Analysis of the case with Rolls-Royce and Geely with effect to Trade mark act.

3. 
Famous Car maker company

Started in 1886

Also known as “Royal car makers”

High cost luxurious car Manufacturers

Great brand image

4. 
Famous Car maker company

Started in 1886

Also known as “Royal car makers”

High cost luxurious car Manufacturers

Great brand image

5. The case starts when a Chinese car maker company, Geely launched a car also looks like Rolls
Royce. So They sue against Geely over the similarities between its Geely GE model and the Rolls-Royce
Phantom. Sussex, England
BUILT:
BUILT: Shanghai, China

Geely GE is a car just similar to Rolls-Royce Phantom in its looks and overall design.
PRICE: £250,000
PRICE: £30,000
 Geely is a substandard company when compared to Rolls-Royce
Rolls-Royce Motor Cars is very protective of its brand image and takes this case seriously to file a
case over the chinese car maker company Geely. Geely launches their mode Geely GE with the similar looks
and features of Rolls-Royce Phantom. Geely costs only 1/8th of Phantom.

6. •
The Trade Marks Act 1994 states that "a person infringes a registered trade mark if he uses in the
course of trade a sign which is identical with the trade mark in relation to goods or services which are
identical with those for which it is registered" (section 10(1) of the Act). A person may also infringe a
registered trade mark where the sign is similar and the goods or services are similar to those for which
the mark is registered and there is a likelihood of confusion on the part of the public as a result (section
10(2)).
•
A trademark can be a Name, Word, Phrase, Logo, Symbol, Design, Image, Sound, Shape, Signature
or any combination of these elements.

7. The grille, the Flying Lady mascot, also known as the Spirit of Ecstasy, and the Rolls-Royce name
and initials are specifically protected.
With its £250,000 price-tag, the original Rolls-Royce Phantom has always been the preserve of the
privileged few.
But costing just £30,000, the GE, which stands for Geely Excellence, appears to offer a ‘luxurious mobile
palace’ on a much tighter budget.

8. 
The session court in England rejected Geely’s appeal against their conviction in the
case, 2009

Geely is sentenced to fine £ 10,00,000 by the lower court.

The court rejected the production of Geely GE.

Geely has appealed against the verdict. The case was going on in the court.