Ajax Workforce Marketing- Social Business Guidelines
Ajax 1-sheet
1. The two elements of Workforce Marketing
The power of Workforce Marketing
Give employees the ability to represent your brand genuinely, naturally,
and consistently to their networks. This is the group most invested in
the company’s success, yet only 15% of employees even understand their
company’s brand, let alone have the skills to amplify it. Workforce Marketing
helps employees engage their networks… without the awkward.
Improve hiring effectiveness by attracting the best. Helping recruiters and
hiring managers communicate more genuinely and consistently about their
company helps them present an attractive image to higher caliber prospects.
Drive results. Socially-savvy inside sales people uncover 11% more revenue
opportunities and close 26% more deals. That’s because buyers are already
more than two-thirds into their purchasing decision before the sales team is
engaged. Workforce Marketing makes sure you’re ready to meet your client
where they are.
It Amplifies
Marketing Reach
It Attracts
The Right Talent
It Saves Missed
Sales Opportunities
Align
Amplify
Shows companies and their
employees how to share a
clear, consistent brand story.
Activates a company’s most
important brand advocates—
its employees—to amplify
that story.
For more information on Ajax Services, contact Patrick Anderson
Patrick@ajaxwm.com 312-972-1330
Ask about a free Workforce Marketing assessment of your brand!
www.workforcemarketing.com