Social responsibility

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2. INTRODUCTION.....
Also known as “operation flood”.
Project of national dairy development board (NDDB).
World’s biggest dairy development programme .
Made India the largest milk producer in the world
surpassing the USA in 1998 .
17% of global milk output in 2010 – 11
Made dairy farming India’s largest self sustainable rural
employment generator.
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3. HISTORICAL ASPECTS
Based on the Anand pattern experiment at AMUL , a
single cooperative dairy.
Chairman of NDDB- Verghese Kurien appointed by
PM of India- Lal Bahadur Shastri.
He was the chairman and founder of AMUL as well.
Dr. Kurien is therefore recognized as the architect of
this programme .
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4. WORK PATTERN
Creation of a national milk grid linking milk
producers .
Connecting 700 towns and cities .
Village milk producers cooperatives procure milk from
villagers.
The cooperatives provide services and make modern
technology and management available to members.
Thus, middle men are cut out.
Seasonal and regional price variations reduced.
Producer gets major share of profits.
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5. OBJECTIVES
To increase milk production.
Augment rural incomes.
Fair prices for consumers.
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6. PROGRAMME IMPLEMENTATION
Operation flood was implemented in three phases:
PHASE-1 (1970-80)
Financed by the sale of skimmed milk powder and
butter oil donated by the European union through the
world food programme.
Mother dairies were setup in Delhi , Mumbai, Kolkata
and Chennai.
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7. PHASE-2 (1980-85)
Increased milk sheds from 18-136.
By the end of 1985 , 43000 village cooperatives and
4,250,000 milk producers were covered.
Domestic milk powder production increased from
22000 tons -140000 tons by 1989.
Direct marketing of milk by cooperatives increased by
several million litres per day.
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8. PHASE-3 (1985-96)
Expansion and strengthening of infrastructure.
Veterinary first aid, health care services , feed for
animals were improved .
Emphasis on research and development in :
A. Animal health-example: vaccine for theilorosis.
B. Animal nutrition-example : protein rich feeds, etc.
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11. Estimate Of Milk Production In
INDIA:
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12. DISTINCTIVE FEATURES
Adopting new method in the breeding of cattle.
Fixing of different costs according to standard of
wealth.
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13. DRAWBACKS/CRITICISMS
Imported breeds of cattle have caused decimation of
Indian breeds .
Foreign breeds give higher yields , but require more
feed and are not suited to Indian conditions .
Focus on dairy sector during this period was at the cost
of development , research and extension work in other
areas of Indian agriculture.
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17. GALLERY……
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22. MADE BY- (9th M)
Aditi.C
Sahitya.S
Shubham.G
Vikrant.D
Prajwal.M
Yogita
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