How few good companies are integrating sustainability into business strategy - A snapshot

1. Analyzing
Sustainable
Business
Strategies
in
Global
Companies
By
–
Akhilesh
Gupta.A

2. DuPont-­‐Strategy
Turning
point
In
October
2006,
they
had
broadened
their
vision
of
sustainability
to
include
bringing
products
to
market
that
help
their
customers
be
more
sustainable.
DuPont
included
market-­‐facing
goals
into
their
2015
Sustainability
Goals.
Inference
:
Through
Cost
ReducKon
and
InnovaKon
DuPont
is
able
to
achieve
both
Financial
performance
and
their
Sustainability
Goals
Define
Achieve
This
way!
Define
IdenKfy
the
global
challenges
in
the
markets
you
serve
–
like
Food,
energy,
safety,
material,
environment
etc…

3. Toyota-­‐Strategy
Create
Vision
for
20
–
30
years
in
the
future
and
what
you
need
to
do
now
to
achieve
that
•
•
•
•
•
Shortlist
new
businesses
you
can
enter
in
the
long
term.
Measure
the
financial
environmental
impacts
Focus
on
R&D
in
green
products
and
processes
Define
policies
for
Green
Supply
chain,
Biodiversity
etc…
Improve
transparency
•
•
•
•
Drive
to
change
customer
behavior
and
their
bad
pracKces
that
can
help
your
products.
Define
and
focus
on
CSR
acKviKes
Define
CSR
as
the
heart
of
the
organizaKon
Create
IniKaKves
to
achieve
your
CSR
goal
that
includes
your
growth
strategy
as
well

4. General
Electric
-­‐
Strategy
Going
beyond
our
four
walls
to
find
and
fund
the
best
ideas.

5. IBM
Strategy
CSR
Strategy
Growth
Strategy
Vision:
A
technology-­‐enabled
world
that
is
more
instrumented,
interconnected
and
intelligent
than
ever
before,
enabling
people
and
organizaKons
to
tackle
significant
business
and
societal
challenges
Smarter
Planet
Cloud
CompuE
ng
Growth
IniEaEv
es
Business
AnalyEcs
Smarter
AnalyKcs
–
end
to
end
soluKons
for
faster
decision
making
Growth
Markets
Geographic
expansion
of
IBM’s
presence;
• on
selected
industries
of
the
highest
impact
and
opportunity
• on
countries’
build-­‐outs
of
infrastructure
aligned
with
their
naKonal
agendas
• on
creaKng
markets,
new
business
models
to
serve
the
different
requirements
that
exist
in
these
emerging
countries.