Salah satu dari tiga materi di kelas Akber Jakarta kemarin adalah Earned Media.

1. Make Everybody talk
about Your Brand
Mohamad Ario Adimas
@arioadimas
Div Head / GM Integrated Marketing Communication
Optimize Earned Media

2. Earned Media Owned Media Paid media
is when customers, the press
and the public share your
content, speak about your
brand via word of mouth, and
otherwise discuss your brand.
is when you leverage your
Content via channel that you
create and control.
is when you pay to leverage a
third-party channel, such as
sponsorships and advertising
on third-party sites.
People Mention on the Twitter,
Product review from user,
Blogpost about our brand.
Social media Channel, Brand
Website.
Advertorial, Digital banner on
Website, Paid Buzzer

3. Why Earned Media is
Important?

4. Because People Listen their friend, Media or Important people
rather than Brand.

5. Be a
Trusted Brand
Make the Trusted
person talk
about you
Earned MediaOwned Media
Paid media

6. Fact about Earned media
Earned media is the most trusted form of advertising. (Nielsen.)
92% of consumers say they trust earned media, while only half trust paid ads (Webbed Feet)
70% of people want to learn about products through content vs. through
traditional advertisements (Inc, )
Earned media drives 4 times the brand lift of paid media and 51% of
millennials are more likely to be influenced by earned media. (Bazzar Voice)
Adblock usage grew by nearly 70%

7. Source of Earned Media
Professional
media
Personal

8. Type of Earned media
Related earned Media Non Related earned Media

9. Sample - Earned Media
Twitter
Youtube
Blog

10. Can we build our earned media
By Our Self?
CAN!

11. 1
Identify which media/Influencer/Person who have a Good or Bad Relationship or Experience
about our Brand

12. 2
Build a very good Personal relation

13. 3
Create a Detail Distribution List

14. 4
Build “Non Promotional” Story even it is end with Promotional Objective. Build as a Trend
Content
#AdaAqua
#KisahWindows
#GantiKomputer
#EksisMeter

15. 5
Create “Easy to Participate” and “Easy to Share” Campaign

16. 6
Collaboration with the “Famous People”
#DigitalHeroes

17. Sample