If you have a lot of items to promote - tickets, products, films, music, articles... etc. you don’t have to spend time any more to pull in your best images. There is new format - Dynamic Product Ad - a powerful synergy of Multi Product Ad and retargeting techniques. Read in our presentation how to generate for each customer unique ad consisting from products that he saw and similar ones. And retarget through devices. Automatically. Also you'll find best cases for e-commerce, travel, media and services. With greatest pleasure we'll answer your questions and create a test campaign. Create DPA Campaign now - air.aitarget.com

1. Facebook Dynamic Product Ads
thousands of relevant ads in no time
Facebook Preferred Reseller in Russia
and participant of Facebook PMD
accelerator program

2. What is Dynamic Product Ad

3. Let’s begin with Multi Product Ads (MPA)
MPA - is a solution designed to help businesses
promote multiple products.
This format makes possible to show up to 5 products
in one post in users News Feed.
Works great for driving purchases. Show more in
a single advert.

4. MPA is shown in News Feed
Desktop News Feed Mobile News Feed

5. Looks great on desktop and mobile
Desktop News Feed Mobile News Feed

6. Highlight more of your business
Show more products
Why feature one photo
when you can show up to
five? More options give
customers additional
reasons to click.
Tell a story
Use your additional images
in succession to walk
customers through
interesting aspects of your
products or services.
Get more detailed
Get specific "about" details
related to your products or
services. This is a great
option if you're trying to gain
customer leads.

7. It works!
We compared the same product in
different formats.
CTR is 5 times higher!
Success Factor: more informative then
Newsfeed Ad.

8. Hundreds of retargeting ads in no time
Look-alike
If you have a live product feed and
want us to automatically pull in your
best images, try dynamic product
adverts (DPA).
You don’t have to build your ads.
By integrating your feed, you can
dynamically create hundreds of
retargeting ads in no time.
Picture sourse https://blog.kissmetrics.com/remarketing-and-retargeting-services/

9. How does it work
Website Custom
Audience
CRM
DPA is powerful synergy of
MPA and retargeting
techniques.
For each customer our tool
generates unique ad consisting
from products that he saw and
similar ones.
And retarget through devices.
Example: people browsing an umbrella on your website may see a product ad for
umbrellas or a selection of related products the next time they come back to
Facebook.
Picture source http://smartly.io/blog/key-digital-trend-for-2015-dynamic-product-ads

10. Dynamically promote your products
Scale: Promote all of your products with unique
creative without having to configure each individual ad
Always-on: Set up your campaigns once and
continually reach people with the right product at the
right time.
Dynamic product ads keep up to date with your business so you only show
products that are in stock and at the latest price. And when a purchase is
made on your site product ads are automatically turned off, across devices, so
you'll never bother your shoppers with products they've already purchased.
Cross-device: Reach people with ads on any device
they use, regardless of their original touchpoint for your
business
Highly relevant: Show people ads for products they
are interested in order to increase their likelihood to
purchase
Picture source http://www.zepo.in/blog/2015/04/09/all-that-you-
ever-wanted-to-know-about-multi-product-facebook-ads/

11. How?
1. Upload your product catalog/newsfeed
2. Set up your pixel
Place the Custom Audience pixel on your website (or app events if you have an app) and modify it to report when product IDs from
your catalog are being viewed, added to cart, and purchased.
3. Create a dynamic template
Create a dynamic products ad template that is automatically filled with the right products. Give your ads a title and use keywords to
pull in images, product names, prices, and more dynamically from your product catalog. You can choose to advertise all your
products or set of products in a single ad or multi-product ads format.
4. Run dynamic product ads
As people browse your products on your website or app they will automatically be eligible to see dynamic product ads. Each ad is
specially formatted for your shoppers according to the products they browse with keywords, images, and more pulled directly from
your product catalog.

12. We accept major formats of product feed
Our tool Facebook Aitarget creates thousands of ads
automatically based on your Product Feed.
Our system works with Yandex YML, Google Merchant
and Shopify.
You don’t need to prepare images, texts or any other ads
information.
We are constantly monitoring you Product Feed and
automatically change price, images, description etc in
ads.
If some product is not available any more we will pause
ad until you fulfill your storehouse.

13. Classic retargeted VS Facebook Aitarget
Classic Retargeter Facebook Aitarget
Technology FBX DPA
Dynamic Retargeting
Combine with native Facebook targeting
Dynamic Multi Product Ads
Cross device - Mobile Retargeting

14. Use-cases. E-commerce
Substitutes from products
that user saw
Complimentary goods Series of goods
Unique ad consisting from
products that user saw and
similar ones
Image source http://www.plattform.com/blog/
5-tips-successful-facebook-campaign

15. Use-cases. Services
Booking restaurants Food orderDating portals
Image source http://www.ignitehospitality.com/blog/new-
kids-on-the-social-block-pt1-facebook-multi-product-ads
Image source http://fbppc.com/advertising/facebook-mpa-multi-product-ads-
everyone-just-e-commerce-players/
Image source http://thanhbobber.com/cach-tao-
ads-facebook-multi-product.html

16. Use-cases. Media
Offering relevant articles, films, episodes and music
Image source https://www.driftrock.com/blog/facebook-
advertising-guide-multi-product-ads
Image source http://dashtwo.com/blog/facebook-multi-product-ads-
pinterest-promoted-pins/

17. Use-cases. Travel, Events, Venues
Booking hotels, apartments Music Festivals Tours, tickets
Image source http://www.forthea.com/facebook-multi-
product-ads/
Image source http://www.marketingguys.nl/2015/03/
nieuw-facebook-ads-voor-multi-product-adverteren/
Image source http://knoxfbm.nl/in-een-
campagne-tot-tien-producten-promoten-mpa/

18. Let’s summarize DPA Benefits
Easy
Give us your Product Feed - everything else is done by service.
Dynamical adjustment
Facebook will automatically adjust what product will be shown first.
Always-on
Dynamic product ads keep up to date with your business so you only show
products that are in stock and at the latest price.
Optimizing for the target activity
By setting pixel on your website you can find more people on Facebook who
share traits with your customers, so your adverts reach even more people
who’ll care about your business.

19. How to create DPA campaign?

20. Enjoy limited opportunities
Time saving Increasing results
Access for some types of
advertising is limited. To
make them available for our
client and to add some
additional benefits like
optimization, advanced
reports etc, we created
powerful tool —
Facebook Aitarget.

21. Everything is easy
In contrast to standard campaigns, with our tool, you can make campaign only in 3 steps.
Go to air.aitarget.ru
1. Insert XML/Product Feed 2. Confirm preview
3. Start!
GO

22. There is no better way to check, than try
Try
air.aitarget.ru

23. Thank you
Ekaterina Nazarova
+7 926 342 46 00
e.nazarova@aitarget.ru