CONSUMER BEHAVIOUR MARKETING

1. Presented by : Akash Molla

12.  The two pillars of the consumer behavior related to the Howard Sheth model
1. Incomplete information
2. Limited choice criteria

13.  Limited problem solving
 Extensive problem solving
 Routine Response Behavior

14.  Extensive problem solving  Choice criteria undecided
 Limited information
 Intention to purchase
 High consumer involvement

15.  Limited Problem Solving  Choice criteria formed
 Still need to do some information
search
 Attitude towards a brand
 Limited consumer involvement

16.  Routine response behavior  Predefined choice criterion
 Least information required
 Attention towards purchase
 Mostly prerecorded brand in the
consumer mind

17.  The input stimulus
1. Significant stimuli
2. Symbolic stimuli
3. Social stimuli
 The output
 Constructs
1. The perceptual constructs
2. The learning constructs
 Exogenous/external variables

18. The Howard Sheth Model

19. Engel Kollat Blackwell Model