The document discusses email deliverability in Brazil. It notes that only 7 out of 20 emails sent reach the inbox on average in Brazil. It also discusses the importance of sender reputation and Sender Score for deliverability. Lower sender scores are associated with much lower inbox placement rates. The document promotes the Return Path certification program which can help improve deliverability through benefits like improved spam filter treatment and reduced throttling restrictions.
7. Entregabilidade de Email:
Média Brasileira
7 entre 20 emails enviados nunca chegam na caixa de entrada.
Source: Return Path Deliverability Benchmark Report, 2H11
9. Estudo – Benchmark Report
Email that is being blocked and flagged as spam
increases by 24%
In Brazil, over 35% of emails not reaching the
inbox
Reputation, overload and confusion take their
toll on deliverability Rates
www.returnpath.net/landing/globaldeliverability2h11
16. Sender Score™ Benchmark (Brasil)
Tendências Regionais
Sender Score Média de um
Região
Médio Cliente Return Path
North America 67 90
United States 67 90
Brazil 16 84
17. Estudo – Sender Score™
Over 85% of email messages received by ISPs
are classified as spam
Tougher standards on email sender reputation
metrics are resulting in decreased Inbox
Placement Rates
The majority of businesses scored between 60
and 89, and saw only 68% of their messages
delivered on average
IPR for senders with scores over 90 are as much
as 33% better than for those with scores
between 81-90
http://landing.returnpath.net/SSreport
