This reference letter certifies that Alain Mechoulam taught various courses in sales and marketing for the hospitality sector as a guest lecturer at the Swiss College of Hospitality Management Lenk from April 7th to 17th, 2015. The letter states that Mechoulam fulfilled his teaching requirements on time and was highly appreciated by his students and colleagues. In addition to his classes, he was available to assist students and prepared exams at the end of each week to recap the topics, which were positively received. The dean recommends Mechoulam for any position as a lecturer based on his fields of expertise.

1. Reference Letter
Lenk, April 18th
2015
To Whom it may concern,
As College Principal and Dean of SHML - Swiss College of Hospitality Management Lenk –
I hereby certify that Mr. Alain Mechoulam has been teaching as guest lecturer at our College
from April 7th
until April 17th
2015 the following course:
Sales and Marketing in the Hospitality Sector:
 Business Communication
 Globalization
 Introduction to Business
 Total Quality Management - ISO 9000
 Marketing
 Service Marketing
 Marketing Analysis Models
 Sales Management in the Service/Hospitality Sector
 The Virtual Employee (Outsourcing Vs In-house)
 Customer Service
 Motivation & Performance
During his stay, Alain has impeccably fulfilled his requirements, always on time, highly
appreciated by his students and fellow colleagues.
Additionally to his teaching classes, Alain was always available to assist his students.
At the end of each week, he prepared an exam to recap the topics. Those exams have been
positively valued by his students. He delivered clear grade-sheets and statistics to the faculty.
I highly recommend Mr. Alain Mechoulam for any position as lecturer in his fields of
expertise.
Best regards,
Gianfranco Astori
College Principal / Dean