This photo essay analyzes different businesses through an economic lens by identifying their goods and services, factors of production, opportunity costs, and tradeoffs. It examines a family restaurant, bookstore, gas station, pizza place, and ice cream parlor. For each, it lists the goods and services provided, the factors of production used to provide them, as well as an opportunity cost and example of a tradeoff decision faced by the business. The source credits various websites showing pictures of each business.

1. Photo Essay:
Thinking Like an
Economist
By:
Angeline “Angie” Jones

2. Dakota Blue
(A family restaurant)
 Goods and Services:
~ Burgers
~Hot dogs
~ Tacos
~ Soft Drinks
~Salads
 Factors of Production:
~ Manager
~ Waiters/Waitresses
~ Custodial Staff
~ Tables and chairs
`~ Kitchen
~ Food that Is produced
 Opportunity Cost:
Eating at home

3. Dakota Blue (cont.)
 Trade off:
~The manager may
miss his children's soft
ball games when
doing an extra shift in
the restaurant.

4. Barnes and Noble
 Goods and Services ~
~ Books
~Magazines
~ DVDS
~CDS
~ Coffee
~Pastries
 Factor of Production:
~ Manager
~Custodial Staff
~ Cashiers
~ Staff book stockers
~ Café cashiers/blenders
~ blenders
~ book shelves

5. Barnes and Noble
 Opportunity Cost:
~ Not having a book
for an assigned class
in school.
 Trade Off:
~ One of the cashiers
might miss a
semester of college .

6. Shell Gas Station
 Trade off:
~ Going to Harvard
School of business

7. Shell Gas Station
 Goods and Services:
~ gasoline
~ snacks
~ restroom
 Factors of Production :
~ Gas pumps
~ Corner Lot
~ Manager
~ATM
~ cashiers
~ Manager
 Opportunity Cost:
~ Walking to your friends house

8. Grant Central Pizza
 Goods and Services:
~ Pizza
~ Soups
~ Soft Drinks
~Salads
 Factors of Production:
~ Manager
~ Waiters/Waitresses
~ Custodial Staff
~ Tables and chairs
`~ Kitchen
~ Food that Is produced
 Opportunity Cost:
~Eating at your moms house on a
lonely Saturday night 

9. Grant Central Pizza
 Trade off:
~ One of the cashiers
might have to miss
her nephews
wedding for
overtime.

10. Ben and Jerry’s Ice Cream
Parlor
 Goods and Services:
~ Ice Cream
~ Shakes
~ Frozen Yogurt
~ Tubes of single Ice cream
~ Soft drinks
 Factors of production:
~ Ice cream maker
~ tubes
~ Refrigerator
~ Thermostat
~ Cashiers/ waiters
~ Manager

11. Ben and Jerry’s Ice Cream
Parlor
 Opportunity Cost:
~ Eating bland rice
cakes
 Trade off~
The cashier might
gain weight from
complementary ice
cream during the
job.

12. Source Credits
 Ben and Jerry’s :
http://www.fotolibra.com/gallery/768589/georgia-atlanta-
airport-ben-and-jerrys/
 Grant Central Pizza:
http://www.imperfectparent.com/topics/2012/02/17/pizzeria-
asks-parents-to-control-their-kids-amid-negative-yelp-reviews/
 Shell gas station:
http://www.dividendamerica.com/wp/182/gas-station-
financing-loans-for-gas-stationconv
 Barnes and Noble:
http://store-locator.barnesandnoble.com/store/2204
 Dakota Blue:
http://eastatlanta.patch.com/groups/police-and-
fire/p/vandals-hit-dakota-blue-restaurant