1. MADE BY:
Akanksha Mukhiya

2. Top quality
chocolate
Best
nutrition
value
Packaging
Healthier &
Less
fattening
Brand name
Loyalty
Special price
Home
delivery
(Amazon)
Total Product Concept
Creating
smiles
CORE
ACTUAL
AUGMENTED
POTENTIAL
More
Quantity
Brownie
Chocolate
parlours

3. Childern Occasioner Adult Indulgence
Age 3 to 15 15 to 45 16 to 30 3 to 45
Gender Both male &
female
Male Usually girls Usually girls
Economic status Upper Class Middle Class Both Upper &
Middle
Both Upper &
Middle
Habits High Low Medium High
Loyalty rate Can be shift Can be shift Split Hard Core
Usage Rate Regular Irregular Regular Highly regular
Attractiveness High Medium Medium Highly attractive
Benefits Look &
Packaging
Quality Packaging &
taste
Taste
SEGMENTATION TABLE OF CADBURY