Caroline Cerfontaine presents on how public transit has been successfully integrated with carsharing operations in Europe.

1. UITP
COMBINED MOBILITY :
Public transport in synergy with car-
sharing, cycling, taxis, etc. : A SMART WAY
FORWARD!
Caroline Cerfontaine (caroline.cerfontaine@uitp.org )

2. AWORLDWIDE ASSOCIATION
UITP2
Head office in Brussels and 12 regional offices

3. A DIVERSE MEMBERSHIP
1300 member companies
Operators (all modes)
Authorities
Policy decision-makers
Research institutes
The sustainable mobility
supply and service industry
Associations
14,000 contacts
92 countries
UITP unites the sustainable mobility
community
UITP3

4. WHY COMBINED MOBILITY?
Successful cities rely on
efficient public transport
in combination with
shared mobility services

5. UITP5
Daily trips in urban areas
worldwide are going to rise
from 7.5 billion in 2005 to
11.5 billion in 2025
CITY PERSPECTIVE : PUBLIC TRANSIT IS THE
MOST EFFICIENT IN TERMS OF
SPACE AND CAPACITY
518 Persons
in a double traction light rail vehicle
or in

6. CUSTOMER ORIENTATION :
LIFESTYLE
Ever more
complex
mobility
needs..

7. Customer perspective: Trends driving
change in relationship with the car

8. Combined Mobility is the answer!
Modern mobility = flexibility + convenience = Door-to-
door solution
Public transit +
Car-sharing
Taxis and shared taxis
Bicycle and bike-sharing
Car-pooling
Park & ride
Etc.
Combined Mobility

9. Efficient public transit complemented by
combined mobility =
A real alternative to the private car
A key to change citizens travel behaviour
Combined Mobility

10. • Customer orientation : Meet
tomorrow’s lifestyle needs
• Complement the mobility chain
• Enlarge PT’s service portfolio
• Give public transport a fresher
image
• Regain urban space as one
shared car replaces between 7 –
12 cars
• Attract new customers
• Change citizen’s travel behaviour
Public transit & Car-sharing :Why should
public transit engage with car-sharing
services?

11. •
Benefits of station- based return Car-
Sharing : Change in travel behaviour

12. Successful cooperation examples

13. Areas of cooperation
• Ticket integration
• Spatial integration – integrated urban
planning
• Communication, Marketing & Information
integration
• Common use of services/infrastructure :
cross selling, hotlines etc
• Institutional integration

14. Car-sharing : Switzerland:
SBB & Mobility

15. Car-sharing : Switzerland:
SBB & Mobility

16. Car-sharing : Switzerland:
SBB & Mobility
What does SBB contribute
Promotion of combined mobility
Mobility stations at train stations
Access to 3 Mio customers
Sales and distribution platform
Marketing and brand power
Marketing support and Partnerships
Solution for combined mobility
Process and system know-how
Access to 106’000 customers
Cooperative partners
What does Mobility contribute
Infrastructure and human resources
Value creation in SBB core business

17. Car-sharing : Switzerland:
Benefits for SBB
• strengthens and supports SBB’s core
business.
• simplifies access to the train.
• actively promotes the acquisition of new
customers.
• actively promotes customer loyalty and use
by existing customers.
Win-win for both partners

18. A Multimodal Operator
RadioBus
Bus
Bike sharing
Underground
Tram
Trolley bus
Car sharing
Congestion
Charge
Environmental
technology
Infrastructure
technology
Fleet control
technology
Cable
railway
Parking
areas
Car-Sharing: Milan, Italy
ATM & GuidaMi

19. Physical integration: the stations

20. A single card for all services

21. Integrated corporate image and
communication

22. Join
now!
www.guida
mi.net
55
%
ATM
Point
30
%
partner
agencies
15
%
Integrated sales channels

23. Car-sharing : Brussels, Belgium
STIB & Cambio
Attract new customers:
60 % of car-sharing clients
have a STIB season ticket
22 % since cambio
subscription
New season tickets , that
are renewed every year =
increased customer loyalty

24. 3,905
4,838
6,000
7,380
9,077
11,165
13,733
16,892
2,343
2,903
3,600
4,428
5,446
6,699
8,240
10,135
515 639 792 974 1,198 1,474 1,813
2,230
0 €
200,000 €
400,000 €
600,000 €
800,000 €
1,000,000 €
1,200,000 €
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2008 2009 2010 2011 2012 2013 2014 2015
Cambio Clients Season tickets Season tickets since cambio Revenue STIB
Growth Cambio Brussels
New season tickets

25. UITP
ONE STOP MOBILITY SHOP

26. Vienna : Smile project in Austria
Integration
Multi-
Modality
Inter-
Operabilty
Personal Mobility Assistent
+ info
+ key
+ entry
+ ticket
+ assistance
+ clearing
+ bill
Main goal of project „SMILE“ is developing and evaluating a prototype of a
multimodal, integrated information-, booking and payment-system
(„Integrated Mobility Platform“) which connects private and public transport in
a smart and efficient way.

27. Vienna : SMILE USABILITY

28. EMMA : A centralised access to all transport services
Multimodal integration
Multimodal information and sales delivered
online or offline
Montpellier : PROJECT EMMA
THE OBJECTIVES , SCOPE

29. Germany : Daimler’s Moovel

30. CONCLUSION
Offer your citizens the possibility
to live and work in your city
without owning a car!
„The secret to success is
to own nothing,
but control everything“
John D. Rockefeller

31. Some of our members:
UITP COMBINED MOBILITY PLATFORM
Public transport in synergy with other modes like car-
sharing, taxi, and cycling...

32. Mission:
•Convince organizing authorities and operators
of the benefits of combined mobility
•Stimulate interaction among all combined mobility
actors, including public transport operators and
organising authorities.
•Promote collaboration between all stakeholders to
develop a comprehensive mobility offer responding to
all the needs of the users and facilitating door-to-door
mobility.
How:
•Meetings, Workshops, Publications (Articles, online
toolbox, position papers), Advocacy,
UITP COMBINED MOBILITY PLATFORM

33. UITP
Thank you for your attention &
see you at the
5th UITP Combined Mobility
Workshop, Hannover, 20 Oct 2014!
Caroline.Cerfontaine@uitp.org