Ajay Chhabra - BGV Digital Pvt. Ltd.

1. Digital Transformation
A roadmap to growth of Indian Companies -
Ajay Chhabra

2. Agenda
● The Current Context
● The Digital Transformation
Steps
● Key Elements of Digital
Transformation
● The Desired Action Plan
from Indian CEOs
● Technology Innovation -
www.BotWorx.ai
● The Activity - Game

3. The Current Context

5. The Context
India & The World
● Top 20 US Unicorns - 1B+
valuation
● Top 7 Indian Companies with
1B+ Valuation
● Fortune 500 going bankrupt
● Digital Transformation as 1st
Strategic Priority
● Key objectives of Digital
Transformation
● Why Digital Transformation
should be a key priority in
2017?
● CEOs must learn how to
prioritize digital
transformation

6. https://www.forbes.com/sites/briansolomon/2013/09/16/the-youngest-billionaires-on-the-forbes-400-20-under-45/#6970cf476a3f

7. Top 20 US Unicorns - 1B+ valuation
● Some companies
achieved their
high-flying valuations
almost immediately after
raising a first equity
round.
● Slack’s meteoric rise
becomes very clear after
its 4th year. Lyft (nearly
4x valuation jump in less
than a year) and Airbnb
(more than 15x valuation
jump in less than a year).
● Biotech companies can
have very different time
horizons..
● Six companies of the top
20 still-private unicorns
raised their first round in
2007 or earlier:
https://www.cbinsights.com/blog/fastest-unicorns-valuation-startups/

9. Top 7 Indian Unicorns - 1B+ valuation
1. E-commerce biggie - Flipkart
2. e-tailer - Snapdeal
3. Taxi-hailing app - Ola
4. One97 Communications - Paytm
5. Data analytics firm - MuSigma
6. Online classifieds service -- Quikr
7. Mobile advertisement platform - InMobi
"When you have consumers
using your products and
services, you are creating an
inherent value. When you have a
huge customer base with no
substitutes, the valuation soars,"
said founder and CEO of online
furniture marketplace”.
http://timesofindia.indiatimes.com/business/india-business/Eight-Indian-startups-in-global-1bn-club-Report/articleshow/47303933.cms

11. Fortune 500 going bankrupt
*Embracing digital technology, MITSloan Management Review, MITSloan, 2013
http://www.ey.com/in/en/services/advisory/ey-how-is-digital-disruption-transforming-businesses-decoding-digital-transformation

12. https://www.entrepreneur.com/article/278005

13. Digital Transformation is the 1st Strategic Priority
https://centricdigital.com/blog/digital-transformation/why-digital-transformation-should-be-a-strategic-priority-in-2017-2/

14. Key Objectives of Digital Transformation
https://www.kelltontech.com/expertise/digital-transformation

15. https://www.cloudcruiser.com/blog/5-key-objectives-it-business-digital-transformation/#

16. Why Digital Transformation should be a priority in 2017?
● Operational excellence
● Newer applications for manufacturing, logistics and augmented reality
● Truly holistic customer experience
● Customers are more empowered and pampered than ever before
● Chief innovation officers and Chief Digital Officer will emerge
● Artificial Intelligence is powering conversations, interactions and operations
● APIs will be harnesses for flexible ecosystems
● Retail expands into adjacent areas
● Connected healthcare systems will grow
https://centricdigital.com/blog/digital-transformation/why-digital-transformation-should-be-a-strategic-priority-in-2017-2/
http://www.insideindianabusiness.com/story/35177889/why-digital-transformation-should-be-your-1-business-priority

17. https://hbr.org/2017/01/to-lead-a-digital-transformation-ceos-must-prioritize

18. CEO must learn how to prioritize Digital Transformation
● CEOs must define where change is needed most
● They must choreograph the change
● They must Empower People
● They should form young and new “Project Team”-tha works well
● Democracy of Data
● Breaking down the old / hierarchy based boundaries
● Giving these new teams permissions to set new rules & business models
● Providing strategic framework and investments
● Delegate to an “orchestrator,” in the form of a Chief Digital Officer

19. Agenda
● The Current Context
● The Digital Transformation
Steps
● Key Elements of Digital
Transformation
● The Desired Action Plan
from Indian CEOs
● Technology Innovation -
www.BotWorx.ai
● The Activity - Game

20. Digital
Transformation Steps

22. The Steps
Digital Transformation
● Steps to implementation of
Digital Transformation in your
organization

24. http://rohitprabhakar.com/2016/11/02/8-steps
-digital-transformation/

25. Step 1: Create a sense of urgency
Create a sense of urgency - Identify crisis /
Potential Crisis and Identify Major Opportunities

26. Step 2: Building a Guiding Coalition
Create a new team with a mix of early adopters,
executive sponsors and even customers

27. Step 3: Develop Vision and Strategy
A good Digital Strategy would have Current state, Competitive and Industry
Analysis, Roadmap that defines high-level initiatives, High-level timeline,
Required Investment and Benefits & ROI.

28. Step 4: Communicate & Enlist Volunteers
Use all the vehicles available to communicate vision and enlist volunteers -
Town Halls, Big meetings, small meetings, Handwritten/electronic memos,
newsletters, formal and by the coffee machine interaction

29. Step 5: Empower & Remove Barriers
Have new agile structure, intake new skills, build new systems and bypass
traditional supervisors to have a flat hierarchy with each one reporting to
the new digital transformation leader

30. Step 6: Reframe Problems before solving
Bring outsiders into the discussions and question the
problems

31. Step 7: Communicate the Success
Communicate regularly on problems solved, milestones
achievements and new customer wins during the process

32. Agenda
● The Current Context
● The Digital Transformation
Steps
● Key Elements of Digital
Transformation
● The Desired Action Plan
from Indian CEOs
● Technology Innovation -
www.BotWorx.ai
● The Activity - Game

33. Key Elements of
Digital Transformation

35. Key Elements
Digital Transformation
● Seven Key Elements in the
Digital Transformation process

36. Accenture - Point t of view series - re-imagine from the outside-in
Focus on Future Elements First

37. Delight Customers throughout their Journey

38. Learn to Achieve the Balance

39. Digital Transformation Model with Seven Key Elements
Customer Delight
Integrated &
Personalized
Services
Analytics & BI
Master Data
Management
Enterprise Content
Management
Omni Channel
Experience
Future Business
Future Customers
Future Partners
Future Competitor
Future Geo
Org Structure
Matrix
Rigid & Watertight
Flat
CoEs
People
Skillsets
Culture
Innovation
Training
Gen X / Gen Y /
Gen Z
Stage at need
hierarchy
Intern Strategy
Leadership
Development
Technology
Cloud
SaaS
ERP/CRM
Sales Automation
Artificial
Intelligence
Marketing
Automation
Mobile Apps
e-Commerce
Customer Delight Products &
Services Offerings
Organization &
Processes
The People IT Systems &
Capabilities
Processes
Centralized
Semi-Centralized
De-Centralized
Engagement
Model
One Time Fee
Monthly Retainer
Long term
Contracts

40. Agenda
● The Current Context
● The Digital Transformation
Steps
● Key Elements of Digital
Transformation
● The Desired Action Plan
from Indian CEOs
● Technology Innovation -
www.BotWorx.ai
● The Activity - Game

41. The Desired
Action Plan from CEOs

43. Action Plan
Digital Transformation
● CEO Action plan

44. The CEO Action Plan - Digital Transformation
1) Hire a Chief Digital Officer
2) Audit customer touch-points & business lead sources
3) Gather & finalize dashboards/reporting requirements
4) Speak with top customers / invite them to visit you
5) Do market research to identify trends / capture Insights
6) Establish innovation fund
7) Identify new products / services / business models and launch pilots
8) Evaluate Pricing models
9) Re-structure hierarchy
10) Establish Centre of Excellences
11) Hire New Skillsets
12) Establish an agile technology roadmap faster
13) Continue with the same cycle every 3 years

45. Agenda
● The Current Context
● The Digital Transformation
Steps
● Key Elements of Digital
Transformation
● The Desired Action Plan
from Indian CEOs
● Technology Innovation -
www.BotWorx.ai
● The Activity - Game

46. Technology Innovation -
The Chatbots & Artificial Intelligence

48. Artificial
Intelligence
Digital Transformation
● Chatbots in News reading and
Food ordering

49. Introduction to BotWorx.ai
1) A silicon valley startup venture
2) Within few months of operations
got 3m$ seed funding by Costanoa
Ventures USA
3) Mr. Arvind Gupta *Former BJP head
technology) is Co-founder and
mentor
4) Highly experienced management team
5) Working closely with Facebook
product team
6) Have made a large number of
chatbots live in India and USA
7) In future AI / NLP/ Chat Bots will
replace mobile apps and human
beings and automate processes

50. Facebook Messenger Chat Bot Examples
http://m.me/TelanganaToday

51. Agenda
● The Current Context
● The Digital Transformation
Steps
● Key Elements of Digital
Transformation
● The Desired Action Plan
from Indian CEOs
● Technology Innovation -
www.BotWorx.ai
● The Activity - Game

52. The Activity - Management Game

54. Author
Ajay Chhabra
Ajay Chhabra
Chief Digital officer &
Digital Transformation
Expert
D. Pharma, B.A.,
Masters of International
Business (MIB - 1995-97)
ajay@botworx.ai
BrandGrowthVentures@gmail.com
0091-8368440615