Created by Aditi Shrivastava, Aditya Malviya, Aditya Rana, Akshat Saxena . Students of UIT RGPV CSE - A 2014 Group 2. Cross Cultural Communication and barrier to efective communication.

1. PRESENTED BY-
Aditi Shrivastava
Aditya Malviya
Aditya Rana
Akshat Saxena
CSE-”A”
Batch-I
PRESENTATION
UNIVERSITY INSTITUTE OF TECHNOLOGY

4. WHAT IS CROSS CULTURE
COMMUNICATION??????
• Field of study
• Looks at how people from
differing cultural backgrounds
communicate, in similar and
different ways among
themselves, and how they
communicate across cultures.
• Avoiding Ethnocentrism

5. HOW IT WAS STARTED???
• Changes and advancements in economic relationships, political
systems, and technological options began to break down old cultural
barriers.
• Increasing pressure for universities across the world to incorporate
intercultural and international understanding and knowledge into the
education of their students.

6. WYSE International: It is a non-governmental organization associated with
the Department of Public Information of the United Nations.
MEET - Middle East Education through Technology: Innovative educational initiative
aimed at creating a common professional language between Israeli and Palestinian
young leaders.
International educational organizations

7. • Business –The Internet
and modern technology
have opened up new
marketplaces that allow
us to promote our
businesses to new
geographic locations and
cultures.
• Education – Education in
foreign universities is
opted by a lot of people
• Travel- people want to
explore and learn more
things by their own and
to know different
cultures and diversity.
IS IT IMPORTANT??

8. • Jobs – Better jobs
are present in the
world and in order
to catch them we
need to avoid cross
cultural barriers
• Influence People –
People are more
influenced if things
are said in their
language or done in
their culture
IS IT IMPORTANT??

9. WE FACE PROBLEMS
Nonverbal
Communication
Different countries
have different
meaning of the
symbols
Language
Differences
In India only,
there are lot of
languages and
accents. The
same goes for the
world.

10. In some cultures it is
okay for men to hake
hands or hug each
other as a greeting.
In India , they would join
their hands together
and slightly nod their
heads as a greeting
WHAT ARE SOME EXAMPLES OF
DIFFERENCES??

11. Language Differences
In India only, there are lot of
languages and accents. The
same goes for the world.
LANGUAGE DIFFERENCES

13. What are some examples of differences??
Arabic language is written from
right to left and almost all other
languages are written form left to
right.

14. • In Australia direct eye
contact might show you
are honest.
• In some Asian countries ,
it means that you are not
respectful.
WHAT ARE SOME EXAMPLES OF
DIFFERENCES??

15. DIFFERENCES
High- vs. Low-Context Culture
• Ethnocentrism : Lead to the death of many Jewish by Adolf Hitler.
Time and Space
Handshake, eye contact, Zone length are different in different
countries.

16. Touch or Not???
Don’t Touch Do Touch
Germany India
Japan Turkey
England France
USA & Canada Italy
Australia Greece
New Zealand Spain
Estonia Middle east
Portugal Russia

17. HOW TO OVERCOME PROBLEMS?
Understand the potential problems of cross-cultural communication
Make a conscious effort to overcome these problems.
Patient and forgiving, rather than hostile and aggressive, if problems develop.
Active listening
Intermediaries

18. Reduce the broadness of body language
Ask the locals how things are done
Practical activity – Watch foreign films
Book - Roger Axtell’s Gestures : Do’s and Taboos of Body Language Around the
world (John Wiley & Sons)
HOW TO OVERCOME PROBLEMS?

19. AT THE END
We should try to learn different
cultures