Forget me not

You reach
your school
to realize
you
haven’t
done your
geography
homework

You miss your 8 AM class
because you turned off
the alarm in deep
slumber

You enter
a room
and fail to
recall why
you had
come

You roam in a
supermarket,
having
completely
forgotten that
you had to buy
some sugar

You plan a group study
but spent the entire
time gossiping

You are about to pack
up and you realize you
still have an important
task pending

FORGET ME NOT is an app which helps you set location –
based alarms, search locations on Google map, make creative
to-do lists, set priorities for every day's work, share and chat
about your common tasks with fellow employees, detect the
presence of another user around, recognise your voice,
measure the sound levels in a closed room and much more…

We AIM to…
 Increase efficiency of the users in daily life
specially by overcoming major problems like lack
of concentration or skipping important tasks

We AIM to…
 Reduce employee burnouts by helping them
manage work better, giving them less to remember
with better management

We AIM to…
 Target a huge number of people and business
firms for greater benefit of the society, as
“forgetting” has become dangerously common
these days

An alarm clock
which won’t
shut off till you
move at least 20
steps
Gone are the days
when you could
snooze your alarm
and doze off again

Location based features 1/3
Whenever you near a location where
you have an unfinished task, this app
sends you a notification
For example, it displays your
grocery list when you are in a
store.

Whenever you move away from a
place where you had a task and left it
undone, this app again reminds you
For example, it tells you that
have another task to be done
before you leave your office.

Whenever you are around a person to
whom you had to talk, this app notifies
you of his presence (provided that the
person too uses this
app and has his
location turned ON.)

You can also search for a place with
suggestions or tap anywhere on the
map to add a location alarm with
radius in miles or kilometres

You don’t always need to open the
app and mark the tasks that you
have done. Saying “FORGET <task
name>” will do the job. This app
recognises your voice!!

When you sit in a group to study in a closed room,
this app records the decibel level in your room and
alerts you when the sound ( averaged over a few
minutes) is above a certain pre-set level
Now when you plan a
“Group study”, this
app will make sure
that you do it as well

You can prioritise your to-do list and
every time you finish a task, it will tell
you what’s next or warn you if you have
skipped a task that ranked higher in your
list

You can plan a task and share it with multiple
contacts, update your progress, set deadlines for
it and chat with others who are also assigned the
same task. This can be especially helpful for a
firm, making it easy to assign tasks and monitor
working of their employees.
This feature is only available
in the premium version of
the app.

STRENGTHS
An app on a mobile that helps manage
your work better, instead of causing
distraction!!
Its unique ability to
detect other people’s (of
those using this app)
phones and not only the
places on the map; the
decibel level of noise and
not only voice recognition
are major advantages
over other apps

WEAKNESSES
An app which merges a lot of
concepts, most of which are in some
form or the other available to the
people. Hence the app may not seem
attractive prima-facia making it
difficult to acquire markets
It has a considerable number of
PODs (points of difference)
from other apps but still not
enough to position the app as
something extremely
new/different

OPPORTUNITES
The app aims at providing a solution to
a very common problem and aims at
selling to businesses at cheap rates .
This can be of a lot of help to
managers and hence can be bought by
firms for a large no. of their
employees.
The app can also update more features
which are location based features
gradually like detection of nearby
events, stores, theatres, weather, etc.

THREATS
The biggest obstacle is less budget for
marketing. Presence of a lot of apps
and reluctance of people to try new
ones is another one.
Also, people may believe that this will
exponentially increase their
dependence on their phone and might
detest the idea to use such an app
even after realizing that it will help in
better management.
Another factor that pulls this app back
is that many parts of the world still do
not have access to the GPS technology

To reach 15
billion users by
2020

To make extensive use of
technology for frequent
addition of new features
to the app in the form of
updates

To come up with easy
solutions to many daily
life problems

To image the brand as the
one which a consumer
can trust

There is something for everyone!

APPLE REMINDERS
GOOGLE MAPS
EVERNOTE

Using the best of technology, it
aims at providing the user an app
that will help increase his
efficiency and time management
CUSTOMERS

The app can help them by
sharing its consumer
database and publicizing their
brand via ads

…Forgetting is no more an excuse

But for certain features you
need to pay
Those that help you share tasks
with multiple contacts, use cloud
computing to work on tasks
simultaneously, and chat for
common tasks are present only in
the premium version of the app.
It is also accompanied by a feature
that allows you to sink your
phone’s calendar and Google
calendar with the app

PRICE STRUCTURE
Price for an individual : $2.5/month
Incentives:
• In case of advance
payment for 3 or
more months : $2/month
• In case of advance
payment for 12 months : $2/month +
13th month for
free!
1/2

PRICE STRUCTURE
Price for a firm (per person) : $1.5/month
Incentives
• Cash back of $10 for every 100 people
who download the app and connect with
the firm
• A month free for the entire firm if 1000
downloads are done in a month
2/2

SPREADING WORD OF MOUTH…
Incentives shall be given to users for recommending
this app to others.
All new users will be asked for the contact no. of the
person on whose recommendation they downloaded
the app (if any). That user will receive a cash back of 50
cents.

USING ADVERTISING PLATFORMS…

RE-TARGETING
It's an enhanced advertising targeting tool that
allows you to not only target certain types of
people, but it also allows you to follow them
around on the web once they've left your site
Metora is one platform that may help in doing this. Their
customized audience targeting system allows marketers to
deliver advertisements to the type of audience looking for their
services or products.

The app has a different version for Android,
Windows and iOS operating systems and is
available on Google Play, Apple Store,
Amazon App Store and Windows Phone
Store.

 In case the advertisements of
the collaborators are
displayed, there is a need to
stay cautious that adds do not
become a source of irritation
for the users
 Need to update the app
frequently and stay aware of
bugs
 Also they should work on creating and expanding
their consumer data base and should continuously
target new users

 Keeping a close watch on competitors
 Improving the free version of the app to motivate
more users to try the premium version

 Keep a track of the extent to which a user is making use
of your app.
 Do not try to manage many social media accounts at
one time or else hire a competent team to do that.
 Keep exploring new features which can draw customers
 Survey your users regularly, and take special note of
suggestions/complaints from those who have used
such apps in the past
 Keep updating the pricing strategy

 Implement strategies in the best
possible way while managing the
budget

This presentation has been
created by Akriti Sarswat, IIT
Kanpur, during a marketing
internship under the
guidance of Prof. Sameer
Mathur, IIM Lucknow.

Forget me not

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