7. Targeted marketing and strategy validation
Big company analytics and security for the smallest budgets
Eatery & AlehouseEatery & AlehouseRestaurantRestaurant Wine Bar & BistroWine Bar & Bistro
Analytics
• Print and digital marketing
strategy validation based on
larger, representative samples
• Customer dwell times and
spend demographics
• Visit frequency and recency
Security
• PCI reports
• 24/7 vulnerability assessment
• Automated defense
Personalized Dining
• Targeted discounts
• Menu shaping
• Music preferences
@PaladinoAnthony
@AirTight
13. Agenda
• Monetization Case Studies
• Monetize Thyself!
• Sizing Up Relevance
• Why Solution Architecture Matters
13
14. “So…….you’re NOT gonna take it?”
Monetize thyself, or be Monetized!
@PaladinoAnthony
@AirTight
15. I’m Feeling LuckyGoogle Search
If you don’t do it, who will?|
Amazon
Apple
Facebook
Google
Microsoft
Netflix
Yahoo!
…
@PaladinoAnthony
@AirTight
16. Free TV + free movies!*
Take home this FREE giant screen TV and watch all of
your favorite shows and movies anytime at no charge!
*Free service applies when built-in camera is operating. See our privacy policy.
@PaladinoAnthony
@AirTight
20. 20
62% do not
believe they
have enough
control*
*IDC Retail Insight’s Holiday Shopping Survey, December 2013, N=1000
Source: IDC Directions, 2014
** Accenture, Insights Into Millenial Shopping Patterns – 2013
http://blog.bytelight.com;ComScore, Inc.: UPS Pulse of the Online Shopper™: A Customer Experience Study
Relevance & trust trump privacy
7+ apps: 53% more
willing to share more
personal data for
relevance*
Peer recommendations
carry 10x weight of
salespeople**
80% customers would
use real time promotions
on smartphones**
Retailers
• 21% more conversion
for in store shoppers
• 46% are less likely
to comparison shop
23. Agenda
• Monetization Case Studies
• Monetize Thyself!
• Sizing Up Relevance
• Why Solution Architecture Matters
23
24. BRAND
Lifecycle
BRAND
Lifecycle
Brand Building and Awareness
Guest Wi-Fi services and promotions
24
Brand Engagement
Social Wi-Fi
Visitor analytics
Actionable reports
CRM & Services integration
Loyalty programs
Brand Protection
WIPS security
Standards compliance
Privacy protection
WirelessVulnerability
Assessments
Brand lifecycle management
Brand Transparency
Privacy protection with
anonymous analytics
Social Opt-In analytics
Data belongs to you
25. 25
Why solution architecture matters
Small IT staff and
none at remote sites
Small IT staff and
none at remote sites
Small IT staff and
none at remote sites
Large number of geographically
distributed locations
Large number of geographically
distributed locations
Large number of geographically
distributed locations
Limited visibility
into visitor behavior
Limited visibility
into visitor behavior
Limited visibility
into visitor behavior
Tight budgets,
thin margins
Tight budgets,
thin margins
Tight budgets,
thin margins
Insufficient security compliance &
privacy
Insufficient security compliance &
privacy
Insufficient security compliance &
privacy
26. High value engagement & exceptional ease
of use
Easy to Do BusinessWith
• Flexible business models
• CapEx or Unique Full OpEx
• Cloud, VMware or Appliance
• Free support and training
• License free
Easy to Use
• Pocket Mojo
• Pre-flighted plug-n-play APs
• Zero maintenance
• Certification in three hours
AirTight Cloud
• Multi-tenant architecture
• Fully virtualized
• Scales to any size
• Public or Private Cloud
HighValue
• Value added services
• Gartner top rated WIPS
• Rich integrated analytics
• Customizable Social Wi-Fi
• “All you can eat” feature set
• Lowest cost cloud service
26
