://www.linkedin.com/groups/my-groups
• https://www.linkedin.com