This is a Business plan for a Digital Health Care platform, with Brief Industry Overview, Scope of Internet in Health Industry Our Business Model Canvas, Top Competitors Analysis, Digital Go to Market Strategy, Revenue Model Options, KPIs, Monthly Unique Visitor(UV) vs Revenue($) Estimates, Implementation Plan, Team Planning and Scope.

1. Health and Wellness Content Platform.

2. Organic Living
$5.8 Billion
3.5% Annual growth
Preventive Care
$4 Billion
4.2% Annual growth
Health and Wellness
Industry overview
Nutrition
$6 Billion
4% Annual growth

3. 80% of Internet Users
look online for health
information.
Americans spend 520 Billion Minutes a day online.
Scope of Internet in Health Industry
81% of consumers click on
a sponsored link when
looking for health
information.
Health related
Google searches are
up 47% from last
year.
20% search for health
related content on
mobile devices.
23 % use social media
to follow health
experiences of
friends.

4. Our Business Model Canvas – Health and Wellness

5. Top Competitors Analysis
Greatist CureJoy MindBodyGreen WellandGood Deepak chopra Well
Offering Books Products Video Course Affiliate Sales Products Print Mags
Feature 1
Easily Readable
Content
Expert Doctor
Advice
Neat Content
and Website
Health + Celebs
Established
Figure
Established
Media Brand
Feature 2
Sophisticated
Design and
Images
Cures from
Ayurveda
Multiple
Categories
Events in L.A
Events across
Globe
Multiple
Categories
Feature 3 Unique Articles
Common
Problem Cure
Multiple Guest
Authors
Women
Oriented
Socially
interactive
Clean Design
Unique Visitors 4M 3.5M 4M 60K 80K 3M
Duration 1.24Mins 2.21Mins 1.40Mins 2.00Mins 1.24Mins 1.04Mins
Return Visits 90K 90K 1M 15K 19K 90K
Bounce Rate 79% 73% 81% 89% 71% 81%

6. ¬
Search
Engine
SocialAffiliates
Email
Platforms
Blogs
à
Go to Market Strategy
Social – Pinterest, Facebook and twitter
(40% of total traffic)
Search Engines- Google, Yahoo and Bing (40% of
traffic)
Affiliates – Sell our products for commissions to
their existing database.(20% of Revenue)
Email Marketing- To retain Acquired users and to
sell to own database.
Blogs- For acquiring traffic from other established
sources.(5% of total Traffic)
Platform- To spread the word or to communicate
with existing audience.
(5% of total Traffic)
Others (10% of total Traffic)

7. 01
02
03
04
05
06
Advertising
Own Ebooks /Products
Selling servicesAffiliate marketing
Sponsored Content Coaching/mentorship/
Consulting
Money– How internet start up earns

8. 1 Unique Visitors – 60k
2 Page Views – 120k
3 Duration – 1.5 – 2.5 Mins
9
Website Target
Valuation Indicators
4 Return Visitors – 12K
5 Revenue- $45,000
6 Bounce Rate – 80%

9. Monthly Unique Visitor(UV) and Revenue($) Estimate
JAN FEB MARMAY JUNE JULY AUG SEP OCT NOV DEC
2000
15000
45000
65000
$500
$2000
$8000
$12000
UV $$
APR

10. Month 1
Hiring + Product
Development +
Content Creation
Month 2
Website Creation
+Buffer Content
creation for launch
Month 3
Launch of website +
Promotions
Month 4
Product Launch
+Promotions
Apr May June July
Year Overview
Implementation Plan

11. Month 7
Optimizations +
Promotions
Month 8
New Product Launch
Month 9
Product Promotions
+ Optimizations
Sept Oct Nov
Year Overview
Month 5
Monetization with
Affiliate or
Sponsored Content
Aug
Implementation Plan

12. Month 11
New Product
Launch
Month 12
Optimizations +
Promotions
Month 13
Monetization with
Affiliate or
Sponsored Content
Jan Feb Mar
Year Overview
Month 10
Monetization with
Affiliate or
Sponsored Content
Dec
Implementation Plan

13. 2 Digital Marketer
and 1 U.S Blogger /
Market Research
4 Content Writers
2-5 Industry Expert
for affiliation
1 Website/ Product
Engineer
The Team
Brain of the company- Team structure
C.E.O

14. Money Distribution
Month Quantity Amount in INR Type of Investment
Content Writer 4 00,00,000 People Resources
Project Head
1 00,00,000 People Resources
Product Manager 1 0,00,000 People Resources
Digital Marketer 2 0,00,000 People Resources
Us Based Market
Researcher and
Blogger
1 0,00,000 People Resources
Designer 1 0,00,000
People Resources
Logistics 000,000 Operational Expense
Advertisement 0,00,000 Sales and Marketing
IT Tools 00,000 Technology Expense
Total ,00,000
Contingency 10% 0,000
Grand Total 0,0,000

15. Schedule
Month Investment
Total
Investment
Revenue
Total
Revenue
User Base Return User
April 5,00,000 500000 0 0 0 0
May 7,00,000 1200000 0 0 0 0
June 8,80,000 2080000 24800 24800 2000 500
July 8,80,000 2960000 49600 74400 4000 1000
August 8,80,000 3840000 74400 148800 6000 1500
September 8,80,000 4720000 111600 260400 9000 2250
October 8,80,000 5600000 148800 409200 12000 3000
November 9,80,000 6580000 223200 632400 18000 4500
December 8,80,000 7460000 310000 942400 25000 6250
January 10,80,000 8540000 471200 1413600 38000 9500
February 10,80,000 9620000 620000 2033600 50000 12500
March 9,40,000 10560000 744000 2777600 60000 15000

16. Requirements that we would need
Reference from
physicians and
Industry Expert
Incorporation
in USA and
Office Space
for address
PR
Celebrities
Office And IT
Infrastructure

17. 1.Platform for
promotions of
brands
2.Platform for co-
creation of content
3.Platform for
personalized
nutrition
consultancy
Scope – What we can grow into?

18. Majority Audience women
Major hangout places?
• Pin-intrest, Blogs & Facebook
Saturated Market, Why?
Low barrier to entry, Inspired readers who
Start their own websites
Nutrition Market-
Content Existence- Very High
Readership - High
Organic Market
Content Existence- Very Low
Readership - Low
Industry Insights

19. Read My story at https://in.linkedin.com/in/akshatkharbanda
Contact - Akshat@sookshm.co.in to say Thanks 
Personal Website -Bizamps.com
Looking for a Management/Operations Consultant ?
Visit Sookshm.co.in with SlideShare’s Reference.
Looking for a Kick Ass Brand/Design Consultant ?
Check out https://au.linkedin.com/pub/chahat-aggarwal/80/b9b/13a