A holistic presentation on the future of mobility slide deck and underlying research for management book of the year 2020 in The Netherlands " De wereld is rond " by Jo Caudron. Happy to have contributed to it. Aitor Somers
2. There is already a lot written about the future of mobility,
mostly from a digital transformation perspective and how
technological evolution is shaping the future.
At Duval Union Consulting we’ve helped hundreds of companies
embark on their digital transformation journeys over the last
10 years. We’ve written a bestselling book about the insights
from those journeys, which is sold in over 55 countries.
This has given us a solid understanding about the impact of
digital transformation in various industries. However, we believe
the whole mobility debate goes beyond mere digital trends as
it is at the forefront of societal transformation.
The future of how we work, live and move are tightly connected to
each other. These 3 forces, each with their own perfect storm, are
creating a metastorm that will cause huge transformation within
society.
In 2019 we will release a new book on how we see the ensuing
metastorm, alongside vision papers and slide decks for each of
the sub-topics (work, living etc). Stay tuned for more information.
The goal of this document is to give a holistic framework to
understand the future of mobility with specific reference and
analysis on the impact of individual car ownership.
Enjoy reading & viewing.
Aitor, Jo.
FOREWORD
3. QUESTIONS OR THOUGHTS?
This document is not a written paper but a visual slide deck covering current trends and our vision on what the future may look like.
Do some slides need more explanation? Do you not agree with one of our statements ? Do you want more information, to discuss or
further explore the implications for your company?
Don’t hesitate to contact us.
Looking forward to starting
a conversation with you!
4. 1. Introduction
How the future of mobility is tightly connected to
everything else.
- In search of a holistic solution
- Introduction of the Metastorm.
2. The situation
Mobility in the 20th century. How we got to our current
way of living, working, housing and moving around.
- Why the almost ubiquitous use of cars?
- The impact of individual car ownership
- 9 trends solving current problems
- Summary
3. The solution
Designing a sustainable model for mobility in the 21st century.
- Move less by reorganizing the way we live and work
- Move smarter with new technological advancements
- New business models & impact on the car industry
- Summary
4. What will we need to make it happen?
5. Conclusion
6. About us
TABLE OF CONTENT
Click on the title in the table to link directly to the chapter of your choice
5. 1. INTRODUCTION
How the future of mobility is tightly connected to everything else
Back to table of content
6. In this first chapter, we will introduce a broader framework for
how we should approach and look at our mobility problems.
We will focus on how technological evolution started out as a source for disruption
and is now evolving into a solution-driver for global challenges.
The way we live, work and move around is subjected to major changes nowadays. It is of vital
importance to see the correlation and the influence that each of those separate domains has on
each other to obtain a holistic approach.
We can’t rethink mobility without rethinking the way we live and work.
CONTEXT
3. The solution 4. What will we need to make it happen? 5. Conclusion 6. About us1. Introduction 2. The situation
7. THE HISTORY OF TRANSFORMATION
1990
Communication
2005
Marketing
2015
Business
Models
2020
Industries
2025 >
Society
Digital as source of disruption
Digital as solution-driver for
global challenges
8. IN SEARCH OF A HOLISTIC SOLUTION
For the first time in modern history, a paradigm shift is occurring concerning the
form in which we can live and work in the future.
This development is comparable to the impact the industrial revolution and the
emergence of the car had on the location of work, the way of living, our
mobility and social, individual and cultural consequences.
9. INTRODUCING THE METASTORM
Technology has been the driver of exponential change for the last decades,
creating great opportunities but also uncertainty.
We are now at the beginning of an era where technology is changing the essence
of several interconnected domains: living, housing, work, production, mobility…
Each of these domains is facing its own perfect storm, yet combined they offer
possibilities to change the world as a whole.
Technology is evolving from promise to threat, back to promise.
10. There is a perfect storm
in the making with
how we move
There is a perfect storm
in the making with
the way we work
There is a perfect storm
in the making with
the way we live
11. How we move is
changing
What if these perfect storms
came together and created
one giant perfect storm in
society?
THE
METASTORM
How we work is
changing
How we live is
changing
12. Machines will take over a large part of our work
New types of (Man Machine Collaboration) jobs
will be created
Production and maker jobs might locally
reincarnate and come back from the far East (3D
manufacturing, vertical farming, …)
Jobs become mobile and follow up where we live
We might work less and differently, offering
more spare time and stimulating non-jobs
We will be looking for a new work/life mix
We might have less spending power
THE FUTURE OF WORK
How work is
changing
13. Our mobility models are mainly based on
personal usage of cars.
The current model might be end-of-life as it
caused different problems like congestion,
pollution, safety, spending power...
Cities and citizens are resisting.
We are moving less caused by decentralization.
New and older generations have other needs.
We are increasingly embracing new mobility
solutions, based on technological innovations like
carsharing, connectivity, electrification,
autonomous driving...
THE FUTURE OF MOBILITY
How we move is
changing
14. Our way of living and housing is based on policy
from the last 70 years of the former industrial and
moral revolution.
It has disconnected key functions (living, working,
entertainment, shopping, education, …). We build
things all apart from one another.
It has impacted the social integration and
segregation issues we are facing today
THE FUTURE OF
LIVING
How we live today
is outdated
It can only be sustained by our current model
of mobility
It has a huge impact on the environment
It is the biggest cost in our total spending
Technology, the future of work and the future of
mobility will create new opportunities of living
This will create a blur between contradicting
movements towards more urban or rural living.
15. Our mobility is
changing
How we work is
changing
How we live today
is outdated
Energy production
Healthcare
Culture
Care
Education
Commerce
Manufacturing
...
And this will trigger change in many other domains:
How we move is
changing
How we work is
changing
How we live today
is outdated
Energy production
Healthcare
Culture
Elderly care
Education
Commerce
Manufacturing
...
THIS WILL TRIGGER CHANGE IN MANY OTHER DOMAINS:
16. 2. THE SITUATION
Mobility in the 20th century. How we got to our current way of living,
working, housing and moving around.
Back to table of content
17. In this second chapter we will dive deeper into the state of mobility today
and answer the following questions:
Why do the majority of people choose the car as the prefered main of transportation?
Which major problems are caused by individual car ownership and what is their impact on
individuals and society?
What are the 9 trends that could ultimately solve these problems?
The essence of the whole mobility debate should be to find a solution in which we move less,
smarter, more sustainably and more efficiently.
CONTEXT
3. The solution 4. What will we need to make it happen? 5. Conclusion 6. About us1. Introduction 2. The situation
18. 1. WHY THE ALMOST
UBIQUITOUS USE OF CARS ?
Back to table of content
19. MASS PRODUCTION
PAVED THE WAY
From innovation to revolution
It opened travel to the middle class
It made owning a car affordable
It gave access to remote places
It contributed to decades of economic and social
growth
20. THE CAR AS STATUS SYMBOL
Cars were once built to take us around (in many shapes and sizes).
The branding era made us choose brands over a car, as a car symbolized the manner
in which individuals wished to portray themselves to others.
It, perhaps, makes it difficult for us to image our lives without our own, individual
ownership of a car.
21. FREEDOM AND PERSONAL
INDEPENDENCE
Cars have long been symbols for personal freedom.
With the open road before you, you can go anywhere—from behind the wheel
you really take control of your destiny.
Ownership means that you have the means to be independently mobile.
A result, is that many of us prefer the car as the main mobility solution.
22. THE MORAL AGENDA AND
IMPACT ON HOUSING
Before WWII, people were driven to cities as an escape from poverty, in search of new
industrial jobs.
The emancipation post-WWII continued to drive people to cities for different reasons:
it offered interesting work, cultural diversity, self-expression…
Cities were the centers of the new knowledge and service jobs.
In Europe, conservative forces actively promoted and stimulated the concept of working
in cities but living in suburbs or the country side.
Huge investments in infrastructure (roads, telecommunication etc.) and the proliferation of
the personal car made this possible.
Today, dispersed living and urban sprawl are the result.
23. OUR WAY OF LIVING IS DISCONNECTING
SEVERAL FUNCTIONS
We don’t live where we work.
We don’t shop where we live
Our kids don’t go to school where we live and work.
Cars enabled functions to become unstitched
Live
Shop
Work
Meet
Have
fun
24. GOVERNMENT AND REGULATION
Government decisions influence the household budget for mobility.
Take Belgium for instance, a classic company-car-country. Free parking,
company car tax incentives & fuel cards drive people to take a car as part
of their work package.
Or in America: one of the drivers is cheap oil which greatly cuts the cost of
driving around, where fuel is only lightly taxed
Suburbs and more distant “exurbs” in the U.S. and Europe are growing
faster than central cities. Many of these places have poor public transport
and plenty of room for cars, due to rules that force developers to provide a
minimum number of parking spaces.
Many of the governmental decisions preserve the car as the prefered
transport mode.
(Source)
(Source)
25. MOBILITY INFRASTRUCTURE &
PUBLIC TRANSPORT
The use of public transport is declining in many wealthy cities caused by
poor service, remote working, ridesharing and ride hailing companies, cheap
car loans and the internet...
While public transport is failing in urban regions, the whole mobility
infrastructure is failing to connect all the dots (from villages and suburbs
to cities and from cities to cities).
The complexity of the problem, regulations and financial impact on
investments for governments, are making it difficult to offer an alternative
for the car.
(Source)
26. 2. THE IMPACT OF INDIVIDUAL CAR
OWNERSHIP
Back to table of content
27. SAFETY
Nearly 1.25 million people die in road crashes each year,
on average 3,287 deaths a day.
94% of the accidents are due to dangerous choices or errors
people make behind the wheel.
Every year, 30,000 lives in the United States could be saved by
making the switch to smart road infrastructure and driverless
vehicles.
Taking the human out of the equation is actually a much safer
overall driving experience. Making the switch to autonomous
vehicles will not eliminate all risk. Are we ready as a society to
substantially reduce the car fatalities and accept an occasional
accident made by machines?
(Source)
(Source)
(Source)
28. ENVIRONMENT
Our personal vehicles are a major cause of global warming.
For the first time in more than 40 years, the largest source of greenhouse gas pollution
in the US is transport. Collectively, cars and trucks account for nearly one-fifth of all US
emissions.
People are starting to realize that Global Warming is a real issue that needs to be dealt
with. Pollution is causing this and it can permanently damage the Earth.
Air pollution is also an invisible killer, causing almost 500.000 deaths in Europe every
year, due to exposure to harmful levels of fine particulates (PM2.5). These particulates
are too small to see or smell but have a devastating effect - causing or aggravating
heart disease, asthma and lung cancer.
Are we willing to give up our beloved car for the health of ourselves and our planet?
(Source)
(Source)
29. LEISURE TIME
The average person throughout their lifetime spends five years waiting in lines and
queues where roughly six months of that is waiting at traffic lights.
The cars as our preferred mode of transport, car accidents ,and our current way of
living and working (separation of work and residential areas & 9-to-5 workday) are
some of the reasons leading to traffic congestion.
Brussels has some of the worst traffic congestion, with an estimated 71 hours spent
in traffic in 2015. The city was never designed for so many cars, but in the last 50
years, the city opened itself up to them, with tunnels and highways that suck them in.
Cities that give more space to cars have more traffic jams.
Unnecessary commutes and traffic congestion have an impact on our mental
wellbeing causing stress and losing precious time for things we actually like doing.
(Source)
(Source)
30. INEFFICIENCY & OVERCONSUMPTION
Cars are a very inefficient transportation technology for many reasons.
A lot of the time, people drive distances that are short enough
to easily walk or bike — 28 percent of car trips are a mile or less.
Cars take up significant space but are driven around mostly empty.
Perhaps the most profound inefficiency is that personal vehicles sit unused for 95% of the day.
The shift away from mass car ownership, would result in reduced traffic congestion
and space savings, helping make cities denser, more efficient, and more liveable. (Source)
(Source)
31. HOUSEHOLD BUDGET
Transport is the EU’s second largest household expenditure item after housing (24.2% of total
consumption expenditure), weighing heavily on our spending power.
Suburban sprawl and the disconnection of our work and where we live, is driving transportation costs.
While people are travelling further to find cheaper houses, they’re also spending more on transport.
What if a city gave priority to things other than the car?
Portland has instituted policies to differentiate it from other US cities. It has instituted a city boundary
to limit sprawl, reduced the width of roads, and increased cycling infrastructure. As a result, Portland
residents drive 4 miles and 11 minutes less per day – which is saving 3.5% of their income. As a result
Portlanders spend a lot more on recreation of all kinds. It has also attracted young workers, because
cities structured for people, and not just cars, are attractive.
(Source)
(Source)
32. 3/ NINE TRENDS SOLVING
CURRENT PROBLEMSBack to table of content
33. TREND 1:
WE WILL MOVE LESS CAUSED BY
DECENTRALIZATION
Impact on current problem:
Safety Environment &
health
Leisure time Inefficiency &
overconsumption
Household
budget
34. THE ON DEMAND ECONOMY
The on-demand economy is changing customer expectation.
We are used to getting everything, all the time from anywhere.
Emerging tech players are disrupting various industries, which
decreases our need to move.
35. THE LAST GREEN MILE
In the future, we will see more and more home delivery for (fresh) food
and groceries. Although many people see a possible negative impact on
traffic and climate, because of the increased number of vans to deliver this
promise, we think the opposite is true.
When executed properly, an optimised combination of effective and
predictable routing, reverse logistics, electric vans, could get a huge
amount of individual cars off the road.
Read the full reasoning on this dedicated blog we wrote or get in touch
to find our more and get behind the numbers.
36. ONLINE SUPERMARKET, PICNIC,
AS LIVING PROOF
Picnic (The Netherlands) serves as living proof that the online grocery business
is both ecological and profitable.
Only delivering when a critical mass of potential customers within a certain area
is reached, guaranteeing profitability and efficiency.
A fine-meshed network of distribution centers, optimized by smart data
analytics, contribute to this highly efficient delivery system.
Picnic only operates in densely populated areas in order to keep profitability
high, being careful not to burn their cash and efforts in rural areas.
37. 3D MANUFACTURING
3D manufacturing will transform the traditional supply chain
and the way products & materials are transported.
It will reduce the number of shipments required by allowing businesses
to manufacture products locally on their own.
We already see a company like UPS, a global logistics and delivery
company investing in the transformation of their business model.
While it might not overtake the whole manufacturing industry, 5 or
10% could be enough to change things.
“E-commerce is only 10% of total retail, but even though it’s only 10%
it’s disrupting supply chains, disrupting retail. So, you don’t have to be
50% of an industry to disrupt it”.
(Source)
38. PRODUCING LOCAL
With climate change and a focus on more sustainable forms of
agriculture, the indoor and vertical farming business is gaining
momentum around the world.
Its multi-location potential, will enable quick delivery of products
within hours of harvest, maintaining nutritional value and
reducing delivery-related carbon emissions.
(Source)
(Source)
39. NEW WAYS OF WORKING
New ways of working are being implemented to meet the demand
for individual work/life balance and job satisfaction. We’re evolving
from time and location-based work towards performance-based
work.
And with the move towards performance outcomes, employers are
more open to remote working and employees being part of
teams and organisations, virtually.
It's more than just a benefit that makes staff happy. It's a
conscious business strategy that also saves money and actually
helps the environment.
The degree and amount of people working from home, will
affect the amount of travel required and hence, the amount of
vehicles on the road.
(Source)
(Source)
(Source)
40. THE 4 DAY WORK WEEK
Working less would have a range of benefits for
workers and employers and the world should embrace
the four-day working week.
Some experiments are showing that if you reduce work
hours, people are able to focus their attention more
effectively, they end up producing just as much, often
with higher quality and creativity, and they are also more
loyal to the organisations that are willing to give them the
flexibility to care about their lives outside of work.
But what what would be the impact on our mobility
problems if everyone worked 1 day a week less?
Rutger Bregman , Author Utopia for realists
(Source)
(Source)
41. DIGITAL CONCERT FOR 10 MILLION PLAYERS
When Marshmello performed his set in Fortnite’s Pleasant Park, the game saw a
peak of more than 10 million concurrent players, that would make Marshmello’s
show about three times as well-attended as the biggest-ever concert in the
world.
Marshmello’s show was only about 10 minutes long, but the set was a brief glimpse
at what concerts could look like in the future – and what the impact of virtual
entertainment can be on our mobility needs.
(Source)
42. THE CAR IS BEING DISRUPTED
AS THE GLUE OF SOCIETY
Cars, road infrastructure and urban planning around the car enabled functions to become unstitched.
Now technology is disrupting essential functions fundamentally, decreasing our need to move around.
The shops come to us, we can work from home or at local co-working spaces, we’re meeting up virtually and entertain
ourselves through music, games & video platforms. We went from local to global, back to local.
Live
Shop
Work
Meet
Have
fun
ECOMMERCE
TELECOMMUTE
CO-WORKING
SOCIAL MEDIA
DIGITAL
ENTERTAINMENT
IoT
43. TREND 2
CITIES AND CITIZEN
RESISTANCE
Impact on current problem:
Safety Environment &
health
Leisure
time
Inefficiency &
overconsumption
Household
budget
44. GROWING URBAN POPULATION
Every week, 3 million people are moving to cities.
By 2050, ⅔ of the population will live in cities.
Cities are where the future happens first.
As more people will live in cities, cities need to remain "good places
to be". Traffic is one of the biggest problems they are facing.
As policy on a global or even country level is lacking, many cities
introduce their own rules to limit traffic.
(Source)
45. MOBILITY-AS-A-SERVICE IN HELSINKI
The Finnish capital Helsinki which has ambitious plans to make private car
ownership obsolete by 2025.
Since 2016, Helsinki residents have been able to use an app called Whim to plan
and pay for all modes of public and private transportation within the city – be it
by train, taxi, bus, car share or bikeshare.
(Source)
46. THE CONGESTION CHARGE
Cities like Stockholm, London, Singapore and Milan are using congestion pricing to reduce traffic.
These strategies have reduced demand and encouraged people to seek alternative routes, travel at
different times, or choose ways other than single occupancy vehicles to get places.
Between 2002 and 2014, the number of private vehicles entering Central London decreased by 39
percent while the number of bicyclists increased by 210 percent between 2000 and 2016.
Seven years after the charge was implemented in Stockholm, traffic volume within the toll zone
decreased by roughly 16 percent and over five percent outside the zone. (Source)
47. CITIES ARE BANNING CARS
Cities all over the world like Brussels, Oslo, Madrid, Paris, New
York… are taking initiatives to ban the car. (Source)
48. YOUTH IS TIRED
Youth all over the world are skipping classes to take the
streets, calling for more government action to slow down
climate change.
(Source)
(Source)
(Source)
49. CITIES ARE BANNING CAR
Cities all over the world like Brussels, Oslo, Madrid, Paris, New
York… are taking initiatives to ban the car.
YELLOW VESTS MOVEMENT
The yellow vest movement is a grassroots, political movement for
economic justice that began in France in 2018.
The movement is motivated by rising fuel prices, high cost of living, and
claims that a disproportionate burden of the government's tax reforms
were falling on the working and middle classes, especially in rural and
peri-urban areas.
Measures to reduce traffic or climate impact are often one-dimensional,
not taking into account the impact on the life situation of large groups
in society.
Such movements stress the necessity to look at challenges in a holistic
way: we can not fix mobility if we don't fix the future of work and the
future of living at the same time.
50. TREND 3
OTHER GENERATIONS,
OTHER NEEDS
Impact on current problem:
Safety Environment &
health
Leisure
time
Inefficiency &
overconsumption
Household
budget
51. AGEING POPULATION
Baby boomers are driving less when getting older.
The combination of not commuting to work, adoption of on-demand
models for like shopping (e-commerce),
and the search of local social activities is decreasing the need to move.
(Source)
52. NEW GENERATIONS
New generations (Millenials and even more Gen Z) are true digital natives.
The feeling of freedom is still important for them, but they prefer and easily
adopt new services & business models for their mobility needs like e.g.
ride-sharing over car ownership.
“In the UK, for example, the number of young adults (aged 17 to 20) with driving
licenses has fallen by a staggering 40% since the 1990s. Such changes have
been driven by a range of factors, including young people having families later in
life, the cost of vehicle ownership, and the emergence of alternative modes of
mobility, especially in cities.”
Also, the car as a status symbol is not important for them as
they care less about brands.
(Source)
53. THE GENERATION PARADOX
Although the need for mobility will decrease for
many, other groups in society (children, elderly,
disabled persons) will have more (autonomous)
access to mobility.
55. THE SHARING ECONOMY
Brings us new mobility services like
carsharing, ridesharing, bikesharing
and on demand delivery and are
enablers for the MAAS concept.
Right now, there are over 2,095 cities
globally with car sharing services alone,
not including other modes such as
bikesharing, scooter sharing, and
ride-hailing. (Source)
56. MAAS IS ALREADY A RED OCEAN
MAAS offers an all-in-one multimodal solution to help
you move from a to b with different transportation
methods (public transport, bike, car sharing…) in one
interface and payment method.
Mobility as a Service (MaaS) platforms will replace 2.3
billion urban private car journeys by 2023, according to
a new study.
The concept of MAAS hasn’t broken through yet,
however many companies and institutions have jumped
on the bandwagon, hoping to become the next big
winner like Google did with his search engine or
Facebook with social media.
(Source)
57. MAAS 1.0.
The first signs are positive and people within cities are adopting
the concept of MAAS.
But the offering today is just a limited version of what shared
mobility services could be. Current MAAS solutions mainly act as a
single sign-on for existing traffic solutions.
It only works within cities and it makes use of current
transportation methods, that are often inefficient themselves.
Another issue is that it doesn’t connect all the dots, yet.
(Source Dutch)
58. THE UNDERLYING PHILOSOPHY IS NOT
READY FOR ITS TIME
Compare MAAS 1.O. with the Newton.
The Newton offered a portable computing experience that some
believed would harm Mac sales.
It was a superb product, but it was expensive – and its handwriting
recognition, wasn’t as reliable. Sales were poor, and in 1997 the
project was killed.
10 years later, Jobs would unveil the iPhone, a portable computing
experience that would change the world.
Maas 1.0. is just a starting point, the real revolution will come
with MAAS 2.0. (see later)
60. REDUCING C02 EMISSION
Electrification of cars will develop further in the coming years as an answer to reduce
C02 emissions from passenger cars.
Government measurements like the increase of low-emission zones in cities and new EU
targets on top of the 2020 target of 95g CO2 /km (2025: 81g CO2 /km & 2030: 67g CO2
/km) are forcing OEMs to find new solutions. (Source)
61. TESLA PAVED THE WAY
OEMs (original equipment manufacturers)
are making big investments in the electrification of their car
offerings, they will have to gain return on investment
before investing in other new alternatives.
Will every vehicle in the future be electric? Probably not.
62. NORWAY LEADS BY EXAMPLE
Nearly a third of all new cars sold in the country this year will be a plug-in model –
either fully electric or a hybrid – and experts expect that share to rise to as much as 40%
next year.
The Norwegian parliament recently decided that by 2025 all new cars and light
commercial vehicles will have to be 100% emission-free. Obviously a very ambitious
target, but the government is dedicated to making it happen. (Source)
63. CHINA IS THE WORLD’S PIONEER IN FULL SCALE
ADOPTION OF ELECTRIC BUSSES.
Every five weeks, 9,500 brand new electric buses take to the roads in China.
That’s the equivalent of the entire London bus fleet
All 16,000 buses in the fast-growing Chinese megacity of Shenzhen are now
electric, and soon all 22,000 taxis will be too. (Source)
64. RETHINK THE BIGGER PICTURE
The electrification trend is important as it helps reduce
C02 emissions and obtain a greener alternative for the
combustion engine, but doesn’t crack the code for other
mobility problems like safety, spending power,
overconsumption...
66. EVERYONE GOES ALL IN
Carmakers, car hailing and car rental companies, cities, start-ups and
tech giants all are betting that self-driving will be inevitable, and
they’re all jumping in with investments and initiatives.
67. ALLIANCES GALORE
Technology players are reshaping the industry and software
and data is becoming more important than the hardware.
To cope with competition and stay relevant in the future many
carmakers are setting up strategic partnerships.
68. LEVEL 5 IS DEAD
But will we ever be able
to reach level 5 autonomy?
And if not, does it matter?
69. LEVEL 5 IS DEAD
Realizing the higher levels of autonomy will differ from city to
city. Phoenix is easier to navigate than San Francisco, which is
easier than Brussels.
VS
70. CRACKING THE CODE
The technology however has the potential to crack the code for
many of our current problems and revolutionize the way we
move around.
.
LEVEL 5 IS DEAD
This variability applies not just across different cities and
countries but also in different parts of each urban landscape:
freeways are easier than city centers, which might again differ
from suburbs.
VS
71. LEVEL 5 IS DEAD
But do we really need Level 5 to make autonomous vehicles work? What if they
would follow the logic of public transportation? What if Automated Vehicles
would only need to use 10% of the streets. Would that be feasible?
Even in the most difficult cities to navigate (think Rome, …) it is already
possible to adapt certain main roads for autonomous vehicles.
They would not have to deal with the complexity of every individual small street.
This set-up would allow autonomous vehicles today.
A good set-up would cover the entire city and make every individual destination
“walkable” in under 5 minutes.
72. CRACKING THE CODE
The technology however has the potential to crack the code for
many of our current problems and revolutionize the way we
move around.
.
LEVEL 5 IS DEAD
This variability applies not just across different cities and
countries but also in different parts of each urban landscape:
freeways are easier than city centers, which might be easier or
harder than suburbs.
VS
LEVEL 5 IS DEAD
The process of creating the technology shaped
the final result of mobile internet.
We didn’t start with a predetermined conclusion
and then go away and build it.
Talking about L4 or L5 presumes the shape of the
outcome - instead, the outcome will be shaped
by the process.
74. CONNECTED CARS
As the whole world moves
toward connectivity and data
sharing, the automotive industry
is no exception. Using vehicle
connectivity, today’s cars can
easily exchange information
through 5 types of
connectivity.
(Source image)
75. MANY USE CASES
Connected vehicles will be used for many use cases like:
Mobility management: functions that allow the driver to reach a destination quickly,
safely, and in a cost-efficient manner (e.g. current traffic information, parking lot or garage
assistance, optimised fuel consumption)
Breakdown prevention: connected to a breakdown service, with a back end algorithm
predicting breakdowns and an outbound service intervening via phone, SMS or push
notification
Safety: functions that warn the driver of external hazards and internal responses of the
vehicle to hazards (e.g. vehicle condition and service reminders, remote operation,
transfer of usage data)
Find more use case here.
●
76. FROM PRODUCT TO SERVICE
Truck-as-a-service, a new vehicle acquisition and service model —
made possible by telematics and the Internet of Things — is starting to
gain traction in the trucking industry
This idea is based on a concept called “servitization,” where
manufacturers harness the power of data generated by their machines
to sell ongoing advanced services based on outcomes.
Read our client case of Volvo Trucks and how they will evolve from
truck builder to transport coach.
77. 5G
A world where everything is connected requires a
massive increase in the level of connectivity.
5G is the technological answer, making possible
billions of new connections, and making those
connections secure and instantaneous.
5G will impact every industry and will speed up the
innovation process for seamless mobility through
connected fleets of autonomous and shared vehicles.
(Source)
78. DATA BECOMES THE NEW OIL
Just like a traditional car with a combustion engine can’t
function without oil, autonomous driving &
mobility-as-a-service can’t work in a frictionless manner
without data and connected vehicles.
Many OEMs are still trying to keep control over the vehicle
data and develop their own services that do not meet
customer expectations. That will need to change.
To make things work we will need an open platform and
ecosystem, exchanging data for the good of the customer.
Data is our future fuel.
79. TREND 8
NEW PLAYERS CHANGING
THE GAME
Impact on current problem:
Safety Environment &
health
Leisure
time
Inefficiency &
overconsumption
Household
budget
80. NEW GATEKEEPERS
Big tech is stepping up to leverage their strength in software,
processing hardware, battery technology, and other
capabilities, to drive innovation in the auto and mobility space.
(Source)
81. THE OLD WAY
Carmakers used to be on the top of the pyramid, able to squeeze the
margins of their suppliers by playing them off against each other and
thereby cut the costs of vehicles.
The carmaker also gets to put its badge on the vehicle, even though most
of what it does is assemble pieces supplied to it through its supply chain.
Carmakers are good at 3 things:
1/ spending heavily on vehicle R&D to differentiate themselves
2/ spending a lot on advertising and growing a brand
3/ Selling the vehicles through a dealership network without having to
deal directly with the end customer.
(Source)
82. TESLA PAVED THE WAY
Tesla has vertically integrated key components, most notably batteries built in its
Gigafactory, while focusing on electric vehicle innovation, a technology that most
carmakers ignored.
Tesla has also used digitization in order to build a direct relationship with its
customers — not only can its customers use the internet to buy a vehicle or request
maintenance, but over-the-air software updates have allowed Tesla to offer new
services over the lifetime of the vehicle.
Other players are following the D2C model.
(Source)
83. UBER & CO
Companies like Uber are modularizing trips. This has
allowed Uber to insert itself above carmakers and become
the brand that consumers interact with.
Uber aggregates various vehicle brands under its platform,
weakening their value by replacing itself as the
consumer-facing brand. (Source)
84. REMEMBER MAAS RED OCEAN?
Uber’s plans to integrate a variety of new
transportation options to its app, including bikes,
car-sharing vehicles, and public transportation like buses
and trains.
Ultimately, MAAS providers are gearing up to become
bigger players in the mobility ecosystem by offering
automated mobility services.
(Source)
85. APPLE SHIFT TO SELF-DRIVING SOFTWARE
After some leadership changes, the team’s focus has shifted away from
full vehicles to self-driving software — an area where it can add more
value and more feasibly reach commercial scale within the next several
years.
Apple may be seeking to disrupt the supply chain by using its core
digital components and vertically integrating them. (Source)
86. REMEMBER ALLIANCES GALORE?
By removing the driver, automation will lower the price per
mile by about 70%.
And by creating a self-driving fleet, the fleet operator will
make collective vehicle purchasing decisions,
increasing leverage over carmakers and removing the
mediation that Uber drivers currently provide. (Source)
87. Data becomes the new oil
If we want autonomous driving & mobility-as-a-service to
work frictionless and provide the ultimate mobility
experience, than data and connected vehicles will be a
requirement to connect everything.
It is our fuel for the future.
GOING THROUGH AN IDENTITY CRISIS
In order to survive, companies should not stick to what they know.
Markets are changing and players from different industries are
entering new markets with new offerings. Oil goes green, retail
goes logistics… and also car manufacturers are changing course.
(Source)
(Source)
(Source)
88. TREND 9
URBAN & TECH PLANNERS
RETHINKING HOW WE LIVE
Impact on current problem:
Safety Environment &
health
Leisure
time
Inefficiency &
overconsumption
Household
budget
91. WHERE DID WE GO WRONG?
Urban sprawl is disconnecting several social functions
and has a huge societal cost: picking-up garbage, mail
delivery, public transport… meanwhile governments are
cutting down expenses.
Public transport is only profitable when enough people live in
a radius of 200 meter from a bus stop. (Source)
92. HOLMENE (THE ISLETS)
In Copenhagen, the Danish government is planning an
island creation project to be completed in 2040.
The islands will provide around 3 million sq m of new
space, including commercial and industrial areas and a
natural landscape for sports and outdoor activities.
Green energy is a major focus too and it will boast wind
turbines and what will be the largest Waste-to-Energy
plant in Northern Europe.
The islands can be thematically developed, leaving the
best conditions for the innovative industry and
research within green tech, bio tech, life science and
future-yet-unknown sectors.
(Source)
93. A HETEROGEEN
COMMUNITY
WITHIN A CITY
Pier Kornel is a project from Matexi
and Revive. It is a total concept with
a mix of 450 living units - Family
houses, appartements and elderly
residence – combined with
gardens, shops, community
facilities and a restaurant..
(Source)
94. TECH GIANTS BUILDING A
TOWN FOR ITS EMPLOYEES
Facebook is redeveloping the former Menlo
Science & Technology Park as "Willow Campus."
They plan to build 1,500 housing units, plus a
grocery store, pharmacy, retail stores and more…
For some it will eliminate commute from San
Francisco to Menlo park.
The idea is not new, it gives a glimpse of how the
future of living could look like. Reconnecting the
functions of work, live, shop, education and
entertainment and using the internet to
virtually connect with the rest of the world.
(Source)
95. PEOPLE FIRST
Sidewalk labs, a Google spin-off, wants to improve the
quality of city life. By combining mobility, property
development, ecological thinking, social life and
digitalisation they’re reinventing communities.
(Source)
96. REIMAGINING CITIES FROM THE INTERNET UP
Google is building a city of the future in Toronto. The neighborhood, called
Quayside, would leapfrog the usual slow walk of gentrification to build
an entire zone, all at once, as a “smart city,” a sensor-enabled, highly wired
metropolis that can run itself.
98. SUMMARY
Our historic and
current situation
forces us to
arrange mobility
as we know it
today.
This has a
huge impact
on individuals &
society.
Current trends already
prove we’re at the
forefront of a paradigm
shift that will change
the way we live, work
and move around.
Each solution tries to fix
a piece of the big
complex puzzle.
We have to look
for a holistic approach
in which we bring
several social functions
closer together which
decreases the need to
move and changes the
way our mobility needs
can be fulfilled in a
sustainable way.
Mass production cars post WWII,
Car as as status symbol,
The freedom of mobility,
Moral agenda & impact in housing,
Disconnection in social functions,
Government regulations,
Public transportation & mobility infrastructure.
Safety,
Environment & Health,
Leisure time,
Inefficiency & overconsumption,
Household budget.
We move less caused by decentralisation,
Cities & citizens resistance,
Other generations/other needs,
Technological innovations,
New players changing the game,
Urban planners rethinking how we live.
99. 3. THE SOLUTION
Designing a sustainable model for mobility in the 21st century
Back to table of content
100. In this third chapter, we will have a look at how we can solve the problems individual car
ownership causes by implementing a holistic approach.
We will show the converging forces transforming the future of mobility
and offer insights on:
How reorganizing the way we work and live will decrease our need to move around
How technological evolution will enable us to move smarter
How new business models will have an impact on car manufacturers and other industries.
CONTEXT
3. The solution 4. What will we need to make it happen? 5. Conclusion 6. About us1. Introduction 2. The situation
102. Our current ways of living, working and mobility
have disconnected key functions in society and
in our personal life.
When conceiving the urban space of tomorrow
we have to reconnect these functions and
create a hybrid environment in multiple
dimensions: mixed purpose and mixed
diversity.
The Future is hybrid
The Solution
WorkingLiving
Connecting
Functions
WorkingLiving
Connecting
FunctionsOur current way of living, working and
mobility has disconnected key functions in
society and in our personal life.
When conceiving the urban space of
tomorrow we have to reconnect these
functions and create a hybrid
environment in multiple dimensions:
mixed purpose and mixed diversity.
THE FUTURE IS HYBRID
The Solution
103. URBAN VILLAGE
THE FUTURE IS
HYBRID
The Solution
Working
Work formats should be hybrid
- Start-ups
- Small & medium companies
(architects, lawyers, …)
- Decentralized corporates
- High-tech hubs
- Maker Labs
- Tech & Domo Maintenance
- ...
Connective
Functions
Shared Infrastructure
- Gardens, outdoor space
- Laundry
- Playgrounds
- Ecommerce pick-up
- Logistics hub
- “Townhall”
- Mobility
Glued together with facilities & services
- Shops, supermarkets, ...
- Education, schools, daycare, sports, …
- Restaurants, cafés, …
- Entertainment (cinema, theatre, …)
Living
Living formats should be hybrid
- Students
- Couples
- (Starting) families
- “It’s complicated” families
- Elderly
- Service flats
- ...
104. The future of living should be organized as urban villages: a modern hybrid of
functions, activities and diversity.
Our inspiration comes from the original villages and cities, but with all the
modernity and choices to create livable, sustainable, social environments.
URBAN VILLAGES
The Solution
105. Urban villages as a sustainable way of future
rural and urban development.
● Circular lay-out
● Moving around on foot or by bike
● Maximum 30 min walking distance
diameter (2.5 km)
● Maximum 10.000 to 50.000
inhabitants per “village”
● Mixed purpose: combining different
functions (live, school, work, shop, play)
● Mixed diversity: combining people of
different age, social & ethnic
background and income levels.
CIRCULAR LIVING -
THE URBAN VILLAGE
Central Square:
Schools, central services,
theatre, community hall,
public transportation hub
Access Square:
Access to housing, offices,
… Playground, cafés, ...
Major
Access
Lane
Mixed
Purpose
Buildings
Houses,
offices, shops,
maker-shops,
...
2,5 km
106. DE NIEUWE DOKKEN - A PROTOTYPE URBAN VILLAGE IN GHENT
school
work
co-housing
living
parks
commerce
shared mobility
sustainable
108. THE CAR CENTRIC-MODEL HAS FAILED
It is impractical for the developing world to follow a similar model.
From a simple space management perspective, mobility will eventually
collapse in cities that give priority to the automobile.
If we reorganize the way we live and work, new rising mobility solutions
(robotaxi’s, carsharing, autonomous cars, MAAS 2.0,...) can really break
through and be used with their full potential.
This will lead to moving around smarter and greener with less vehicles
on the road and better usage per vehicle.
109. MOBILITY IN (CURRENT) CITIES
AND (FUTURE) URBAN VILLAGES SHOULD BE...
Walkable,
Embrace micro mobility,
Use shared fleet of autonomous vehicles
on-demand in predetermined zones,
Evolve from MAAS 1.0. to MAAS 2.0.
110. WALKABLE
Every city on this planet is too unique for another city's
transport ecosystem to simply be replicated.
Walkability seems to be the only constant.
111. MICRO MOBILITY
We will embrace micro mobility, not as a stand-alone solution, but to
tackle the first and last mile problem or the trips to and from public
transportation hubs via shared scooters, bikes, steps etc.
112. FLEETS OF SHARED, AUTONOMOUS VEHICLES
ACCESSIBLE ON-DEMAND DRIVINGS US AROUND
We will share routes with other passengers on a similar route and maximize the
capacity per vehicle and allow a maximum of (autonomous) vehicles driving
24/7 in predetermined routes.
113. FLEETS OF AUTONOMOUS BOATS
We will not only think above ground but also over water.
Just like the Roboat project in Amsterdam aims to design
and deploy a fleet of autonomous boats to help reduce
the stresses of city life.
(Source)
114. PUBLIC TRANSPORTATION
We will still use the metro and trains as they are very efficient and profitable
The problem is that the infrastructure is hard to scale and costs are high.
115. PUBLIC TRANSPORTATION
Predetermined bus routes will make place for
autonomous busses on demand.
Singapore is already launching a six-month trial of an on-demand public bus service, using
technology to reduce congestion and costs in what could be a model for gridlocked cities in
the region. (Source)
116. FROM MAAS 1.0. TO MAAS 2.0.
Today, with MAAS 1.0, it is still too early to talk about a break-through,
but in the future, real shared mobility will become the modus operandi for
all transportation.
MAAS 2.0 will facilitate a seamless journey and connect all the mobility
and infrastructure dots, with the same level of flexibility and freedom a
car gives today.
In the past vehicles were individually owned with a focus on brand, image,
features, prestige,....with MAAS 2.0, on reliable, available solutions.
118. ABOVE LAND AND UNDERGROUND
Hyperloop want to reinvent transportation to eliminate the
barriers of distance and time.
It’s designed to be safe, energy efficient, and reliable. It will
take you directly to your destination at speeds of up to 700
mph, above land or underground.
The first operational hyperloop is planned to be active in Abu
Dhabi by 2020… (Source)
119. CARGO-SOUS TERRAIN
Hyperloop One joined forces with the Swiss industrial
consortium Cargo Sous Terrain to develop a fully automated
freight transportation system connecting major transport
hubs in Switzerland.
The system allows flexible, durable and cost-effective
underground freight transport of pallets and packages.
(Source)
120. FROM 2D TO 3D MOBILITY?
Imagine a city where vehicles zipping across the sky are
part of the norm.
Well, you may not have to imagine for much longer, as flying
taxis are due to launch in Dubai within the next couple of
years.
(Source)
(Source)
(Source)
122. THE PASSENGER ECONOMY
XXX
FROM OWNERSHIP TO ACCESS
A seamless MAAS 2.0 solution, shared autonomous
fleets and adjusted infrastructure will make owning a
car redundant in most cases. We will no longer pay for a
car. Instead we will pay for mobility.
123. THE PASSENGER ECONOMY
Mobility won’t be about driving but to be driven, converting drivers to passengers.
This will free time for work, entertainment or to relax.
And bring new business opportunities for many industries like advertising, telco, media and others.
Imagine a tech giant like Google driving us around for free and make all their revenue with
advertising or a pay per client model... driving clients to business owners like restaurants, retailers,
pharmacies etc.
124. A NEW MOBILITY ARCHITECTURE WILL ARISE
Where will you play ?
Mobility Hardware
Mobility Solution Platform
The actual vehicles, driving from A to B, as part of one or more MSP’s.
Providers commercialising mobility solutions. They own the customer relationship.
Platform standards, safety, data, public infrastructure, interoperability, mobility roaming, IoT…
Mobility Operating system
Banks ? Retailers ? Public transport providers ? Tech giants ? Ride hailing or
sharing companies? Car manufacturers? Governments? MAAS providers ?....
....
125. WE WILL CHOOSE TIERS
ABOVE BRANDS
Leading mobility-as-a-service providers will manage big
fleets, providing different functional formulas and
“classes”.
Making car brands redundant. We will rather choose a
vehicle of our choice in function of distance, number of
persons, leisure, pets…
Do you ever ask yourself which brand of airplane
manufacturer you’re on?
126. DEATH OF THE CAR RETAIL
In a shared & autonomous fleet market, car manufacturers can’t
sustain their sales model through dealerships and will move to a
B2B model and bargain with new mobility solution providers
who manage large fleets.
127. THE SHARED FLEET MOBILITY MARKET
WILL KILL THE MARGIN
These fleets will have bargaining power, creating
polarisation in the market,
the mid segment will disappear,
the low segment will compete for the lowest price,
the high segment will innovate to create a luxurious niche
product.
128. EVOLUTION TOWARDS MICRO MAINTENANCE
Autonomous connected cars of shared fleets driving 90% of the time, will
drive themselves on a daily basis to maintenance points for cleaning,
charging and small repairs.
Current dealer networks out of the cities will disappear and current
parkings in cities could be used as service points.
Mechanic maintenance will become redundant and (remote) software
updates the norm.
129. THE DOMINO EFFECT
When these new mobility solution break through this will have a huge impact on
different industries. Just to name a few:
Insurance companies, will have to deal with few or no accidents and sit at the
table with fleet owners instead of consumers.
Banks, will have to deal with a decline in car loans if we choose access over
ownership.
Parking lot owners, will be heavily affected if individual car ownership declines…
Media: opportunities like in-car advertising, Netflix and Spotify integration...
130. WILL DRIVING,
BECOME LIKE RIDING A HORSE?
And become a niche activity: a sport, collector items, a
tourist attraction or a hobby.
132. SUMMARY
We should
fundamentally
change the way
we work and live,
to decrease our
need to move
around.
We must
embrace and
further develop
new mobility
solutions and
business models
to move around
smarter.
.
Traditional players must
evolve if they want to
play a role in the
mobility of the future.
New entrants in the
market are changing
the game.
Societal transformation,
technological evolutions
and new players will not
be enough.
We will need more to
make it all happen...
Rethinking urban planning into smart hubs and
connect the hubs through efficient mobility solutions
Tackling all the societal and
individual issues we face due
individual car ownership.
133. 4. WHAT WILL WE NEED...
to make it all happen?
Back to table of content
134. In this final chapter,
we will have a look on how this transformation asks for a collaborative solution,
where different stakeholders should set up alliances and join forces to realise technological
advancements such as smart infrastructure, autonomous operated fleets, smart urban planning
amongst others.
Complex problem solving needs holistic thinking,
a mindset shift of the consumer
and the full support of our government
to realise the right framework and enable us to tackle the challenges at hand.
CONTEXT
3. The solution 4. What will we need to make it happen? 5. Conclusion 6. About us1. Introduction 2. The situation
135. A SHARED-BY-ALL-VISION
We will need a vision that unites all actors,
public & private companies, governments &
cities, start-ups & incumbents…, to aim for the
same goals.
136. COLLABORATION
Governments, cities, public companies, incumbents, start-ups,
competitors... will need to work together and create
alliances to be able to make things work.
The end goal is to create a seamless mobility experience for
all citizens.
137. CONSUMER MINDSHIFT
We need to influence and educate the broader public about:
benefits of new mobility solutions, the perception of the role of
human vs machine, safety issues,the habit of car ownership.
What the broader public wants will be on the agenda of our
political leaders. We don’t choose leaders, we choose elected
followers.
138. A NEW MOBILITY INFRASTRUCTURE
We will need to adapt our current infrastructure to cater for the
demand of new mobility solutions.
This could be for example AV-only lanes, that work with
autonomous and connected cars to optimize traffic flows with
intelligent vehicle-to-infrastructure (V2I) transport systems,
installation of residential solar and energy-storage systems etc.
139. THE RIGHT LEGAL FRAMEWORK
We need new regulation to encourage the further electrification of our
car parks, share data to boost connectivity and to make it possible for
autonomous driving to break through to public roads.
140. A FISCAL FRIENDLY ENVIRONMENT
Governments can’t only favor current public transportation
companies, they will need to encourage alternative and new
transport modes.
The tax overhaul will need to be integrated with the other
changes in society: innovations in the way we live in work should
be tax-positive too, driving the changes in adoption even more.
141. SHARED TRANSPORTATION DOESN’T HAVE TO
BE NECESSARILY PUBLIC TRANSPORTATION
Public transportation is derailing. The number of km/miles traveled and
passengers are declining, but our mobility pressure is increasing.
There aren't enough public funds to make things work.
Make it accessible for alternative solutions to enter the market and speed
up the process of change.
142. WE’RE LITERALLY STUCK IN CONCRETE
In the west, we are dealing with our legacy: historical
decisions, road infrastructure, urban planning and regulatory
framework...make it all difficult to change and implement the
vision above.
143. MEANWHILE… THIRD WORLD COUNTRIES
In Africa, Asia and South-America are embracing technological
advancements with open arms. Age-old development challenges
need a fresh look.
144. SKIPPING A TECHNOLOGY GENERATION
Government efforts have rapidly pushed mobile phone and internet coverage.
Many parts of these regions were too remote to establish telephone landlines,
mobile technology leapfrogged that step, with mobiles now common across
the continent even in remote places.
145. NEW TECHNOLOGIES ARE DOING THE SAME
Specialist drones can carry blood and life-saving supplies over 100km at
minimal cost, providing an affordable alternative that can complement
road-based deliveries
(Source)
146. TRYING TO CREATE UTOPIA
Its planners are dreaming big: the new Amaravati will have an eco-friendly transport
system that includes water taxis, electric vehicles and even a possible Hyperloop, It will
be cycle-friendly and walkable, with Amaravati's expected 3.5 million residents able to find
most of life's daily necessities within a 15-minute walk.
(Source)
147. FIRST THE WEST AND THEN THE REST
Could become first the rest and then the west.
149. Future of
mobility
Future of
working
Future of
living
3. The solution 4. What will we need to make it happen? 5. Conclusion 6. About us1. Introduction 2. The situation
The future of how we work, live and
move around are tightly intertwined.
These 3 forces, each with their own
perfect storm, will create a metastorm
that will bring huge transformation in
our society.
150. Future of
mobility
Future of
working
Future of
living
Less
pollution
More
time
More
spending
power
Better
health
Better
mobility
efficiency
Several trends
are impacting 5 major problems
we’re facing.
Solve problems
151. We will
move less
Future of
mobility
Future of
working
Future of
living
Less
pollution
More
time
More
spending
power
Better
health
Better
mobility
efficiency
We will
move less
Solve problems
From local to global back to local.
Reintegrating several functions like work,
production, eduction, entertainment, living
will decrease our need to move.
Internet enhances us to keep in touch with
the rest of the world and make this possible
152. We will
move less
We will
move
smarter.
Future of
mobility
Future of
working
Future of
living
Less
pollution
More
time
More
spending
power
Better
health
Better
mobility
efficiency
We will
move less
Solve problems
We will move more
efficiently and
sustainably, decreasing
the number of vehicles
on the road and the
number of kms driven.
153. We will
move less
We will
move
smarter.
Use
innovative
tech as
means to
an end
Future of
mobility
Future of
working
Future of
living
Less
pollution
More
time
More
spending
power
Better
health
Better
mobility
efficiency
We will
move less
Solve problems
New technological
advancements are making
this possible.
154. We will
move less
We will
move
smarter.
Use
innovative
tech as
means to
an end
Future of
mobility
Future of
working
Future of
living
Shared by all
vision
Consumer
Mindshift
Legal
framework
Fiscal
framework
Shared
market
A new
infrastructure
Collaboration
Less
pollution
More
time
More
spending
power
Better
health
Better
mobility
efficiency
We will
move less
Make it work
Solve problems
Technology alone won’t be
enough, governments,
consumers and companies
must realize the change.
155. We will
move less
We will
move
smarter.
Use
innovative
tech as
means to
an end
Future of
mobility
Future of
working
Future of
living
Shared by all
vision
Consumer
Mindshift
Legal
framework
Fiscal
framework
Shared
market
A new
infrastructure
Collaboration
THE WORLD
IS ROUND Less
pollution
More
time
More
spending
power
Better
health
Better
mobility
efficiency
We will
move less
Make it work
Solve problems
156. TIMING?
BEWARE OF MACRO-MYOPIA
The trend to overestimate the impact of change on the short term
and to underestimate the impact of change on the long run.
The future isn't linear anymore, with the pace of change growing exponential, it is hard to
make concrete prediction on timings.
The only certitude is that the change will come.
158. Duval Union Consulting was founded in 2009 by Jo Caudron &
Dado Van Peteghem. They grew the company into a team of 30
innovators in Belgium, Dubai, The Netherlands and Spain.
Our goal is to make organizations future-proof. We are
new-style management consultants focusing on transforming
and growing organizations in a digital-first world.
New-style? Co-created business strategy, custom-made
transformation trajectories and actual experienced business
advisors are only some of our differentiators and why clients
love to work with us. We design the future of your business
together.
Our proprietary methodology helps clients in every field of
activity: from product to service companies, from consumer to
B2B to industrial markets, from profit to non-profit to public
organizations and institutions.
WWW.DUVALUNIONCONSULTING.COM
We walk the talk and intend to take the consulting business to
the next level.
ABOUT DUVAL UNION CONSULTING
159. QUESTIONS OR THOUGHTS?
Do some slides need more explanation? Do you not agree with one of our statements ? Do you want more
information, discuss or further explore the implications for your company?
Don’t hesitate to contact us.
Looking forward to starting
a conversation with you!