Diagnostic Business Management Process Using Results
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Developing a health index for your agency while leveraging the power of research to drive success.
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Diagnostic Business Management Process Using Results
- 8. process
- 10. Importance of Timeline Q1 Q2 Q3 Q4 Win Loss Client ASQ Employee ASQ Client Exit Employee Exit
- 11. using results
- 12. Trend Analysis
- 13. designing a healthy program
- 16. win/loss
- 21. client ASQ
- 23. Client ASQ Diagnostic Developmental
- 26. employee ASQ
- 28. Employee ASQ
- 31. client exit
- 33. Client Exit RELATIONSHIP Reference Marketing Materials Consideration Cultural Chemistry Change
- 36. employee exit
- 41. making it work for you
- 43. Diagnostic Business Management Image Ratings Overall Satisfaction Overall Rating Consideration Recommendation Are we clearly establishing our brand value? What indicates our brand promise in action? Is our brand promise evident throughout every touchpoint? How does our brand live when we can’t directly control the interaction? Success
- 44. 866.Airfoil / www.airfoilpr.com
Notes de l'éditeur
- Famous quote: I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. – David Ogilvy Too often, performance measurement is vague and anecdotal. It should be objective, consistent and readily available.
- Creating a health index is part of diagnostic business management. Information about your business flows to you from many different areas: people, reports, newspapers even. Instead of reacting to a situation, establishing a process to evaluate your company’s health prepares you for the hard-decisions whenever those might occur.
- Win/Loss Studies go a long way in building a SWOT analysis. It gives you an opportunity to get back in front of a client you may not have otherwise had a reason to connect with. This approach takes the emotion out of the Win or the Loss and lets you objectively understand the decision-making process and the role your business really plays.
- Exit Interviewing follows a similar process as the Win/Loss. It’s an excellent gauge of how you sold your brand and services throughout the relationship cycle. It is also an indicator of brand growth or retraction. The elements of the resigning relationship provide a point of understanding between the fit with the brand and the future potential.
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