Ferrari team looks good on reliability and consistency, with optimum tire usage compared to other teams. With more distance covered, than by any other team and with one exception, all problems were solved quickly.

2. PRODUCT BRANDING &
TECHNOLOGY
TIMELINE
Scuderia Ferrari

3. HISTORY
Italian company producing sports cars based in
Maranello
Founded in 1929 by Enzo Ferrari as Scuderia Ferrari.
Scuderia is Italian for a stable reserved for racing horses
FORMULA ONE
In 1929 Enzo stopped working for Alfa and started his own race team
called Scuderia
Ferrari is the most successful team in the history of Formula One racing,
contesting every World Championship season since 1950, winning 15
Drivers’ Championships and 16 Constructors’ Championship.

4. The Generations of Scuderia
1950s - 2015

5. “Aerodynamics are for people who
can’t build engines.
-Enzo Ferrari-

6. Enzo Ferrari
Enzo Ferrari was born in
Modena on February
18th 1898 and died on
August 14th 1988. He
devoted his entire life to
designing and building
sports cars and, of
course, to the track.

7. 1940s
 Specifically oleodynamic

8. 1950s
 Shift between the balances of forces
 Long exhaust pipes
 Stainless steel wire wheels

9. 1960s
 Low slung cigar style
 Attach wings
 Iconic shade of Rosso Corsa red

10. 1970s
 Engine behind the driver
 Big front and rear wings

11. 1980s
 Larger fuel tanks
 Turbo-charged engine
 More compact design (12
cylinder)

12. 1990s
 Raised front wing concept (Anhedral front wing)
 New gear-shifting arrangement
 V-12 engine (then V-10)
 3500cc (then 3000cc)

13. 2000s
 More aerodynamic influence

14. 2010s
 Very high nose
 DRS system was introduced

15. Gallery

16. Gallery

17. Conclusion
All in all, the Ferrari team looks good
on reliability and consistency, with
optimum tire usage compared to
other teams. With more distance
covered, than by any other team and
with one exception, all problems were
solved quickly.

18. References
• https://en.wikipedia.org/w/inde
x.php?title=History_of_Scuderi
a_Ferrari&oldid=684779029
• https://en.wikipedia.org/w/inde
x.php?title=Scuderia_Ferrari&o
ldid=688015464
• https://en.wikipedia.org/w/inde
x.php?title=Rory_Byrne&oldid=
684406245
• Google Images
• http://formula1.ferrari.com/

19. Thanks!
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