Email Marketing newsletters are a successful and cost-effective marketing channel - and the data backs this up. But most companies can also benefit from inserting marketing and brand-building messages in their employees' day to day emails.

1. if you send
Email Newslettersthen you should also do this...

2. Did you know?

3. 91%
91% of U.S.
Consumers use
email every day
Source: Exact Target 2012 channel preference survey

4. email is nearly 40 times
more effective at
acquiring customers
than Facebook and
Twitter combined
Source: McKinsey; iConsumer survey, 2012. Custora, E-commerce customer Acquisition snapshot

5. However

6. 23%
Only 23% of
email newsletters
are opened
Source: MailChimp, Average EmailCampaign stats of MailChimp customers

7. and less than 4
in 100 people
click on a link.
Source: MailChimp, Average EmailCampaign stats of MailChimp customers
3.5%

8. So lots of people don't
see your messages
and visit your content

9. Here's an idea...

10. Why not use the
space at the bottom of
your employees'
day-to-day emails for
marketing messages?

11. Open rates
are very high

12. Information can be
timely rather than
once a month in a
newsletter

13. Unilever went from 40,000
followers on LinkedIn to
235,000 in 10 months just by
adding 'follow us on LinkedIn'
buttons to employees' email
signatures.
Source: Secrets of Employer Branding Leaders: Unilever
it can also be effective...

14. Unilever now has over
Source: LinkedIn
LinkedIn followers
1,100,000

15. (Small plug)

16. EmailBee adds your
latest tweet, Facebook
post, blog post or any
other content to your,
and your team's, gmail
or Outlook emails.
Website: www.emailbee.com
Find us in the Chrome Store:
Twitter: @emailbee
Facebook: EmailBee