The document discusses measuring return on investment (ROI) for performance engagement programs. It provides a 7-step process for achieving ROI: 1) defining clear business cases and measurable behaviors, 2) strategic activities to increase desired behaviors, 3) inspirational communications, 4) learning data on participants, 5) personalized experiences, 6) ongoing economic measurement, and 7) using a leading talent technology platform. The document emphasizes defining quantifiable outcomes, behaviors to achieve ROI, and continuously updating measurement as the key to evaluating a performance engagement program's ROI.

1. Engage2Elevate Guide to Measuring Performance Engagement R.O.I.
White Paper / December 2020
• Employee
• Sales Channel
• Customer Loyalty

2. Measuring Performance Engagement
in 2021 and Beyond
Building measurable R.O.I. through performance incentives, motivation,
recognition and rewarding has been one of the main tactics for top performing
companies to gain a competitive advantage and grow enduring business value
(EBV).
Engage2Elevate Guide to Measuring Performance Engagement R.O.I.
Faced with continuing economic uncertainty
resulting from COVID-19, corporations and their
brands must now, more than ever, be relevant
and show real value as talent and their
performance adjusts to the new environment.
Effective performance engagement will be a
major contributor to attracting and retaining
best talent, and satisfying and elevating their
drivers: to acquire, bond, comprehend and
defend. (1)
Thereby positively influencing the defined
behaviors, that drive the growing performance,
to achieve the defined measurable economic
contribution.
7 steps to achieving R.O.I.
1. Well defined business case(s): Each with
defined specific measurable behaviors and a
defined economic contribution associated
with each.
2. Strategic activities to increase desired
behaviors.
3. Inspirational communications and
experiences .
4. Program components that will learn and
gather intelligent data on individual
participants, groups and the overall.
5. Personalized experiences using individual
subjective and objective data learned and
gathered.
6. Ongoing economic measurement.
7. A leading talent technology platform.
(1) The Four Drive Theory. People Motivation & Rewarding. (Harvard Business.)
Path to Success
(Discovery, Diagnose, Design, Deliver)

3. 1. Well Defined Business Case(s)
Most common business case objectives:
Engage2Elevate Guide to Measuring Performance Engagement R.O.I.(2) What Top Performing Leading Companies Do Differently in Incentives and
Rewards (Incentive Research Foundation August 2020)
Employee / HR
• Enhance employee engagement.
• Improve employee performance.
• Employee retention. Attract new
talent.
• Improve teamwork culture.
• Enhance recognition. To all.
• Gather employee intelligent data.
Channel Incentives
• Enhance brand loyalty.
• Expand sales.
• Reduce churn.
• Improve conversion rates.
• Improve net promoter score (NPS).
• Grow lead referrals.
Sales Performance
• Improve teamwork competitive
culture.
• Help promote desired behaviors.
• Improve sales performance.
• Enhance recognition to all.
• Gather sales intelligent data.
• Personalized motivation and focus.
Customer Loyalty
• Enhance brand loyalty.
• Expand sales.
• Reduce churn.
• Improve conversion rates.
• Improve net promoter score (NPS).
• Grow lead referrals.

4. 2. Strategic Activities to Increase
Desired Behaviors
Well defined business case(s) are a must to start, but the strategic activities to
increase the desired behaviors is where the rubber meets the road and the path to
success is laid to deliver enduring accretive business value (EBV):
Engage2Elevate Guide to Measuring Performance Engagement R.O.I.
Examples of Strategic Activities:
• Configurable hierarchy to under pin the program structure.
• Personalized dashboards to drive engagement.
• Motivation center to inspire experiential motivation, recognition and rewarding.
• News feed & communication center.
• Automated award communications that represent your brand and culture well.
• Instant personalized recognition.
• Social recognition. Gamification.
• Pulse & engagement surveys.
• Wellness.
• Personalized reward experiences with most popular brands.
• Participant member benefits.
• Global, including all languages and currencies.
• Data management with your payroll, ERP and HRIS systems.
• Graphical reporting.
• Budget management.
• Data analytics. ROI measurement.
• Best class account management & support.
(3) Link to Engage2Elevate Strategic Activities Overview

5. 3. Inspirational Communications
and Experiences
Communication techniques that motivate others to become better. As leaders,
motivating our teams is one of our most important tasks: motivation boosts
productivity, workplace morale, reduces turnover and elevates performance.
Engage2Elevate Guide to Measuring Performance Engagement R.O.I.
One of the most overlooked ways to motivate our
teams is through communication. Through
effective communication our employees feel
more empowered. It also gives them a sense of
belonging, camaraderie and responsibility.
Most importantly, when lines of communication
are open, our employees feel comfortable with
the relationship they have with you. In return,
their motivation improves.
A well designed performance engagement and
incentive recognition program can help improve
communication, elevate inspiration and align
their experiences – with their drivers - and
motivating them to become better.
Studies show that every motivated and
recognized employee , goes and motivates and
recognizes two others within 48 hours. It’s
contagious.
Program Communication best practices
1. The effective phases of (i) “discover” , (ii) “diagnosis”
and (iii) “design” will significantly enhance the
performance of (iv) your “delivery” and ultimate
results.
2. Seek input, involvement and ownership from your
stakeholders, leaders and participants.
3. Creative design strategies.
4. Continuously maintain and build upon
communications, gathering intelligence and
personalizing experiences.
5. Build in education and learning on all topics related
to the behaviors you desire to enhance. Expanding
comfort zones leads to growing performance.
6. Design communication experiences to not only
further engage each participant with your
corporation, but also amongst peer-peer, teams,
groups and across all levels.
Communication techniques that motivate others to become better.

6. 4. Learn and Gather Intelligent Data
Organizational and personal intelligence: What is it, and how can we gather and us it?
Engage2Elevate Guide to Measuring Performance Engagement R.O.I.
Just as we commonly measure the intelligence of
people by using I.Q, the study of organizational
and workforce intelligence measures the
engagement and capacity of entire organizations,
specific groups, as well as the individuals within
the groups and organization.
Just as people, for various reasons, may not use
their intelligence to full capacity to success,
organizations may not employ their intelligence
to full capacity if they don’t have good leaders,
clever strategies and a favorable environment to
engage and listen to their people and groups.
When organizations seek input, hear what people
have to say and learn from what people do, they
position themselves to learn and excel from these
closed loop strategies.
How a program can help learn:
1. Pulse & Engagement Surveys: Gather input,
people intelligence, drivers and more.
2. Learn about people individually: Using individual
survey, personal navigation patterns, answers
to key questions, instant feedback, wellness and
mood widgets.
3. Data transfer and data management: with your
payroll, ERP and HRIS systems. Allows you to
build personal profiles , combining your
organizational data, performance data and
learned data from program interaction.
4. Real-time reporting: to provide behavioral and
transactional data that enables you to measure
the factors that drive your program’s success at
any time day or night.
5. Graphical reporting dashboards: Pre-configured
and/or flexibility for groups and individuals to
build their own.

7. 5. Personalized Experiences
Personalized experienced improves engagement by 70% and behavioral conversion
rates by 27%. This has been a new trend and best practice for top performing
companies to gain a competitive advantage and grow enduring business value
(EBV).
Engage2Elevate Guide to Measuring Performance Engagement R.O.I.

8. 6. Ongoing Economic Measurement
Economically measuring the R.O.I. of a performance engagement incentive
recognition program doesn’t have to be a mystery. Following the best practices
described throughout this white paper can help obtain approval to upgrade your
program and learn and advance your R.O.I. continuously.
Engage2Elevate Guide to Measuring Performance Engagement R.O.I.
Framing your economic R.O.I.
1. Assign quantitative economics to the specific
measurable desired outcomes.
(reference pg. 2)
2. Define and economically quantify the
behaviors desired to achieve the R.O.I.
3. Understand historical ratios and cycle times
of achieving the behaviors and outcomes.
4. Develop three (3) illustrative economic
financial forecast models:
• Expected case.
• Best Case.
• Worst Case.
5. Insert all program cost elements into the
forecast(s)
6. Understand the break-even points.
7. Make final decisions around the scale of the
program based upon your appetite for
investment and level of aggressive economic
contribution you desire.
8. Continuously update and manage.
Other considerations:
• Designing the program structure and budget
costs to be heavily weighted on rewarding
(as opposed to set up and administrative
costs) aligns overall costs with the levels of
enhanced performance achieved. This can
improve ROI and alleviate possibilities of a
negative R.O.I.
• The economics of a new (or upgraded)
program can be designed to break even
within 3 months and achieve an ever growing
multiple R.O.I. the longer the program is
effectively managed and improving.
• Best to be conservative with the quantitative
estimated economics. With an effective
program all ratio’s and economics should
continuously improve.

9. 7. A Leading Talent Technology
Engagement Platform
The biggest benefits of an integrated performance engagement platform is that
“IT PUTS PEOPLE IN THE FOCUS OF BUSINESS PERFORMANCE IMPROVEMENT”
Engage2Elevate Guide to Measuring Performance Engagement R.O.I.
Considerations for investigating platform alternatives
• Do a complete review and due diligence of:
• History, evolution, # clients/users, security, NPS, and review full SLA.
• Research the current and future road map.
• Evaluate its completeness to helping you achieve all aspects of your desired outcomes.
• Intelligent data is the ultimate basis of a platform. Ensure the platform has the ability to
use your data and help measure and manage data analytics, metrics management and
R.O.I.
• Ensure that the platform has the flexibility and customization elements to design a
hierarchy and program components to deliver and exceed your current organization
needs and future aspirational vision.
• Certainly the process flow of a platform is important, but also understand the built in
economic model of the rewarding supply chain. For instance, a block chain protocol
integrated supply chain will not only diversify the reward offering and delivery
experience, but the efficiencies (competitive advantages) are built into the cost model.
• Understand all areas and levels of support. Ask for a detailed description for areas of:
discovery, diagnosis, design, delivery, on-boarding, training, communications and any/all
areas of consulting you feel valuable. Decide if you want a full business partner , there to
support success every step.
• While having a leading, innovative technology platform is important and can’t be
restrictive to your future vision, the design and strategic execution are most important
of all.

10. Engage With Us, to Learn/Share
and Win Together
Engage2Elevate Guide to Measuring Performance Engagement R.O.I.