An overview of 2015 digital marketing trends. Presented by Alan Osetek of Resolution (an Omnicom company) at the 2014 client summit in Chicago.

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2 0 1 5 D I G I T A L M A R K E T I N G T R E N D S

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Non-Linear Consumption
3
THEN NOW

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4
Content Boom

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Native
5

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Fragmentation & Preference
6

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Social Amplification
7
21% 7% 1%
Facebook Admits Organic
Reach Is Falling Short, Urges
Marketers to Buy Ads
…of global traffic referred from

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Mobile First
8
32%
68%
14%
86%
2%
98% 74%
26%
8%
92%
54%
46%
1%
99% 100%
Facebook Twitter Instagram Linkedin
Printerest Tumblr Vine Snapchat
160 MM
smartphone
owners in the US
50%
of queries will be
mobile by Jan ‘15.
Desktop Mobile

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Data Boom
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LANDSCAPE OF
BIG DATA
120 MILLION PEOPLE IN THE
U.S. NOW OWN
SMARTPHONES UP 30 MILLION
IN JUST THE PAST YEAR
30 + BILLION TO FACEBOOK
EVERY MONTH
BY THE END OF 2012
COMSCORE WAS CAPTURING
1.4 TRILLION DIGITAL
INTERACTIONS PER MONTH
92 % OF THE WORLD’S DATA
WAS CREATED IN JUST THE
PAST TWO YEARS
TOP 5 VIDEO STREAMING WEBSITES
ARE YOUTIBE.COM, VIMEO.COM,
METACAFE.COM, HULU.COM,
VEOH.COM
TODAY’S SMARTPHONE
WOULD HAVE BEEN THE MOST
POWERFULL COMPUTER IN THE
WORLD IN 1985
OPTION 1

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Programmatic Evolution
10
1998 2002 2006 2010 2014