Ab ki Baar Modi Sarkar
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This presentation explains about different marketing strategies used by our prime minister NARENDRA MODI at the time of PM ELECTIONS. It is a detailed study about his marketing tech.
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Ab ki Baar Modi Sarkar
- 1. AB KI BAAR MODI SARKAR Modi’s Marketing Campaign Presented By: AKSHAT JINDAL PRIYANSH JAIN VASHISH BATRA Guided By: Prof. Nidhi Sharma Global Marketing BBA-VI-C
- 2. TIMELINE Born on Sept-17-1950, small district of gujrat, vadnagar. He was the 3rd of 6 children born to Damodar Das Mulchand Modi and his wife Heeraben. Education- PG in political science During Indo-Pak war in mid sixties, he volunteered to serve the soldiers in transit at railway stations.
- 4. MARKETING & PUBLIC RELATION A regional brand trying to go national. Connect with the youth To change 2002 anti- muslim riots image. 3 main challenges
- 5. Abki Baar Modi Sarkaar This campaign was created as an expansion of ‘NaMo4PM’, with an aim to target complete nation in mother tongue. Main purpose is to leverage the popularity of Narendra Modi. • Print Ads in varied languages were published in all the newspapers. Janta maaf nahi karegi Janta maaf nahi karegi’ line is used to highlight all the negative aspects and failures of UPA Govt. • TV ads on prime time. • Youtube videos were released.. • Memes were encouraged. • Whats App messages & Images. Achchhe din aane wale hain This campaign was planned to generate hope and positivity among people. It helped in highlighting the promises of BJP. • Song was created and released on Youtube. • Same song was played on all the TV channels. • Ringtones were shared among masses on whats
- 6. “Online journey of Narendra Modi”
- 7. Internet was emerging Youth Population increasing (400M approx.) + Narendra Modi has foreseen the importance of digital presence The journey was started on Feb 28th 2005, when www.narendramodi.in domain was created… With the emergence of social media he enhanced his reach and joined twitter in Jan-2009 and Facebook in 2009.
- 8. Dream of becoming a PM of the world’s biggest democracy started taking a shape with the campaign • 3 years of Campaigning to build a image of PERFECT PM. • The Popularity of Narendra Modi became inevitable. • BJP was left with no other option than selecting him as PM candidate for general elections 2014. Narendra Modi for PM on January 13, 2010 In 2010…
- 9. How Narendra Modi became popular ?
- 10. Optimised use of Social Media • utilised all the social platforms for creating the desired image. • Social Platforms helped him in connecting him with masses and establishing 2 way communication. • Social Media has an owned platform definitely helped in disseminating information directly to the masses at any point of time. • In last 3 years NAMO created lacs of modi brand advocates via social media who worked in mouth publicity online and on ground during the campaigning. 1
- 11. NaMo has more fan base than Superstar Rajinikanth • Almost 1.97K of unique people talking about Narendra Modi every month. • There are numerous lists on twitter that are intended to spread positivity and encourage discussions. • • He is the most discussed political personality on twitter with maximum positive trends. • Millions of people are associated with NaMo on twitter too and they work as his brand ambassadors.
- 14. Accurate positioning with excessive content seeding • Narendra Modi has not left a room for negative content by stuffing all the search engines with excessive positive content. • Campaigning included not just the official platforms & social channels of Modi but numerous pseudo accounts and platforms. • Forums, media platforms and websites are packed with the content which NaMo and BJP wanted to float. • Platforms like www.quora.com/Narendra-Modi, www.narendramodiplans.com, www.isupportnamo.org/ are content rich and have effectively helped in portraying the desired image. All the queries are tactically solved on forums to remove negativity. 2
- 16. Establishing a transparent image by putting on-ground activities online • On ground mouth publicity • Transparent Image of NAMO. • Gujarat and NaMo growth model is disseminated. • Blogs were published on regular basis • Rallies information was conveniently disseminated. 3
- 17. Itna sab karne se kya mila ???
- 18. ME PRIME MINISTER BAN GAYA GHOCHU
- 19. NAMO VICTORY
- 20. “The strategy that struck the right chord with the people of India”
- 21. Create a desired Image
- 24. NA TERA, NA MERA, YE DESH HAI SABKA !!! SHARE UNBIASED VIEWS MODI JI I LIKE IT
- 25. Digitalisation is the path to Nation’s success.
- 26. Increase negativity for your competitor, Your positivity will be developed automatically…
Notes de l'éditeur
- Every citizen across the world knows that Narendra Modi is a politician and Prime Minister of the India. But very few people know that he is amongst most updated tech geek in India, who foresee the power of technology or digital media then he was chief Minister of Gujarat. And because of him common man could become aware about the Digital media.
- Abki Baar Modi Sarkaar This campaign was created as an expansion of ‘NaMo4PM’, with an aim to target complete nation in mother tongue. Main purpose is to leverage the popularity of Narendra Modi. Print Ads in varied languages were published in all the newspapers. TV ads in between the programs. Whats App Messages and Ringtones Janta maaf nahi karegi Janta maaf nahi karegi’ line is used to highlight all the negative aspects and failures of UPA Govt. TV ads on prime time. Youtube videos were released.. Memes were encouraged. Whats App messages & Images. Achchhe din aane wale hain This campaign was planned to generate hope and positivity among people. It helped in highlighting the promises of BJP. • Song was created and released on Youtube. • Same song was played on all the TV channels. • Ringtones were shared among masses on whats app. • TV Commercials were also created on the same line.
- Narendra modi has utilised all the social platforms for creating the desired image. Facebook, twitter, youtube, slideshare, flicker, pinterest, etc are effectively used during the campaigns. Social Platforms helped him in connecting him with masses and establishing 2 way communication. Social Media has an owned platform defiantly helped in SHARING information directly to the masses at any point of time. In last 3 years NAMO created lacs of modi brand advocates via social media who worked in mouth publicity online and on ground during the campaigning.
- Narendra Modi official fan page to establish transparency and two-way communication. This platform gives details of his schedule & portrays his views on various occasions and incidents. • There are various pages like NaMo4PM which are used to build his image as a perfect candidate for PM. • There are numerous fb open and closed groups discussing about NaMo. They are usually created according to different places and his varied roles. • Then there are several fb pages created and managed by his fans. • Facebook Ads also played an important role and helped in targeting the audience demographically. His campaign ‘Abki baar, Modi Sarkar’ was launched in many languages to touch the nerves of people. • Millions of people are associated with NaMo on facebook and working as his brand ambassadors.
- Narendra Modi official you tube channel has 320,482 subscribers • 46,920,497 views. google+ has 3,055,729 followers. facebook has 32,619,275 hits. twitter he has 10.7k tweets, 1228 followings, and 18.4 million followers.
- The way NaMo’s online promotional campaigns helped in creating brand ambassadors for on-ground mouth publicity, representation of on-ground activities on online platforms supported in establishing a transparent image of NaMo. • Information of various developments in Gujarat and NaMo growth model is disseminated on daily basis. • Blogs on various issues, occasions, events, situations and topics were published on regular basis to create the desired image in minds of masses. • At the time of campaigning information of rallies was conveniently disseminated.
- Work on image building according to TG and not your own perceptions and beliefs. Do the research and understand the nerve of your TG. -1: Congress tried creating an image as per Congress ideology rather than focusing on mindset of TG. +1: Narendra Modi worked on image building as per Indian youth ideology. Either we talk about his look, his words, his healthy lifestyle (yoga) or his tech- savvy image, this is all planned and not something that happened by chance.
- India is the nation of youth with 450M+ youngsters and they are the biggest influencer. Win their trust and keep them informed about every decision. It helps in creating diehard party followers. -1: Congress concentrated on grass-root level and interacted more with followers. +1: Narendra Modi interacted personally with influencers and connected with followers through rallies and mass communication.
- Social Media spreads everything at the speed of light be it positive or negative. So it is important to remove all the image damaging news and information from search engines. As we say ‘Positivity overcomes Negativity’, stuff search engines & social networking sites with positive content. -1: Congress does not have impressions of the work they have done online and has never concentrated on removing the negativity online. +1: Narendra Modi managed to handle the marriage and godhra riots with content management.
- As a leader one is expected to be unbiased. This helps in creating a crystal clear image of a person. Use blogging efficiently and portray the desired image. -1: Congress missed to give detailed views on everything going in country and world this leaves a room for perception. Don’t give a chance and allow perceptions to ruin the image. PM was expected to speak on inflation, foreign intrusion, increasing rape cases, etc but the silence spoiled everything. +1: Narendra Modi’s blog portrays what he exactly want to convey on every big and small issue.
- Availability is very important. Everyone expects the leader to be available for them. Social networking helps in being there and listening the problems, views, suggestion and everything that nation wants to convey. It also helps in understanding the views of citizen on particular issue and thus, it gives direction in showcasing one’s views. -1: Sonia Gandhi, Rahul Gandhi and Manmohan Singh, nobody has official verified social profiles on any of the channel. +1: Narendra Modi has presence on every online platform.